Mad About Marketing Consulting

Mad About Marketing Consulting We offer both B2C and B2B clients advisory services on marketing transformation and go to market strategies.

Most people assume that tools like Claude Code can just slot into whatever website setup they already have. They can't a...
23/06/2026

Most people assume that tools like Claude Code can just slot into whatever website setup they already have. They can't and understanding why will save you a lot of time and money.

The real question isn't "should I use AI to build my website?"

It's: which type of AI help matches where you actually are right now?

There are three genuinely different paths depending on your starting point and they're not equal. The right choice for a business on Squarespace or WordPress that's happy with their site looks completely different from the right choice for a business that's outgrown their platform.

The more important question is: once your site is built, how does it get found? Not just by Google. By AI.

SEO and GEO (Generative Engine Optimization) are not the same discipline — and the gap between them is where a lot of businesses are quietly losing visibility right now. Neither is solved by the tool you use to build your site. Both require a deliberate content strategy that most people aren't thinking about yet.

Read our honest assessment here, written in partnership with Claude.
https://www.madaboutmarketingconsulting.com/madaboutmarketingconsultingthoughts/before-you-let-ai-build-your-website-read-this-first

Most organizations don't have a knowledge management problem.They have a culture and incentive problem they keep solving...
19/06/2026

Most organizations don't have a knowledge management problem.
They have a culture and incentive problem they keep solving with tools.

🧐 SharePoint didn't fix it.
🧐 Confluence didn't fix it.
🧐 Notion didn't fix it.

AI won't fix it either — because AI can only surface what was captured.

And in most organizations, critical knowledge is still tribal, siloed, and living in people's heads. The real question leaders avoid:

👉 What would it cost if that person left tomorrow?

Not the hiring cost. The knowledge cost. Most don't want to calculate it. But it's accumulating quietly, every day.

We wrote about what actually drives this — and what real knowledge readiness looks like across People, Process and Platform.

https://www.madaboutmarketingconsulting.com/madaboutmarketingconsultingthoughts/the-knowledge-problem-ai-cant-fix

Plus a free diagnostic to see where your organization actually stands.

👉 https://www.madaboutmarketingconsulting.com/knowledgecheck

Oops we did it again!The best news to wake up to on a weekday is.....Finalist for "Purpose-Driven Content Campaign"!One ...
28/05/2026

Oops we did it again!

The best news to wake up to on a weekday is.....

Finalist for "Purpose-Driven Content Campaign"!

One of our personal favorite B2C campaigns by far because the artist,

Melisa Teo inspired us so much with her passion, drive and commitment in spreading her love for the arts!

Check out her work here https://melisateo.com/

https://marketech-apac.com/awards/cmaa-2026/

We're bringing something a little different to Echelon Singapore by e27 (Optimatic) this year. 🔥Try out our Marketing Ro...
06/05/2026

We're bringing something a little different to Echelon Singapore by e27 (Optimatic) this year. 🔥

Try out our Marketing Roast Machine for a quick analysis of what is wrong with your marketing approach.

It takes 60 seconds. It's free. And it will make you laugh at least once, guaranteed.

Stop by Booth M23 and discuss in details what else you can do to improve your marketing strategies!

📍 Marketplace Zone · Booth M23 · 3–4 June, Suntec Singapore

🎟 Free Starter Pass: ECSGMAMC

Try here - https://www.madaboutmarketingconsulting.com/marketing-roast-machine

See what else is in store here

https://www.madaboutmarketingconsulting.com/catch-madaboutmarketingconsulting-in-action-1/echelon-singapore-2026

We're Back This Year at Echelon Singapore by e27 (Optimatic)!If you're a founder, startup, or investor attending Echelon...
25/04/2026

We're Back This Year at Echelon Singapore by e27 (Optimatic)!

If you're a founder, startup, or investor attending Echelon this 3–4 June at Suntec Singapore — come find us at Booth M23 in the Marketplace Zone.

We'll be talking about growth-focused marketing for startups and SMEs, and if you're a VC or investor, there's something extra worth stopping by for. 👀

Use code ECSGMAMC for a free Starter Pass. See you there!

https://www.madaboutmarketingconsulting.com/catch-madaboutmarketingconsulting-in-action-1/echelon-singapore-2026

We are spending more on CX technology than ever before.And 83% of customers still say their experiences should be better...
11/04/2026

We are spending more on CX technology than ever before.

And 83% of customers still say their experiences should be better.

That should stop every CX leader in their tracks.
In 2026, the problem isn't AI capability. It's deployment philosophy. Most organisations have optimised AI for cost efficiency — reducing handling time, deflecting tickets, automating queries. What they haven't optimised for is the emotional dimension: feeling genuinely understood, valued, and helped.

And here's the tension nobody wants to talk about: 67% of customers want digital services to act more human when they're stressed — but only 27% are comfortable with AI reading their emotional signals.

That's the CX paradox we're all navigating right now.

The organisations winning in CX aren't deploying the most AI. They're deploying it most thoughtfully — with clear principles about where human judgment is irreplaceable, and a genuine commitment to using technology to amplify people, not replace them.

We've written a strategic guide for APAC leaders on exactly this — including a practical 90-day CX AI assessment framework and the emotional stakes matrix I use when advising clients on where to deploy AI vs. where to protect human touchpoints.

Would love to know: where are you drawing the line between AI and human in your CX model?

https://www.madaboutmarketingconsulting.com/madaboutmarketingconsultingthoughts/ai-powered-customer-experience-in-2026-a-strategic-guide-for-apac-leaders

Quick question: when someone asks ChatGPT “which marketing consultant should I hire?” — does your brand come up?If you d...
07/04/2026

Quick question: when someone asks ChatGPT “which marketing consultant should I hire?” — does your brand come up?

If you don’t know the answer, you’re not alone. Most businesses have no idea whether they’re visible in AI search — and that’s quietly costing them at the very top of their funnel.

Here’s what’s changed: 60% of Google searches now end without a click. People are getting their answers directly from AI — ChatGPT, Perplexity, Google AI Overviews — without ever visiting a website. And the brands that get cited in those AI answers are the ones who built their content with this in mind.

This is called Answer Engine Optimization (AEO), and it’s the next evolution of SEO.

We’ve just published a practical guide that explains exactly what it is, why it matters right now, and a clear 5-step framework to start getting your brand into AI-generated answers.

No jargon. Just a clear, actionable read — whether you’re a business owner, marketer, or just curious about where search is heading.

🔗 Read it here: https://www.madaboutmarketingconsulting.com/madaboutmarketingconsultingthoughts/answer-engine-optimization-aeo-how-to-get-your-brand-cited-by-chatgpt-and-perplexity

Drop a comment if you’ve already noticed AI affecting your website traffic — we’d love to hear what you’re seeing! 👇

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Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
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