Mad About Marketing Consulting

12/10/2026

We spent two years saying yes.

Logos. Websites. Social calendars. Press releases. Events. At one point, investor matchmaking.

It worked. The MAMC model was profitable in eight months. But somewhere in there we'd built a small marketing agency and lost our north star, which was never the plan.

The plan was to solve problems that bothered our founder in every corporate role she held: why good strategies die quietly between the approval and the adoption.

So we've streamlined the business back to what we actually care about in the first place based on our people, process and platform methodologies.

💡 Marketing transformation.
💡Customer experience.
💡AI adoption that prioritizes the humans it serves.

Fewer services. Same obsession. No more late-night design requests turnovers.

What did you have to stop doing before the right work found you?

https://www.madaboutmarketingconsulting.com/

09/08/2026

Happy 61st National Day!

01/08/2026

An analysis of how photographer Melisa Teo's "Two Rivers" exhibition engaged public audiences in Singapore by connecting the Singapore River and the Seine.

12/07/2026

Our H1 2026 news bulletin is out - download here or visit our site

Downloadable version.

08/07/2026

Most teams pick one AI model and stick with it.

That's like using a sledgehammer for every job because you don't want to change tools.

The smarter play: tier your model usage the same way you tier your team — right capability, right task, right cost.

We mapped out exactly how to do that across Claude's four models, with real output examples so you can see the difference — not just read about it.

Swipe through or grab the full interactive guide here
https://www.madaboutmarketingconsulting.com/madaboutmarketingconsultingthoughts/which-version-of-claude-for-your-requirements

30/06/2026

🚗 New MAMC Case Study: The Real Reason BYD Became the World's Largest EV Brand

Hint: it's not what most people think.

BYD sold 4.27 million new-energy vehicles in 2024 — a 41% year-on-year jump. By 2025, it had overtaken Tesla as the world's largest pure BEV manufacturer.

But the story behind those numbers is far more interesting than "cheap Chinese cars."

Our latest case study breaks it down across four layers:

✦ A supply chain so vertically integrated that BYD manufactures 75% of its own components — and sells its battery technology to Tesla and Toyota on the side
✦ A brand awareness gap in Europe that went from almost zero to measurable in a single tournament — and what that still doesn't tell you about purchase intent
✦ Australia as the proof point nobody is discussing: 7% to 33% unprompted awareness in 18 months, and a ute in the top 5
✦ Four real risks the growth headline obscures — including EU tariffs, solid-state battery lock-in, and a software gap in the premium segment

Plus five strategic takeaways for marketing and business leaders watching the EV category.

Full report is free to download. No email required.

👉 https://www.madaboutmarketingconsulting.com/madaboutmarketingconsultingthoughts/byd-case-study

23/06/2026

Most people assume that tools like Claude Code can just slot into whatever website setup they already have. They can't and understanding why will save you a lot of time and money.

The real question isn't "should I use AI to build my website?"

It's: which type of AI help matches where you actually are right now?

There are three genuinely different paths depending on your starting point and they're not equal. The right choice for a business on Squarespace or WordPress that's happy with their site looks completely different from the right choice for a business that's outgrown their platform.

The more important question is: once your site is built, how does it get found? Not just by Google. By AI.

SEO and GEO (Generative Engine Optimization) are not the same discipline — and the gap between them is where a lot of businesses are quietly losing visibility right now. Neither is solved by the tool you use to build your site. Both require a deliberate content strategy that most people aren't thinking about yet.

Read our honest assessment here, written in partnership with Claude.
https://www.madaboutmarketingconsulting.com/madaboutmarketingconsultingthoughts/before-you-let-ai-build-your-website-read-this-first

19/06/2026

Most organizations don't have a knowledge management problem.
They have a culture and incentive problem they keep solving with tools.

🧐 SharePoint didn't fix it.
🧐 Confluence didn't fix it.
🧐 Notion didn't fix it.

AI won't fix it either — because AI can only surface what was captured.

And in most organizations, critical knowledge is still tribal, siloed, and living in people's heads. The real question leaders avoid:

👉 What would it cost if that person left tomorrow?

Not the hiring cost. The knowledge cost. Most don't want to calculate it. But it's accumulating quietly, every day.

We wrote about what actually drives this — and what real knowledge readiness looks like across People, Process and Platform.

https://www.madaboutmarketingconsulting.com/madaboutmarketingconsultingthoughts/the-knowledge-problem-ai-cant-fix

Plus a free diagnostic to see where your organization actually stands.

👉 https://www.madaboutmarketingconsulting.com/knowledgecheck

04/06/2026

See you at e27 (Optimatic) Echelon Summit - Booth M23!

If you haven't, do try our marketing roast game and stand to win some prizes!

Or just drop by and say "Hi"!

https://www.madaboutmarketingconsulting.com/catch-madaboutmarketingconsulting-in-action-1/echelon-singapore-2026

02/06/2026

See you bright & early 3-4 June e27 (Optimatic)'s Echelon Singapore at our booth M23 - Marketplace Zone!

Try out our marketing roast game and stand to win practical giveaways that you can use daily!

https://www.madaboutmarketingconsulting.com/catch-madaboutmarketingconsulting-in-action-1/echelon-singapore-2026