08/10/2026
How can a business build on the strength of a market-leading local brand to launch its next phase of global growth?
For Orange Electric, the next chapter meant expanding beyond its electrical and lighting stronghold into a broader energy, infrastructure and technology solutions business.
As the business expanded across categories and international markets, it needed to re-architect its business, brand and customer experience, while preserving the heritage and trust built over decades.
APAC Global Advisory's Wong Mei Wai was re-appointed as Chief Change Advisor to lead the transformation end-to-end. Our work spanned strategic brand and portfolio audit, category architecture, classification and naming, brand strategy, a refined brand identity and sub-brands, customer experience, and a global website. We also established the guidelines, governance and tools needed to support consistent ex*****on across markets.
Working closely with the Founder, leadership and internal teams, we helped create a clearer portfolio, a stronger customer-facing story and a scalable brand system that connects Orange Electric’s heritage with its future ambition.
Read “From Market Stronghold to Global Solutions Launch” to explore the challenges behind the transformation, the approach taken and the difference it made.
🔗 Explore the case study: https://apacglobaladvisory.com/pages/from-market-stronghold-to-global-solutions-launch