SME Centre at SICCI

15/06/2026

🍽️ 𝐆𝐫𝐚𝐛 𝐱 𝐄𝐧𝐭𝐞𝐫𝐩𝐫𝐢𝐬𝐞 𝐒𝐢𝐧𝐠𝐚𝐩𝐨𝐫𝐞 𝐢𝐧 𝐅&𝐁 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐦𝐞 𝐭𝐨 𝐒𝐮𝐩𝐩𝐨𝐫𝐭 𝐒𝐦𝐚𝐥𝐥 𝐌𝐞𝐫𝐜𝐡𝐚𝐧𝐭𝐬
With rising operating costs and pressure on ’s service channels, the programme, “𝗚𝗿𝗮𝗯 𝗙𝘂𝗹𝗹 𝗛𝗼𝘂𝘀𝗲 𝗠𝗶𝘀𝘀𝗶𝗼𝗻” is designed to strengthen digital capabilities of small F&B merchants and increase customer demand for their dine-in and delivery services.

𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗲 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲:

1️⃣ 𝗨𝗽 𝘁𝗼 𝟭𝟱% 𝗱𝗶𝘀𝗰𝗼𝘂𝗻𝘁 𝗳𝗼𝗿 𝗽𝗮𝗿𝘁𝗶𝗰𝗶𝗽𝗮𝘁𝗶𝗻𝗴 𝗻𝗲𝗶𝗴𝗵𝗯𝗼𝘂𝗿𝗵𝗼𝗼𝗱 𝗺𝗲𝗿𝗰𝗵𝗮𝗻𝘁𝘀 𝗼𝗻 𝗚𝗿𝗮𝗯’𝘀 “𝗗𝗶𝗻𝗲 𝗢𝘂𝘁” 𝗳𝗲𝗮𝘁𝘂𝗿𝗲 𝗮𝗻𝗱 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝗼𝗿𝗱𝗲𝗿𝘀
The first campaign was launched in Tanjong Pagar on 26 May and will continue until 25 July. Other campaigns will be launched in Holland Village and Jalan Besar later in 2026.

2️⃣ 𝗙𝗼𝘂𝗿 𝘄𝗼𝗿𝗸𝘀𝗵𝗼𝗽𝘀 𝗼𝗿 𝗺𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀𝗲𝘀 𝘁𝗼 𝗯𝗲 𝗿𝘂𝗻 𝗮𝗻𝗻𝘂𝗮𝗹𝗹𝘆 𝗯𝘆 𝗚𝗿𝗮𝗯𝗔𝗰𝗮𝗱𝗲𝗺𝘆
In partnership with Enterprise Singapore (EnterpriseSG) and SkillsFuture Singapore, F&B merchants will have hands-on guidance through Grab’s learning platform, GrabAcademy, to strengthen operations by utilising digital tools to improve productivity and promotional strategies and leverage artificial intelligence tools for business growth.

3️⃣ 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝘀𝗵𝗶𝗽 𝗽𝗮𝗰𝗸𝗮𝗴𝗲𝘀 𝗼𝗳 𝘂𝗽 𝘁𝗼 𝟳𝟬% 𝗳𝗼𝗿 𝗻𝗲𝘄 𝗙&𝗕 𝗺𝗲𝗿𝗰𝗵𝗮𝗻𝘁𝘀 𝗼𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴 𝘁𝗼 𝗚𝗿𝗮𝗯
The “Ready, Set, Grab!” initiative will sponsor a large portion of the onboarding package, worth $388, through December for eligible businesses.

4️⃣ 𝗙𝗿𝗲𝗲 𝗯𝗶𝗮𝗻𝗻𝘂𝗮𝗹 𝗿𝗲𝗽𝗼𝗿𝘁𝘀 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱 𝗯𝘆 𝗚𝗿𝗮𝗯 𝗮𝗻𝗱 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲𝗦𝗚 𝗳𝗼𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝘁𝗼 𝗱𝗲𝘃𝗲𝗹𝗼𝗽 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀

❓ 𝐇𝐨𝐰 𝐜𝐚𝐧 𝐲𝐨𝐮 𝐥𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐨𝐧 𝐚𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞 𝐫𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬 𝐥𝐢𝐤𝐞 𝐭𝐡𝐢𝐬 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬? 𝐃𝐫𝐨𝐩 𝐮𝐬 𝐚 𝐦𝐞𝐬𝐬𝐚𝐠𝐞: https://tinyurl.com/mvsdn794

The programme aims to raise these merchants’ visibility through promotional deals and business guidance Read more at The Business Times.

08/06/2026

SME Centre@SICCI was invited by Boston Consulting Group to join in their BCG Rise for Business programme module on 𝗠𝗮𝗿𝗸𝗲𝘁 𝗘𝘅𝗽𝗮𝗻𝘀𝗶𝗼𝗻 – 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹𝗶𝘀𝗮𝘁𝗶𝗼𝗻 that was designed to prepare businesses for overseas market entry and expansion.

Business advisor, Mr Thiru Damodharan, participated in the virtual session on 18 May and highlighted common challenges such as regulatory complexities and lack of distributor knowledge that will face when navigating . He pointed out that talent deployment is difficult and many companies experience obstacles in navigating the overseas market immersion programme application process, identifying vendor documentation gaps, and addressing compliance and claim risks. Therefore, SME Centres such as the SME Centre@SICCI are set up to ensure local SMEs have sufficient support and access to a comprehensive range of business advisory services for their diverse business needs.

Business advisor, Ms Regina Lim, also joined in at the end to guide attendees in completing the 𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹𝗶𝘀𝗮𝘁𝗶𝗼𝗻 𝗗𝗶𝗮𝗴𝗻𝗼𝘀𝘁𝗶𝗰 𝗧𝗼𝗼𝗹𝗸𝗶𝘁 that allows businesses to assess their overseas market readiness before using the diagnostic report to develop tailored strategies that increase market entry success rate.

➡️ 𝐑𝐞𝐚𝐜𝐡 𝐨𝐮𝐭 𝐭𝐨 𝐮𝐬 𝐟𝐨𝐫 𝐨𝐮𝐫 𝐟𝐫𝐞𝐞 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥𝐢𝐬𝐚𝐭𝐢𝐨𝐧 𝐃𝐢𝐚𝐠𝐧𝐨𝐬𝐭𝐢𝐜 𝐓𝐨𝐨𝐥𝐤𝐢𝐭: https://tinyurl.com/mvsdn794

31/05/2026

🪷 𝐖𝐚𝐫𝐦 𝐰𝐢𝐬𝐡𝐞𝐬 𝐝𝐮𝐫𝐢𝐧𝐠 𝐭𝐡𝐢𝐬 𝐛𝐥𝐞𝐬𝐬𝐞𝐝 𝐨𝐜𝐜𝐚𝐬𝐢𝐨𝐧.

26/05/2026

☪️ 𝐌𝐚𝐲 𝐭𝐡𝐢𝐬 𝐬𝐞𝐚𝐬𝐨𝐧 𝐛𝐫𝐢𝐧𝐠 𝐲𝐨𝐮 𝐩𝐞𝐚𝐜𝐞 𝐚𝐧𝐝 𝐦𝐞𝐚𝐧𝐢𝐧𝐠𝐟𝐮𝐥 𝐦𝐨𝐦𝐞𝐧𝐭𝐬.

19/05/2026

👏🏻 We are honoured to have participated in the 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀 𝗳𝗼𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗚𝗿𝗼𝘄𝘁𝗵 (𝗣𝗕𝗚) 𝗣𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗲 𝗚𝗿𝗮𝗱𝘂𝗮𝘁𝗶𝗼𝗻 𝗖𝗲𝗿𝗲𝗺𝗼𝗻𝘆 𝟮𝟬𝟮𝟲 held on 15 May at the Lifelong Learning Institute, co-organised by the SME Centre - SMCCI and SME Centre at SMF.

Along with Enterprise Singapore and our fellow SME Centres, the SME Centre@SICCI celebrated the achievements of our PBG cohort companies, who have been actively working with their business development advisors over the past year, reviewing in-depth business diagnostics, developing and ideating business growth strategies, and receiving guidance on capability-building initiatives.

For us, the graduation not only marks the completion of the PBG programme but also serves as proof of our companies' commitment to strengthening their business strategies and making significant contributions to the local business landscape. We hope that the ceremony was a platform for our graduates to share their success stories, exchange valuable insights and create meaningful connections with ecosystem partners and industry leaders, which will allow them to continue their growth beyond the programme.

𝗔 𝗯𝗶𝗴 𝗿𝗼𝘂𝗻𝗱 𝗼𝗳 𝗮𝗽𝗽𝗹𝗮𝘂𝘀𝗲 𝘁𝗼 𝗮𝗹𝗹 𝗼𝗳 𝗼𝘂𝗿 𝗣𝗕𝗚 𝗴𝗿𝗮𝗱𝘂𝗮𝘁𝗲𝘀 𝗼𝗻 𝘁𝗵𝗶𝘀 𝗺𝗮𝗷𝗼𝗿 𝗺𝗶𝗹𝗲𝘀𝘁𝗼𝗻𝗲. 𝗪𝗲 𝘄𝗶𝘀𝗵 𝘁𝗵𝗲𝗺 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝗶𝗻 𝘁𝗵𝗲𝗶𝗿 𝗳𝘂𝘁𝘂𝗿𝗲 𝗲𝗻𝗱𝗲𝗮𝘃𝗼𝘂𝗿𝘀!

14/05/2026

🤖 𝐔𝐧𝐥𝐨𝐜𝐤𝐢𝐧𝐠 𝐀𝐈 𝐀𝐝𝐨𝐩𝐭𝐢𝐨𝐧 𝐢𝐧 𝐘𝐨𝐮𝐫 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 - 𝐇𝐨𝐰 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐢𝐬 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧?

That was the discussion made by VK Transformation and SME Centre@SICCI at the “𝗛𝗲𝗮𝗿 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗘𝘅𝗽𝗲𝗿𝘁𝘀 – 𝗨𝗻𝗹𝗼𝗰𝗸 𝗚𝗼𝘃𝗲𝗿𝗻𝗺𝗲𝗻𝘁 𝗦𝘂𝗽𝗽𝗼𝗿𝘁 𝘁𝗼 𝗔𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗲 𝗬𝗼𝘂𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝗻 𝟮𝟬𝟮𝟲” workshop hosted at O2 Work on 24 and 29 April.

During the sessions, Ms Vivien Koh, founder and managing director of VK Transformation, revealed that the key industries affected and challenged by today are from the professional services, technology, and retail sectors. Vivien shared that businesses are increasingly moving towards autonomous AI agents, and that AI is changing how brands are discovered, how businesses reach their target audiences, and how customer journeys are shaped. They also noted that high costs and a lack of in-house expertise are common concerns. However, these can be eased with the right strategies and support from partners such as the SME Centre@SICCI.

SME Centre@SICCI’s business advisor, Mr Syed Ali, then presented on the importance of to SMEs in the modern business landscape and how can have positive impacts for businesses. They also introduced strategic frameworks, such as the global expansion strategy, and government schemes available for SMEs to leverage for their businesses. Business advisors, Ms Sandra Sim and Mr Thiruvarsu Damodharan, were present to support the session and assist in addressing challenges and enquiries raised. Through this insightful workshop, we hope our attendees enjoyed the discussion and had a fruitful conversation with our partners and their peers.

➡️ 𝐋𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬 𝐭𝐨 𝐤𝐢𝐜𝐤𝐬𝐭𝐚𝐫𝐭 𝐲𝐨𝐮𝐫 𝐝𝐢𝐠𝐢𝐭𝐚𝐥𝐢𝐬𝐚𝐭𝐢𝐨𝐧 𝐣𝐨𝐮𝐫𝐧𝐞𝐲? 𝐃𝐫𝐨𝐩 𝐮𝐬 𝐚 𝐦𝐞𝐬𝐬𝐚𝐠𝐞:https://tinyurl.com/mvsdn794

06/05/2026

🚀 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥𝐢𝐬𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐕𝐢𝐭𝐚𝐥 𝐑𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬 𝐟𝐨𝐫 𝐒𝐭𝐚𝐫𝐭𝐮𝐩𝐬 𝐢𝐧 𝐒𝐢𝐧𝐠𝐚𝐩𝐨𝐫𝐞

On 25 April, the SME Centre@SICCI was invited to participate in the “𝗪𝗵𝗮𝘁 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗦𝗵𝗼𝘂𝗹𝗱 𝗞𝗻𝗼𝘄 𝗳𝗿𝗼𝗺 𝗕𝘂𝗱𝗴𝗲𝘁 𝟮𝟬𝟮𝟲” session for Republic Polytechnic's community of . During the session, Mr Desmond Low from ACE.SG - Action Community for Entrepreneurship presented on various opportunities for startups and highlighted essential programmes suited to develop a well-rounded business ecosystem. Our senior business advisor, Ms Michell Ling, also engaged the attendees by sharing vital insights on existing and upcoming government assistance and financial schemes, such as the “Double Tax Deduction for Internationalisation”, which are relevant to a startup’s scale-up and future expansion needs.

We would like to thank Republic Polytechnic for extending the invitation, and we hope to continue fostering strong relationships with our SMEs and startup community.

🙋 𝐈𝐟 𝐲𝐨𝐮 𝐚𝐫𝐞 𝐚 𝐬𝐭𝐚𝐫𝐭𝐮𝐩 𝐚𝐧𝐝 𝐰𝐢𝐬𝐡 𝐭𝐨 𝐤𝐧𝐨𝐰 𝐦𝐨𝐫𝐞 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐚𝐬𝐬𝐢𝐬𝐭𝐚𝐧𝐜𝐞 𝐬𝐜𝐡𝐞𝐦𝐞𝐬 𝐬𝐮𝐩𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬, 𝐫𝐞𝐚𝐜𝐡 𝐨𝐮𝐭 𝐭𝐨 𝐮𝐬 𝐚𝐭: https://tinyurl.com/mvsdn794

30/04/2026

💪 𝐓𝐡𝐢𝐬 𝐋𝐚𝐛𝐨𝐮𝐫 𝐃𝐚𝐲, 𝐰𝐞 𝐫𝐞𝐜𝐨𝐠𝐧𝐢𝐬𝐞 𝐚𝐧𝐝 𝐚𝐩𝐩𝐫𝐞𝐜𝐢𝐚𝐭𝐞 𝐭𝐡𝐞 𝐝𝐞𝐝𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐜𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬 𝐨𝐟 𝐨𝐮𝐫 𝐰𝐨𝐫𝐤𝐞𝐫𝐬 𝐞𝐯𝐞𝐫𝐲𝐰𝐡𝐞𝐫𝐞. 𝐓𝐡𝐚𝐧𝐤 𝐲𝐨𝐮 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐡𝐚𝐫𝐝 𝐰𝐨𝐫𝐤!

15/04/2026

🔓🤖 𝐔𝐧𝐥𝐨𝐜𝐤𝐢𝐧𝐠 𝐁𝐫𝐚𝐧𝐝 𝐚𝐧𝐝 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐆𝐫𝐨𝐰𝐭𝐡 𝐰𝐢𝐭𝐡 𝐀𝐈

On 8 April, we teamed up with DIA Brand Consultants and SEOciety for the workshop, “𝗙𝗿𝗼𝗺 𝗕𝗿𝗮𝗻𝗱 𝘁𝗼 𝗚𝗿𝗼𝘄𝘁𝗵: 𝗛𝗼𝘄 𝗔𝗜 𝗮𝗻𝗱 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝗿𝗲 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗦𝗠𝗘𝘀” and kicked off the session with Mr Viknesh Venga from SME Centre@SICCI. Viknesh provided an overview of Singapore’s and digital marketing landscape and also shared practical frameworks to help take their first steps in using digital tools for branding and marketing.

This was followed by Ms Pooja Grover, consultancy director from DIA Brand Consultants, who guided attendees through a brand readiness diagnostic that helped them review their companies’ marketing maturity before moving on to explore various strategies to strengthen brand positioning. Mr Hendrick Ho, CEO of MarX TECH and co-founder of SEOciety, concluded the session with a live demonstration of how AI tools can help in assisting SMEs to create content more efficiently. He showed that dedicated marketing platforms can help overcome common challenges of SMEs, such as limited time, manpower, and possible language barriers across markets when generating content and creating campaigns.

➡️ 𝐈𝐧𝐭𝐞𝐫𝐞𝐬𝐭𝐞𝐝 𝐢𝐧 𝐥𝐞𝐚𝐫𝐧𝐢𝐧𝐠 𝐡𝐨𝐰 𝐀𝐈 𝐜𝐚𝐧 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐨𝐫 𝐞𝐱𝐩𝐥𝐨𝐫𝐢𝐧𝐠 𝐚𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞 𝐠𝐨𝐯𝐞𝐫𝐧𝐦𝐞𝐧𝐭 𝐬𝐮𝐩𝐩𝐨𝐫𝐭 𝐬𝐜𝐡𝐞𝐦𝐞𝐬? 𝐑𝐞𝐚𝐜𝐡 𝐨𝐮𝐭 𝐭𝐨 𝐮𝐬: https://tinyurl.com/mvsdn794

04/02/2026

✨📱𝐇𝐨𝐰 𝐃𝐨 𝐘𝐨𝐮 𝐔𝐬𝐞 𝐓𝐢𝐤𝐓𝐨𝐤 𝐚𝐬 𝐚 𝐒𝐚𝐥𝐞𝐬 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦?

The SME Centre@SICCI partnered with GEX Academy on 22 January to bring an exclusive 3-hour workshop that featured the use of as a digital marketing and sales conversion platform to our community. The Centre’s business advisor, Mr Viknesh Venga first demonstrated through statistics on how TikTok has been growing as an important digital marketing channel in Southeast Asia and showed various success brand stories that utilised the platform as a conversion platform for driving awareness, sales and revenue. For brands that are seeking conversion or awareness, he also examined the suitability of different government financial schemes for each purpose, and the application criteria required to make use of the schemes.

Afterwards, Mr Lucas Low, TikTok Marketing Trainer from GEX Academy, broke down the psychology behind TikTok content that triggers buying decisions in potential buyers. Lucas demonstrated though various examples on how livestreaming can boost conversion rates, and how any business can build a simple TikTok sales funnel to consistently generates leads, sales, and drive revenue.

➡️𝐆𝐞𝐭 𝐢𝐧 𝐭𝐨𝐮𝐜𝐡 𝐰𝐢𝐭𝐡 𝐮𝐬 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 𝐫𝐞𝐬𝐨𝐮𝐫𝐜𝐞𝐬 𝐨𝐧 𝐓𝐢𝐤𝐓𝐨𝐤 𝐨𝐫 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬: https://tinyurl.com/mvsdn794