Blue Totem Communications

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Blue Totem Communications

Blue Totem Communications brings together the best of traditional public relations and corporate com

25/06/2023

Scam alert: we are not recruiting part-timers by WhatsApp. Please ignore and block these scammers if you get a message regarding part-time jobs with us.

30/05/2023

Earlier this month, our team had the privilege of assisting Yahoo Advertising (SEA) at Marketing-Interactive's Content 360! Content 360 is a two-day in-person event organised by Marketing Interactive, which serves as a platform for marketers to explore content strategies and address challenges within a rapidly evolving economic landscape.

At Content 360, Yahoo showcased their expertise in elevating content experiences and building quality connections that scale, and engaged with like-minded brands and businesses to explore innovative ways to connect people with their passions. Yahoo's very own Reta Lee, Yahoo’s Head of Commerce, SEA, also shared her invaluable insights on a panel discussion, delving into how brands can build content around products and services to create a customer-rich experience.

From event coordination, logistics, and panellist briefings to on-site support, we left no stone unturned in ensuring Yahoo's success at Content 360!

At BTC, whether it's assisting with event logistics and planning, coordinating brand activations, identifying relevant opportunities, or providing strategic guidance, our team is equipped to handle diverse b2b requirements and help our clients achieve their goals.

14/05/2023

Happy Mother's Day! 💐

The BTC team sends warm wishes to all the fantastic mothers who care for their families with unwavering dedication.

This Mother’s Day, make your health and well-being a priority! From 14 May 2023, True Group is offering all moms two weeks’ worth of free multi-gym access to True Fitness, TFX, Urban Den and Yoga Edition islandwide. Whether it's lifting weights🏋🏻‍♀️, trying out the (in)famous stairmaster🏃🏻‍♀️, or indulging in Yoga🧘🏻‍♀️ and Zumba💃🏻 classes, True Group has got you covered.

For more information, head down to the link below!

http://www.truefitness.com.sg/index.php/promo/free-access-for-mummies-media

09/05/2023

Big shoutout to the hardworking 7-Eleven team for organising and pulling off an incredible media-tasting event last week 😋 👏🏼!

Showcasing 7-Eleven Singapore's newest, scrumptious range of K-Town ready-to-eats, our mouths still water at the thought of the Dakgalbi, Jjimdak or Pudding Daifuku! From the delicious flavours to the impeccable presentation, every detail was spot on.
.. BRB, heading down to my nearest 7-Eleven store to satisfy my Korean food cravings 🏃🏻‍♀️💨

03/05/2023

New blog post alert! 💥

Hitting a slump in your business growth? Strengthening your brand's purpose may be the key to turning the situation around. Here's how certain PR strategies can help you!

A strong brand purpose has been proven to influence consumer perceptions and purchasing behaviour, and consumers in Singapore are no exception; 3 in 5 Singaporean consumers now expect brands to be purpose-driven.

Learn more about how public relations can help you boost brand purpose by:
- creating richer connections with their audience 🤝
- setting you apart from the rest 👩🏼👩🏼👩🏼👩🏻👩🏼👩🏼👩🏼
- elevating your brand's relationship with your consumers beyond a transactional level 🎢
- fostering an emotional connection that boosts repeat purchases and loyalty 💰

Find the link to the full blog post below!

https://www.bluetotem.co/post/4-effective-public-relations-strategies-to-showcase-your-brand-purpose-in-singapore

01/05/2023

Today we recognise the value of work and the important role it plays in our lives. BTC would like to take this chance to wish everyone a Happy Labour Day! 💼

27/04/2023

New blog post alert! 💥

Are you a business owner launching a new product or service into the market? Then this blog post is targeted at YOU 😉!

Building strong media relations in Singapore is essential for businesses to raise their profile, build brand awareness, and establish credibility in the market.

Learn about proven strategies for building effective media relations in Singapore, including some additional tips for success, such as:
🙏🏼 being persistent but respectful
📵 avoiding spamming journalists
📊 providing valuable insights and data to support your story ideas.

We're not going to reveal everything here 🤭, so head over to the link below to find out more!

https://www.bluetotem.co/post/looking-to-build-strong-media-relations-in-singapore-here-are-5-proven-strategies

22/04/2023

Selamat Hari Raya Aidilfitri to our Muslim friends and family!

The Blue Totem team would like to wish everyone a wonderful weekend of celebration with friends and family while enjoying delicious food and great company! May the blessings of this joyful occasion bring you and your loved ones endless happiness, peace, and prosperity. 🌙

21/04/2023

We've recently got into rock climbing after our team bonding session at Climb Central!

As our muscle aches and sores finally fade, let's immortalise our memory and have one last laugh as our very own gen-z captioned their favourite photographs from the event!

19/04/2023

You've heard of Earth Hour, what about Earth Day? 🌍 Coming up this week, learn more about our favourite planet with Yahoo Singapore's Earth Day Campaign! 🤭🙌🏼

With every step and action we take, we constantly contribute to an even larger footprint without realising it! 👣 Learn about the simple changes you could make to your daily routine in order to be a sustainability champ and make a difference in conserving the world!

Already a sustainability expert? 🤓 Challenge yourself with Yahoo's Earth Day Quiz and compete with others for a chance to win an upcycling workshop with Terra SG and a Yahoo eco-friendly goodie bag; a win-win for both you and the planet! This contest ends on 1 May 2023. ⏰❕

To find out more about Yahoo's Earth Day Campaign and their Quiz, click on the links below

Slay away, sustainability champs!

Yahoo's Earth Day Campaign: https://sg.yahoo.com/topics/yahoo-earth-day/
Yahoo's Earth Day Quiz: https://yhoo.it/3KMdOMk

12/04/2023

Step aside Millennials, because the Gen Zs are the new, up and coming group of power consumers!

The consumer landscape in Singapore and across Asia is changing as the digital and social media-savvy Gen Zs become the largest group of consumers with a growing purchasing power. Find out more about how businesses can remodel their business tactics to connect and thrive within the Gen Z market in the link below!

https://www.bluetotem.co/post/gen-z-in-singapore-and-asia-connecting-with-the-new-generation-of-power-consumers

10/04/2023

The BTC team has done it again! We've successfully clinched the Diversity, Equality and Inclusivity Award at PRCA APAC awards! 🎉🏅

🌈 Kudos to the team that worked on L'Oreal Paris's International Women's Day campaign: , working hard day after day; this award is a monument of your perseverance and commitment to supporting a worthy cause!

We'll continue to strive and achieve the best for our clients 🥳

Special thanks to our non-profit partner Dress for Success Singapore!

Address

10 Anson Road #30-03 International Plaza
Raffles Park
079903

Website

http://www.bluetotem.co/

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