Pure Experiential Communications Agency SG

09/02/2021

Hope you are ready to get through this festive marathon surrounded by friends, family and great food celebrating the beginning of this new year!

Wishing you happiness and prosperity in this year of the ox!
And... don’t forget your lo hey, let’s HUAT lah!

Gong xi fa cai!

02/02/2021

THE CREATIVE SERIES BY PURE
PACKAGING DESIGN

Good design effects buyer perception of the brand and the product itself, and that’s a fact!

For smaller businesses making a more attractive product might mean placing great emphasis on quality and how unique the product is, as well as presenting it in a package that attracts the buyer attention. At the same time for bigger enterprises that might mean maintaining those clients that have trusted them through the years, perhaps engage them through innovative fashion and collaborations that revive interest in the brand.

This is really the time to think outside the box, look at the big picture from a fresh perspective, and offer something relevant to time and place.

It’s the time for considering the gaps in the market and seeking support where needed to come up with creative ways to make both brand and product shine in an extremely competitive marketplace.

In short, the quality of the packaging design is as important as the product itself.

25/01/2021

THE CREATIVE SERIES BY PURE
HYBRID EVENTS

During these peculiar times, the challenges the creative, events and entertainment industries has had to face have been multiple.

But this is also when the most innovative of ideas can arise. Repurposing designing and creative skills is key, as well as coming up with solutions that break the barriers posed by travel and gathering restrictions.

Hybrid events have been a great response to the change of the market and serving new needs, setting a new standard for future events. They are a blend of digital and in-person activities, aimed at keeping the networking experience alive while providing safety and convenience.

With this in mind, Singapore has introduced the Event Industry Resilience Roadmap (IRR)providing organisers with a blueprint for holding safe events. MICE events have been first in line to utilise this new tool for networking opportunities, catering to a large number of participants across multiple locations.

18/01/2021

THE CREATIVE SERIES BY PURE
WHAT PHASE 3 MEANS FOR EVENTS

We said goodbye to the 2020 with the long awaited beginning of Phase 3.

But what does that mean exactly for events?

Well, for starters, we now don’t need to carefully select five friends to invite over, we can now splurge and have eight guests per household! This applies for outside gatherings too as the group sizes go up to eight people.

It looks like events are coming back too.
Online events will keep on being part of our new normal alongside so-called hybrid events, incorporating both online and offline experiences for MICE events.
Live indoor performances are now allowed for 250 people in zones of 50 each. The capacity for outdoor activities has now increased to 250 people as well.

Of course there will still be strict safety measures in place, and it’s our shared aim to make sure everyone enjoys themselves in a safe environment!

31/12/2020

2020 marked the beginning of PURE Singapore and the challenges this year brought only made us stronger... From all of us, we wish you a very happy New Year!
Bring it on 2021!

29/12/2020

Congrats to the Shanghai team for another successful event!

Epic snap from our last night's event at Jing-An Shangrila !

24/12/2020

Wishing you all a very Merry Christmas and a joyful New Year from all of us at Pure!

15/10/2020