Yellow Dot Marketing

Yellow Dot Marketing Strategic email systems for founders and growing businesses. Certified MailerLite Expert. AI-integrated workflows.

I design the email infrastructure that generates leads and builds audiences without constant manual effort.

Subject lines used to be the whole game.🚩  They’re not anymore.Apple’s latest updates mean iPhone users often see an AI-...
04/03/2026

Subject lines used to be the whole game.

🚩  They’re not anymore.

Apple’s latest updates mean iPhone users often see an AI-generated summary instead of your subject line. Multiple emails, collapsed into one line.

đź’Ł Your hook is effectively gone.

What they _do_ see is your name. And whether your emails are worth their time.

This changes the question from “how do I write better subject lines?” to “do I have the right people on my list?”

Because a warm, intentional list opens emails regardless of the subject line.

✔️ They signed up because your freebie was genuinely useful

✔️ They showed up to your event

✔️ They chose you, you didn’t add them by default

And once they’re on your list, your emails need to give them something valuable.

💌 That’s what builds an inbox reputation.

Need help getting the right people on your list in the first place?

My free guide Smarter Ways to Grow Your Email List walks you through it.

📩 Comment FREEBIE below and I’ll send it to you. Or link in the bio to download.

I’ve reviewed thousands of lead magnets.The difference between the ones that grow email lists and the ones that get igno...
26/02/2026

I’ve reviewed thousands of lead magnets.

The difference between the ones that grow email lists and the ones that get ignored is rarely design.

➖ It’s clarity

➖ It’s specificity

➖ It’s structure

If your email list is barely growing and there’s no one to sell to your offer to, your freebie is the first place to look.

đź“Ą I put together a practical guide showing the formats that are actually converting for service-based founders right now.

Comment FREEBIE and I’ll send it to you.

Gmail updates just changed how email deliverability works.Landing in the inbox is no longer enough.AI email filtering no...
25/02/2026

Gmail updates just changed how email deliverability works.

Landing in the inbox is no longer enough.

AI email filtering now prioritises emails based on engagement, which means messy systems lose visibility first.

📧  If your email setup has grown gradually over time, layered automations, duplicate journeys, unclear ownership, this shift matters.

I’ve written a full breakdown of what Gmail updates mean for sender reputation and long term performance.

đź”— Read the full article via the link in my bio.

Thinking about email marketing but not sure where to begin?🟡 Email Marketing Essentials is a free guide that gives you t...
18/02/2026

Thinking about email marketing but not sure where to begin?

🟡 Email Marketing Essentials is a free guide that gives you the core building blocks, so you can stop second-guessing and start building a system that actually fits your business.

It’s simple, clear and designed for busy women who need things that work without taking hours to figure out.

📩 Comment START and I’ll send you the link

It’s 2026. Week one and the world feels like it’s on fire...but let’s talk about marketing predictions anyway, shall we?...
06/01/2026

It’s 2026. Week one and the world feels like it’s on fire...but let’s talk about marketing predictions anyway, shall we? 🔮

âś… The good news? Connection is still winning.

From handwritten notes to YouTube deep dives, people are craving more real, more personal and more thoughtful brand experiences.

Whether you’re a solo founder or scaling your team, these 7 shifts will help you tune in to what matters…and hopefully tune out the rest.

👉 Swipe through for what’s working now (not just what’s trending).

đź“Ł Which one are you most excited to lean into? Let me know in the comments.

Canva’s new email feature, is it a game changer or hype? 👀I’ve been testing it, and while it looks incredible (of course...
16/12/2025

Canva’s new email feature, is it a game changer or hype? 👀

I’ve been testing it, and while it looks incredible (of course it does, it’s Canva), there are some big catches.

đź’› Gorgeous branded emails? Yes.

đźš« Easy edits and legal footers? Not so much.

You have to build the entire email inside Canva – links, footer, unsubscribe which makes edits and tweaks a bit time consuming.

So it’s fast for visuals but a bit clunky for campaigns.

I’d say it’s a great creative add-on, not a full replacement for your email platform templates just yet.

Have you tried the new Canva email feature yet?

👇 Drop your thoughts below, I’m curious if it’s worked for you.

A year in review...in the ways that mattered most to me.Not a Spotify Wrapped.Just a quiet collection of the moments, mi...
10/12/2025

A year in review...in the ways that mattered most to me.

Not a Spotify Wrapped.

Just a quiet collection of the moments, milestones and magic that made this year feel incredible.

đź’› I retained 80% of my amazing clients

đź’› I worked on 8 extra projects with new ones

đź’› Paid for 5 family holidays entirely from my business

đź’› Worked with and found a rhythm with my health that actually works

đź’› Ran a 5-month program with the incredible community

đź’› Finally learnt to style my hair properly thanks to (and yes, I get compliments now!)

đź’› Worked less so I could enjoy more family time

đź’› Baked more. Some wins. Some flops. All joy.

đź’› Took 2 staycations with my besties. in the image.

đź’› Started a Friday pool ritual (or video games if it rains!)

💛 Got my colours done by .colours — total game-changer for how I shop

đź’› Spent more time with my mum and watched my kids grow closer to their grandma

This was the kind of success I pictured when I first started my business.

Not just financial goals but more freedom, time and fun.

Everyone’s version of success looks different.

Email automations are one of the most powerful tools in your marketing toolkit🚩 But I find that they’re massively underu...
01/12/2025

Email automations are one of the most powerful tools in your marketing toolkit

🚩 But I find that they’re massively underused.

The tech can feel overwhelming, and knowing what to write (and how to piece it all together) takes time most business owners don’t want to invest.

🟡 In my latest article, I break down what a welcome sequence does, why it matters and how to set one up that actually works.

The key is not to overcomplicate a sequence.

Read the full article and learn a simple email sequence you can set up easily.
https://yellowdotmarketing.com/email-automations/

If you were one of my clients, this is exactly what I’d be telling you right now…But first comment PLANNER to get your m...
26/11/2025

If you were one of my clients, this is exactly what I’d be telling you right now…

But first comment PLANNER to get your marketing planned for 2026.

⚠️ Marketing planning doesn’t have to be overwhelming.
It just needs to be clear and aligned with your version of success.

Before you rush into 2026 goals, swipe through for three ways to reset and plan in a way that actually works for your life and business.

Especially if you’re juggling all the things 👉 this is for you.

And if you want to feel more in control of your marketing next year…

Grab the free 2026 Marketing Planner and let’s make it simple, strategic and doable.

Comment PLANNER below and I’ll send it straight to your inbox.

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