27/07/2023
We at Protinus Group are thrilled to have facilitated the strategic partnership between MJ Department Stores Sdn Bhd (Metrojaya Group) and TheNoor.
Metrojaya Partners with TheNoor to Revolutionize Charitable Donations
KUALA LUMPUR, MALAYSIA - 26th July 23 - Metrojaya, a prominent retail brand in Malaysia, is thrilled to announce its strategic partnership with TheNoor, an innovative online app dedicated to transforming the Muslim lifestyle experience in. This landmark collaboration aims to bring about significant social impact by seamlessly integrating Tabarru, TheNoor's groundbreaking donation platform, into Metrojaya departmental stores transforming the landscape of charitable donations
Tabarru, an Arabic term meaning "mutual help," perfectly encapsulates the essence of this transformative partnership. By joining forces, Metrojaya and TheNoor aspire to empower customers to make a difference by incorporating charitable giving into their shopping experiences. With a simple scan of the QR code in-store, Metrojaya shoppers now have the opportunity to contribute to a wide range of causes supported by TheNoor, encompassing education, healthcare, poverty alleviation, and environmental conservation.
"We are delighted to partner with TheNoor, a company that shares our unwavering commitment to making a positive impact on society," said Karen Mak, Head of Marketing at Metrojaya. "By seamlessly integrating Tabarru into our platform, we aim to provide our customers with a meaningful and effortless way to give back to their communities. This partnership displays our dedication to responsible business practices and our collective pursuit of a better future for all."
"We are incredibly excited about this strategic partnership with Metrojaya. Together, we are revolutionizing the way charitable donations are made, empowering individuals to make a meaningful impact in their communities through seamless integration with Tabarru, our unique donation platform," said Mohd Izzairi Yamin, CEO of TheNoor. "This collaboration exemplifies our shared vision of creating a better future for all. By leveraging Metrojaya's extensive reach and customer base, we can inspire and enable individuals to make significant contributions to causes that matter to them. It's about turning everyday activities like shopping into acts of compassion and social change."
Vickneswaran Balasubramaniam, General Manager, Noor Luminous “The Metrojaya and TheNoor collaboration was made possible by mutual consulting partner to both parties The Protinus Group. The Protinus Group have been a great partner in adding new revenue streams, introducing new technology and establishing valuable strategic partnerships.
They are a regional digital transformation company that identified this social conscience programme, as a means to unfold the “giving nature” of Malaysians. Tabarru marks a significant milestone in the retail industry, bridging the gap between commerce and compassion. As Metrojaya and The Noor continue to pioneer innovation and adapt to the evolving needs of its customers, this partnership reaffirms our joint unwavering dedication to corporate social responsibility, solidifying our respective positions as leaders in the retail and lifestyle sectors”.
For media inquiries, please contact:
Syed Adam
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About Noor Luminous Sdn Bhd
TheNoor (Noor Luminous Sdn Bhd) is Malaysia’s first-ever Islamic lifestyle super app. TheNoor (which means light in Arabic) is a Shariah-guided company with an aim to bring Muslims closer to Islam through continuous learning and exposure to the teachings of Islam via fresh, accessible, interactive, and individualized methods. Aside from helping users achieve their spiritual commitment, the faith-based app hopes to help more Muslims live a holistic lifestyle through its variety of in-app features. TheNoor app is available for download on the Google Play Store, Huawei App Gallery, and the Apple App Store. For more information about TheNoor, visit www.thenoor.co/my/
About The Protinus Group
The Protinus Group is a global business transformation consultancy headquartered in Singapore. They are a next generation innovation greenhouse accelerating scale and growth for companies with global ambitions. Among their esteemed Clients are The Noor, MUI Group, Corus Hotels and Metrojaya Department Stores in Malaysia, Michael van Clarke in the United Kingdom.
