13/05/2024
A quarter-century ago, on May 5th, 1999, Simon and Geoff embarked on a journey that would transform the hospitality landscape in Asia Pacific. Today, GMS Group stands as the region's leading operator of hotel F&B loyalty programs.
Their success stems from a deep understanding of what truly matters - member engagement. As Geoff says, "It's not just about numbers; it's about fostering genuine connections." GMS Group empowers hotels to prioritize member recognition, offering personalized experiences that resonate and drive loyalty.
But their commitment extends beyond the member. GMS Group has cultivated strong relationships with hotels, including some of the world's most prestigious hotel chains, such as Marriott, InterContinental, Hyatt, and Shangri-La. This collaborative spirit ensures programs cater to each hotel's and its guests' specific needs. From dedicated on-site teams to targeted digital campaigns, they ensure a holistic approach to customer retention. As Simon emphasizes, "Open communication at all levels, from top management to frontline staff, is key." This collaborative effort ensures a seamless experience for members at every touchpoint.
GMS Group's 25th anniversary is a testament to the power of loyalty – not just programs but the genuine connections they create. Their passion for the industry and a strong work ethic lay the foundation for continued success. Here's to another 25 years of building loyalty together!
Business insight with GMS Group, a leading operator of hotel F&B loyalty program in Asia Pacific.