Blackbird Media

22/05/2023

Challenged by ChatGPT, the king of search Google has introduced a new feature capable of answering queries with text summarising information found online.

“The technology is very early on, it has its challenges, and we will make mistakes certainly,” says Liz Reid, vice president of search at Google.

Which do you opt for to answer your queries these days? The good old-fashioned way on Google, or keeping up with the trend with ChatGPT?

https://www.wired.com/story/google-io-just-added-generative-ai-to-search/

Challenged by ChatGPT, the king of search launches a feature that can answer queries with text summarizing information found online.

26/04/2023

Be careful what you tell your chatbot helper…

Italy is the first country to have officially banned ChatGPT over data breach concerns. The Italian data regulator has voiced concerns over the model used by ChatGPT owner OpenAI and announced it would investigate whether the firm had broken strict European data protection laws.

Read more:

Alluring and useful they may be, but the AI interfaces’ potential as gateways for fraud and intrusive data gathering is huge – and is only set to grow

17/04/2023

Looking for ways to boost engagement with your social media posts?

The team from Media Update provide some quick tips to help generate more interaction with your content.

Check out the full infographic:

Some quick tips that could help you generate more engagement with your posts.

11/04/2023

A small IT company in Indore, central India, has introduced an unusual way to ensure its employees maintain a healthy work-life balance– by creating a software to remind them when their shift is up and it is time to head home!

Should we all adopt this?

Read more: https://www.reuters.com/world/india/please-go-home-indian-firm-deploys-software-work-life-balance-2023-02-20/

06/04/2023

Content continues to rule most marketing strategies.

With so much content being produced and shared daily, staying updated on the best practices in content marketing is important to keep pace.

Here are some eye-opening content marketing statistics to help you shape your strategy.

Stay up to date on the latest digital marketing trends with 30 eye-opening content marketing statistics to help you shape your strategy.

27/03/2023

Raise your hand if you’ve ever wondered how often you should post on social media.

Figuring out the right number of posts to publish every day is a key part of your social media strategy, and it impacts your channel and workload alike.

According to the Sprout Social Index™, 74% of consumers think just 1-2 posts a day is ideal for brands, while the industry average says 11 posts a day.

Read more here:

The question of "how often to post on social media" doesn’t have to be a mystery. Find the data-backed answer for key social platforms.

21/03/2023

ChatGPT’s success got tech giants rushing to keep pace or risk getting behind.

From Google’s Bard to Microsoft’s new Bing, meet the companies trying to keep up with ChatGPT.

Read here: https://www.theverge.com/2023/3/5/23599209/companies-keep-up-chatgpt-ai-chatbots

From Google’s Bard to Microsoft’s new Bing, here are all the major contenders in the AI chatbot space.

16/03/2023

“Sometimes the biggest obstacle to making meaningful creative is finding the right words to use,” social media platform TikTok explained.

TikTok has a new Keyword Insights tool that helps you discover the top keywords that resonate with your audience and industry.

You can browse keywords that have appeared in real, successful ad campaigns, and get ideas about how to incorporate those keywords into your own.

Have you tried it out?

Read more about the tool: https://www.socialmediatoday.com/news/TikTok-Adds-Keyword-Insights-for-Marketers/644491/

The new tool enables you to find the most effective hooks in TikTok ads.

13/03/2023

Have you heard about Meta’s Advantage+ shopping campaigns? Have you made use of it for your business?

Meta introduced this new automation tool to advertisers globally in August 2022, with the promise of using AI to eliminate the manual steps of ad creation and automate up to 150 creative combinations at once.

Last month, Meta provided new stats on the effectiveness of its AI-guided ad campaigns, which saw a 32% increase in ROAS (return on ad spend).

It’s impossible to say whether Advantage+ campaigns will work for all brands, as there will be advertisers who seek extra control over their ad spending. But it may be worth experimenting with, especially for those who are just starting off their ad journey, as the process has been made simple.

Read more: https://www.socialmediatoday.com/news/Meta-Highlights-Effectiveness-of-AI-Targeting-Tools/643785/

Meta has refined its focus on AI and automation, which is driving better results for advertisers.

06/03/2023

What if your inbox was jam-packed with AI-generated emails? How do you know it isn’t already? The answer is yes, we’re already receiving emails written by AI, with the help of a human prompter.

Email has become one of the least authentic forms of communication. Google has used machine learning in Gmail for the past few years to generate one-sentence replies and predict what you’re likely to type next.

Newer companies, like Compose AI, might enable people to further rely on autocomplete functions while sending emails.

“Autocomplete is not going to sway you away from what you already want to type. It’s just going to accelerate it,” says Michael Shuffett, the founder and CEO of Compose AI.

It would be transformative if a personalized AI model could write complete, high-quality emails in your tone of voice.

Read more: https://lnkd.in/eA7DzHtg

Artificial intelligence may streamline a form of business communication that’s already super fake.

02/03/2023

Ever wondered what people are Googling? Turns out, searches aren’t always the result of a noble quest for knowledge.

Take a look at some of the most-searched questions on Google. Head scratches guaranteed.

Read here: https://lnkd.in/d-CZv9re

Sometimes, Google searches can get weird. In celebration of National Trivia Day, let's take a look at some of most head-scratching questions people are asking online.