Muse & Motif

24/12/2020

This Christmas, we celebrate and reflect on the values of hope and joy.

Amidst the challenging environment, you've given us that chance to grow together.

From all of us here at Muse & Motif, we personally thank you for partnering with us.

To more exciting seasons ahead,
we wish you happy holidays.

11/12/2020

"Why is there a greater need for this message to be shared when the news cycle is revolving around COVID-19? Being subjected to changes and uncertainties, we took it in stride and anchored our approach based on the competitive advantage we have - adaptability - to deliver the desired key messages for this vaccination advocacy campaign."

--
Victoria Mak
Senior Consultant

Find out more about our work at www.museandmotif.com/case-studies

30/11/2020

“While companies have long served different segments with tailored marketing, product features and prices, the pandemic adds a new dynamic to segmentation strategy.”

As consumers’ priorities may change, segmentation strategy allows companies to better serve its customers. Read here on how a company can improve its brand strategy to better reach its customers.

The wide range of consumer attitudes toward Covid-19 and social distancing, combined with varying financial circumstances, call for revisiting segmentation through the filter of reluctance.

19/11/2020

“The task is to meet consumers where they are now and develop the strategies that will enable them to meet consumers where they will be in the near future.”

While consumer behaviour is rapidly evolving, companies are to constantly monitor these changes and adapt in order to better focus on consumers’ unmet demands. Read on the key consumer trends here.

Entertainment and media companies are building business models that are resilient to the enduring changes in consumer behavior ushered in by COVID-19.

04/11/2020

"Companies must transcend price, quality, and availability by prioritising the intangibles that consumers care deeply about."

Our adaptive challenge requires a new framework of thinking. Technical expertise alone won't reach adaptive ends.

As shoppers show how quickly they can adapt to external shocks, retailers will need to radically reconfigure their business models.

29/10/2020

"In general, they [marketers] underestimate the power of the professional community."

Influence, authenticity and patience build that ecosystem for discovery and consideration among buyers for the long-term. The breakdown here.

What people say about you matters more than what you tell them.

14/10/2020

"Compelling show-and-tell storytelling creates radical new possibilities under high levels of unpredictability."

In dealing with analysis paralysis, persuasiveness drives the conversation forward.

How to solve problems under uncertainty.

29/09/2020

"The appetite for news is changing. We did different, framing IUIGA's aspirations in tandem with its business goals to showcase that this omni-channel business is about strategic growth."
--
Charles Low
Senior Account Executive

Find out more about our work at www.museandmotif.com/case-studies

25/09/2020

How might one frame a burgeoning seven-figure omni-channel business without sounding overly grandiose? Here's how we shaped up the narrative.

When IUIGA launched in 2017, it started off selling everyday home products online. The brand soon evolved into a hybrid model, establishing both online and offline presence. IUIGA has since branched out beyond its initial beginnings.  

15/09/2020

As businesses and consumers, serving an inspiring purpose that impacts with felt experiences, makes the difference in this remotely connected season. Where might our behaviours and values be heading?

The firms that put customer interests first have the best chance of achieving sustainable greatness.

08/09/2020

Maintaining top-of-mind recall might seem like an ordinary challenge. Singapore's Circuit-Breaker changed everything. The next move? Here's how.

Maintaining top-of-mind recall might seem like an ordinary challenge. The rare introduction of Singapore's Circuit-Breaker measure necessitated a quick pivot on existing content direction and messaging through social media for the brand to remain empathetic and in-tune with consumers. 

03/09/2020

"Understand what that problem is, understand what you’re trying to solve for, and understand what it means to your organization."

A worthy read. Let's figure this out together. We welcome your thoughts.

A conversation with David Cunningham of Insipher, an Atlantic 57 client, on how organizations can take a smarter approach to using data to solve business challenges.