Intangibles Consultancy

03/05/2023

Join us on 26 May 2023 (9am to 5pm) for an exciting day of ChatGPT. Find out how to make use of technology to improve your digital marketing activities, work quality and productivity.

In this masterclass, you will learn the fundamental and hands-on activities (Guided by our experience industrial trainers) on using ChatGPT to achieve the following:

* Generate high-quality content for your marketing assets
* Communicate effectively with customers and clients
* Identify areas of improvement in work processes and systems
* Integrate ChatGPT into your workflow

REGISTER via https://forms.gle/W3or9ptfHuFVH6777

24/04/2023

We have another new run in May 2023!

Interested to find out more about ChatGPT and how can it help to improve your digital marketing activities, work quality and productivity? Join us on 26 May (9am-5pm) for a one day virtual Masterclass!

Register via https://forms.gle/W3or9ptfHuFVH6777
**Early bird promo applies for registration before 2 May 2023

In this masterclass, you will learn the fundamental and hands-on activities (Guided by our experience industrial trainers) on using ChatGPT to achieve the following:
* Generate high-quality content for your marketing assets
* Communicate effectively with customers and clients
* Identify areas of improvement in work processes and systems
* Integrate ChatGPT into your workflow

12/04/2023

ChatGPT is the talk of the town now! With the introduction of such a powerful tool, what are some changes that are to be expected in the near future? Sharing through an article here: shorturl.at/hsBCZ

20/02/2023

Ad agencies may want to explore further with Bing search engine!

Using generative artificial intelligence, Microsoft recently showed off a demo of the new Bing and said it plans to allow paid links within responses to search results.

https://lnkd.in/dRrQCCAD

Microsoft has started discussing with ad agencies how it plans to make money from its revamped Bing search engine powered by generative artificial intelligence as the tech company seeks to battle Google's dominance.

30/01/2023

Pandemic-related travel restrictions have relaxed, and people in APAC are resuming their globetrotting adventures. But the years of waiting in between have changed their travel preferences and behaviors.

Our recent consumer study with Kantar shows that people now care more about how they travel, and their decision-making involves more factors than just where they’re going.

Explore post-pandemic travel trends, preferences and customer journeys, and how brands can boost conversions and awareness with video marketing on YouTube.

27/01/2023

International travel is back and APAC’s globetrotters are dusting off their passports to make up for lost time and pent-up wanderlust. The surge in travel, however, doesn’t mean that all travel brands will naturally benefit from the increase in demand.

Discover the latest travel trends and behaviors as revenge travel surges, and how brands can build customer loyalty among the 4 new types of travelers in APAC.

24/01/2023

Entering a new year can feel like taking a plunge in an ice bath or a cold pool.

It’s exhilarating. And the experience is more pleasure than pain when you keep your focus on the things that are vital.

So as you step into 2023 with ambitious business goals, stay centered on consumer insights and tested marketing strategies. This will help you navigate what lies ahead with confidence.

For a solid head start, dig into our top 10 reads from 2022. They provide marketing insights and strategies on how to move forward even amid uncertainty.

Dig into the top 10 reads from 2022 and discover customer insights and marketing strategies to build a marketing playbook and plan in 2023 that drives growth.

22/01/2023

Happy Chinese New Year 兔 You!

萬事如意迎新年，玉兔迎春旺全年。

From all of us at Intangibles Consultancy

19/01/2023

Inflation. Economic uncertainty. The rising cost of living. These are big financial topics that have quickly become part of our everyday vocabulary.

With the cost of living and inflation making headlines, many people turn to Search to ask finance questions. Discover new insights from Google Trends.

17/01/2023

We are just two weeks into 2023 and we are now talking about 2032 marketing?
See what top industry leaders have to share their marketing predictions for the next 9-10 years of brand building.

To mark 10 years of Think with Google, explore industry leaders’ 2032 marketing predictions on the future of advertising, customer experience and building brand trust.

11/01/2023

Why it’s time to say goodbye to the traditional marketing funnel, and hello to the future of marketing.

Read on:

To mark 10 years of Think with Google, discover the history of the digital marketing world and explore timeless digital marketing articles from the past decade.

09/01/2023

How to stay on top of market trends in a dynamic environment despite people’s needs are changing constantly.

Read on:

To help you find insights and get the most of the tool, here are our 10 top tips for using Google Trends to navigate this dynamic environment.