26/03/2026
Some campaigns start months before they happen.
Back in October 2025, our client, Swiss Bear Malaysia, began planning a Ramadan initiative with us, with one clear focus for 2026: community support.
During Ramadan, many people gather with family and friends to break fast. But for delivery riders, iftar often happens on the road — between orders, traffic lights, and the next delivery.
So the idea was simple: Provide food that riders could grab and enjoy on-the-go while breaking their fast. To bring this to life, we partnered with local burger vendors and food banks across three locations, working together with influencers to reach the community.
🍔 Burgerman
🍔 LAN Burger
🍔 Dina Burger
Across the activations, 600 burgers were distributed, with delivery riders as our key audience — giving them a quick meal to open their fast while continuing their shift.
From concept to on-ground ex*****on, our team worked closely with Swiss Bear to bring the campaign to life, from vendor coordination and digital marketing to producing the full booth setup, including banners, boards, tents, and table displays.
A small gesture, but one rooted in the spirit of Ramadan: sharing, community, and looking out for one another.
Thank you, Swiss Bear, for trusting us to bring this idea to life.
