ACRE

ACRE We are a Singapore-based multi-disciplinary design consultancy specialising in branding, social, gra

Co-founded in 2011 by T Y Zheng and Jason Song, ACRE is a Singapore based multi-disciplinary design consultancy that creates brand identities, spaces, objects, and experiences. Our methodical process was refined across more than fifty projects in the last seven years. The approach balances three attributes of our rational decision process — pragmatism, empathy, and aesthetics. ACRE’s work spans mu

ltiple industries including food & beverages, healthcare, fitness, hospitality, retail and finance, in over fives cities in Asia.

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ACRE.shop is fuelled by the joy we find in creating things when our office hours end — and when our work transform into explorative play.

🐴🧧🌸🧨🏮🐎骏马奔腾迎新春 • Galloping forward into SpringACRE wishes everyone a year of bold strides and new beginnings!
16/02/2026

🐴🧧🌸🧨🏮🐎
骏马奔腾迎新春 • Galloping forward into Spring
ACRE wishes everyone a year of bold strides and new beginnings!

GONG 2025 — Finalist ✨DESIGN & BRANDING GONG: Printed Communication DesignThe Real Art of Drinking — Volume IV Cocktail ...
03/02/2026

GONG 2025 — Finalist ✨
DESIGN & BRANDING GONG: Printed Communication Design

The Real Art of Drinking — Volume IV Cocktail Menu
for Smoke & Mirrors ()

Inspired by a painter’s palette, Volume IV explores colour as flavour and symbolism.

GONG 2025 — Bronze 🥉CRAFT GONG: Digital Craft: User InterfaceMorningOS: On-Device UI Systemfor MORNING ()MorningOS is an...
03/02/2026

GONG 2025 — Bronze 🥉
CRAFT GONG: Digital Craft: User Interface

MorningOS: On-Device UI System
for MORNING ()

MorningOS is an on-device UI system designed to unify the user experience across MORNING’s range of devices.

24/12/2025

🎁 Team ACRE wishes everyone a Merry Christmas and a Happy 2026! 🎄

[2024] — The cocktail menu for Smoke & Mirrors’ () Volume 4 of “The Real Art of Drinking” embraces the vibrant and colou...
09/09/2025

[2024] — The cocktail menu for Smoke & Mirrors’ () Volume 4 of “The Real Art of Drinking” embraces the vibrant and colourful essence of a painter’s palette.

Each of the twelve drinks draws inspiration from the significance and symbolism of a specific colour - displayed over panels with cut-outs resembling a mesmerising kaleidoscope when closed.

MorningOS is an on-device user interface & visual system developed to unify the user experience across MORNING’s range o...
26/06/2025

MorningOS is an on-device user interface & visual system developed to unify the user experience across MORNING’s range of devices. Designed specifically for low-resolution, monochrome dot-matrix displays and on-screen buttons, it brings consistency and character to every interaction.

Working within strict pixel grids and limited screen real estate, the team developed a custom typeface (Akronym Sans), a suite of pixel icons, and a set of animation sequences that support key interactions and navigation flows.

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Client: MORNING ()
Product Design: MORNING, STUCK ()

MorningOS is an on-device user interface & visual system developed to unify the user experience across MORNING’s range o...
25/06/2025

MorningOS is an on-device user interface & visual system developed to unify the user experience across MORNING’s range of devices. Designed specifically for low-resolution, monochrome dot-matrix displays, on-screen buttons, it brings consistency and character to every interaction.

Working within strict pixel grids and limited screen real estate, the team developed a custom typeface (Akronym Sans), a suite of pixel icons, and a set of animation sequences that support key interactions and navigation flows.

———

Client: MORNING ()
Product Design: MORNING, STUCK ()

We are looking for Graphic Designers and Interns to join our growing team! Send in your CVs and Portfolio to careers@acr...
06/06/2025

We are looking for Graphic Designers and Interns to join our growing team! Send in your CVs and Portfolio to [email protected] and we will be in touch if you have been shortlisted.

[2023] — Smoke & Mirrors () is a bar located on the rooftop of the National Gallery Singapore, serving creative cocktail...
02/06/2025

[2023] — Smoke & Mirrors () is a bar located on the rooftop of the National Gallery Singapore, serving creative cocktails. The menu features twelve cocktails, each guided by a form of art (Cinema, Music, Photography, etc). The accordion-fold panels close into a fan-shaped menu, with each page featuring a minimalist illustrated interpretation of the cocktail.

Address

809 French Road, #04/160
Singapore
200809

Telephone

+6567437047

Website

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