Brandcourage

Brandcourage Fortune favours the brave. At Brandcourage, we create values your team will believe in & engage your audience with a brand that they will love & trust.

With courageous clients from various industries, the Brandcourage team has a long and well established industry track-record spanning over three decades. With more eyes scanning brands on both online and offline platforms, it is crucial for brands to reflect and optimise their brand presence. Brands are no longer about products alone, brands are now personified, as potential audiences seek to have

a closer rapport to a brand they choose to be loyal to. At Brandcourage, we don’t only pay attention to the brand’s outlook but we also dig deep into understanding and influencing the masterminds and the working force that supports it. When you have a brand your team believes in, it’s half the work done. All you need now is a little courage... and that’s where we come in!

Cannify Pharma Gmbh is a fully licensed importer and distributor of medical cannabis products, currently operating in Ge...
17/02/2021

Cannify Pharma Gmbh is a fully licensed importer and distributor of medical cannabis products, currently operating in Germany. The goal was to create a brand visual identity that communicated a cross between a lifestyle and pharmaceutical brand.

“As part of the visual communication, we introduced repetitive brand graphics mimicking the same ‘half circles’ used on the logo symbol – to resonate with one of the brand core values ‘lifting the spirit’. Presented in a gradient style, the graphics are becoming more visible bottom to top, communicating an uplifting feel to the end customers and giving the brand a distinctive appearance.”

Do you think they achieved their goal?

See more here: https://worldbranddesign.com/alphamark-creates-a-new-brand-identity-for-cannify-pharma/

The new brand identity for Standard Chartered by Lippincott is arming the bank with the tools to tackle the age. The ...
17/02/2021

The new brand identity for Standard Chartered by Lippincott is arming the bank with the tools to tackle the age.

The new logo and fonts that have been created are easier to use digitally, and therefore allow the brand to expand into more brand applications. “Along with the refreshed colors, a bespoke , brand voice and a people-first culturally relevant style, the new allow the bank to flex where needed to stay and relevant locally”.

Find out more here: https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_standard_chartered_by_lippincott.php

Burger King's rebrand went with a bold, maximalist 70s vibe, and now, the redesign of McDonald's global packaging system...
16/02/2021

Burger King's rebrand went with a bold, maximalist 70s vibe, and now, the redesign of McDonald's global packaging system. Though it’s definitely not as loud as Burger King, this redesign has a bold simplicity that makes sense for both the look and feel of the brand as well as the functionality of the .

“There’s beauty in the simplicity of McDonald’s’ iconic menu items. We aimed to find the most special, recognizable and iconic expression of each – celebrating them in a way that makes people smile.”

Read more here: https://worldbranddesign.com/pearlfisher-redesigns-mcdonalds-global-packaging-system/

This company has made a name for itself by developing one of the Covid-19 . Pfizer has also recently undergone a , w...
28/01/2021

This company has made a name for itself by developing one of the Covid-19 . Pfizer has also recently undergone a , where they have added a new logo depicting the double-helix of DNA strands. This is to signify a shift away from just being a commercial company to a scientific one. Overall, a pretty boring design that lacks character – what do you think?

See more here: https://www.creativebloq.com/news/pfizer-new-logo

With this for Habito, a broker firm, designers everywhere will rejoice knowing for a fact that anything is possible....
27/01/2021

With this for Habito, a broker firm, designers everywhere will rejoice knowing for a fact that anything is possible. Flying in the face of traditional ideas of what the finance company brands should look like, this new rebrand opens a whole new door for the . UK-based studio Uncommon, designs a “dream-like” identity, creating a “beautiful, badass version of heaven” using a psychedelic colour palette you’d more likely see in for a concert. The updated identity aims to show how the mortgage company can fight the “hell, stress and confusion mortgages can cause”.

Find out more here: https://www.designweek.co.uk/issues/11-17-january-2021/habito-rebrand/

As seen in Burger King’s new rebrand, it seems that the 70s aesthetic is here to stay. Design studio &Walsh took a diffe...
26/01/2021

As seen in Burger King’s new rebrand, it seems that the 70s aesthetic is here to stay. Design studio &Walsh took a different approach for the rebrand of Plenty, a indoor vertical company.

To help the stand out amongst its competitors, the design approach deviated from the usual “upscale healthy green” design associated with foods, and opted for bright, bold colours that take inspiration from the food that is grown. This approach is even applied to the font - "Wherever possible, the font avoids straight lines and is made up of curved and tapered strokes," as &Walsh puts it. "The stroke endings are sharp and the curves are as round as a ripe tomato."

Read more here: https://www.creativeboom.com/inspiration/plenty/

Burger King itself for the first time in over two decades - from the , brand , , and . The new take on the bra...
15/01/2021

Burger King itself for the first time in over two decades - from the , brand , , and . The new take on the brand identity and visuals signals the brands evolution in quality, and its plan to fully integrate into the world.



“The new minimalist logo seamlessly meets the brand evolution of the times and pays homage to the brand heritage with a refined design that’s confident, simple and fun.”

A worthy and refreshing take on the brand where all preservatives, chemicals and colours are being removed from the food.



What do you think?



See more here: https://www.businesswire.com/news/home/20210107005111/en/Burger-King%C2%AE-Evolves-Visual-Brand-Identity-Marking-the-First-Complete-Rebrand-in-Over-20-Years



Here’s a for inspired by , specifically the De Stijl movement of Mondrian and Doesburg. The Sans and Sans Variety...
14/01/2021

Here’s a for inspired by , specifically the De Stijl movement of Mondrian and Doesburg. The Sans and Sans Variety tea box by Requena Office, takes is a masterful use of colour to not only pay homage to these , but also communicate .



“Taking into account its positioning and the context, we propose each new edition as a blank canvas to capture the idea of ​​diversity and variety through historical references of culture and art.”



Find out more here: https://www.behance.net/gallery/110785851/Variet



Another brand has . This time it’s General Motors in line with its new and shift towards launching their first ...
13/01/2021

Another brand has . This time it’s General Motors in line with its new and shift towards launching their first based on its new Ultium platform.



The new logo is intended to evoke “the clean skies of a zero-emissions future and the energy of the Ultium platform,” hence a move to a lighter blue colour and the design of the letter ‘m’ in the new logo is meant to represent an electric plug point.



Overall, a smart logo with strong messaging, though it’s not a killer new look and is somewhat a bit boring - let’s hope GM’s intention of going electric is successful .



Read more here: https://www.slashgear.com/gm-rebrands-for-ultium-ev-future-new-logo-for-a-huge-electric-challenge-08654208/



Existing in a completely different universe to the flattened, simplified logos we saw last year, especially in the ; 3D...
11/01/2021

Existing in a completely different universe to the flattened, simplified logos we saw last year, especially in the ; 3D artist Martin Naumann redesigns some of the most of our time in chrome. It’s a great exploration into what could be for these brands, where they could take on a whole new trajectory in their if they wanted to.



Martin describes this style he has concocted “as an overblown form of neumorphism, which is characterized by its holographic chrome textures.”



Check out the other logos here: https://www.behance.net/gallery/107887855/36-logos



It almost shouldn’t come as a surprise (though I’m still impressed) that MIT, other than being one of the best in the ...
09/01/2021

It almost shouldn’t come as a surprise (though I’m still impressed) that MIT, other than being one of the best in the world, also has a stellar design team - the MIT Office of Design Services.



This amazing collection of posters designed by Dietmar Winkler who was part of the team there, created some of the most out-there and cutting-edge posters of his time. His work was so prolific that it had been coined as the “MIT style which relied on bold geometric forms, striking , and contrasting planes of ”.



Check out more of the posters here: https://artvee.com/collection/dietmar-winklers-mit-posters/



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