East West Management & Marketing

25/01/2024

Ride the wave of the tequila-sipping trend that's set to soar in 2024, as projected by Drizly and BevAlc Insights on The Spirits Business. Don't just witness the tequila renaissance—be at the forefront of it!

Seize the opportunity to advance your knowledge and stay ahead in the world of premium spirits. Reach out now to discover how our Tequila Academy and certification can empower your journey into the realm of exceptional tequilas.

Cheers!

Drizly has spotlighted trends to watch, namely RTDs and Tequila, in the new year based on its previous-year sales and consumer responses.

23/01/2024

Take an exclusive peek behind the scenes! Cavas Agave, crafted with 100% Agave Azul and triple distillation for the smoothest sips, is on its way from the distillery in Mexico to East West Asia. The journey of authenticity is about to unfold—stay tuned for the arrival of exceptional Tequila!

21/01/2024

Ever wondered about the agave's journey from the rugged mountains?

Take a behind-the-scenes look as the Mala Idea Mezcal team transports the finest agave. Join the adventure with those seeking the very best in the heart and soul of Oaxaca.

18/01/2024

Make a lasting impression in 2024 with Tequila Don Ramón Platinium Cristalino Reposado.

This double-distilled, cristalino clear spirit is made from 100% Blue Agave from the highlands of Jalisco, Mexico, resulting in a soft, medium-bodied, and woody flavor profile with complex gourmand notes. Rested in American and French oak, it takes on a deep and complex character, with a balanced herbal and citrus finish. With its exquisite smoothness and long finish, it's perfect for toasting the new year or making memories with friends.

14/01/2024

Want to try mezcal, but don't know where to start? Here are some tips to enhance your journey:

1️⃣ Sip, Don't Guzzle: Mezcal is robust in flavor and alcohol, so taking smaller, deliberate sips, especially with those in higher ABV, allows you to fully appreciate its complexity. Enjoy the journey with each nuanced taste.

2️⃣ Agave Flavor Profiles: Mezcal comes in a diverse range of agave flavor profiles. Instead of choosing randomly, why not explore different agave varieties and their unique characteristics? This will help you identify your preferred flavour profile.

Read more to uncover useful tips and make your mezcal journey truly memorable.

Learn how to order mezcal according to the agave variety, the profile and the bottom line to enhance your experience.

11/01/2024

Discover your next favourite Blanco/Silver Agave Spirit with us.

Factors such as production method, agave age, ripeness, and regional influence contribute to the distinctiveness of each unaged expression. From the clean and vegetal notes to the creamy and fruit-forward expressions, each bottle is a journey into the nuances of agave.

Dive into the savory side with La Cofradia Ed. Catrina Blanco, featuring spicy jalapeño and pepper notes. Experience the well-balanced and mineral-flavour with a fresh smoky touch of Mezcal Dulce Infiern. Mala Idea Tobala, which is coming soon, takes you on a journey with dry green olives, persistent red pepper, and a touch of olives.

If you've found a favorite, there's a whole world of similar blancos and silver agave spirits from the same region or producer waiting to be explored. Reach out to learn or try an exquisite expression from our range.

09/01/2024

Phrases Coffee Tequila isn't just another overtly sweet coffee liqueur.

Our unique blend of 100% Arabica coffee from Veracruz and 100% Blue Agave Tequila from Jalisco, Mexico makes for a deliciously bold and smooth taste.

Enjoy it chilled on the rocks or in a mixed cocktail - and join the ranks of those who have switched to our premium coffee tequila.

05/01/2024

Indulge in the finer things in life with Cavas Agave. This multi-award-winning brand is dedicated to quality, passion, innovation, discipline, and creativity, making it a pioneer in tequila production.

Their super-premium tequila range is produced to the highest international standards, and we're thrilled to offer you exclusive access to it. Reach out to us to learn more or taste excellence today!

03/01/2024

Exciting News! Our cherished brand partner, Casa Don Ramón, is now joined by the legendary Luis Miguel as one of its proud owners!

Renowned as the "Sun of Mexico," Luis Miguel, a global icon and multi-Grammy-winning artist, has acquired a significant stake in Casa Don Ramón. With a voice that has resonated worldwide, Luis Miguel brings not just his musical brilliance but also a commitment to lead Casa Don Ramón to new heights of excellence.

We look forward to a harmonious journey of success and celebration with this incredible collaboration!

31/12/2023

As we reflect on the past year, we are grateful for the support of tequila enthusiasts who have made Casa Don Ramón their agave spirit of choice. With decades of expertise, their unwavering commitment to the process, agave, and land has resulted in the tastemaker’s Tequila.

We are thrilled to share their exclusive range of agave spirits with a global audience for another year. Whether you're celebrating at home or raising a glass with friends, Casa Don Ramón's double-distilled, platinum series, extra-filtered tequila is guaranteed to impress.

28/12/2023

In a quest for transparency and authenticity, the tequila industry is focusing on producer ethics, traceability, and transparency. Grover and Scarlet Sanschagrin's mobile app, Tequila Matchmaker, provides consumers with essential information about the production process, including details on over 2,000 brands.

But while the "additive-free" label may be a promising indicator of quality, it is not the sole factor. Read more about the other essential elements that contribute to the quality of agave spirits in this illuminating article.

The conversation around quality tequila has shifted from a focus on simply '100% agave' to producers that also omit glycerin, sweeteners, and other additives in their product. But is additive-free the only indicator of quality?

26/12/2023

Dia de los Mu***os, or Day of the Dead, is a vibrant Mexican tradition that honours deceased loved ones. Catrina, an iconic figure in this celebration, is an elegantly dressed skeleton representing the joyful remembrance of those who have passed away. This emblematic character, often depicted in elaborate attire, serves as a symbol of the cyclical nature of life and death.

In the La Cofradia Catrina Series, this cultural richness is beautifully captured, offering a tequila bundle that not only celebrates exceptional flavors but also showcases mesmerizing bottle designs inspired by Catrina's elegance. Each bottle becomes a tribute to the enchanting spirit of Dia de los Mu***os, inviting you to immerse yourself in the magic and artistry of Mexican tradition.