TJ Ng

TJ Ng Operator of 5 businesses across Singapore & Thailand. I coach SME owners AND acquire failing businesses to turn around in 90 days. Business Portfolio
1.

DM GROWTH to grow your business with me. CheerForce Singapore Pte Ltd - CheerForce is the top cheerleading agency in Singapore that provides professional cheerleading coaching and exhilarating cheerleading performances that offers exciting experiences to students learning at the academy and audiences that watches our cheerleading performances. CheerFit is a cheerleading fitness program created by

me under CheerForce that uses cheerleading movements in fitness exercises and races.

2. IFAR Industries Pte Ltd - IFAR is a industrial converter company that helps clients to source and procure different material parts for their product manufacturing line. Through our wide connections in Asia, we are able to advise and offer the best solutions to our clients for their manufacturing needs. We work with clients such as ST Engineering, Sivantos and Phillips.

3. Crackers - Crackers is a home based business that offers delicious cream crackers treats stuffed with overflowing fillings sandwiched between two oven-baked cream crackers. This is a home based business that started during P2HA in 2021 and it is under the Cheer Cafe project that I started. Cheer Cafe is an online cafe on Instagram that supports home based businesses run by local cheerleaders.

4. TJ Express - Jumping onto the bandwagon of the logistics business, I started TJ Express with the aim of helping home based businesses with their deliveries. With rates that are competitive with other logistics companies and high quality professional services, we strive to treat every parcel as our own and ensure that they are delivered with care.

31/08/2026

Running 5 business at different stages can be genuinely overwhelming.

Here is the one rule that keeps me from drowning in it 👇🏼

One specific goal per business — something that builds its sustainability and independence. Anything outside that goal is just noise. And I ignore it.

This is the 80/20 rule in practice.

For our massage shop, the 20% that mattered most was posting daily and optimizing our Google Maps listing.

That alone took us from 0-2 daily customers to 3-5 on average. That is what I personally focus on.

Everything else — upselling, in-shop promotion — I leave entirely to my team. That is their 20%, not mine.

Everyone has the same 24 hours. Know exactly which 20% moves the needle for each business, and let go of the rest. That’s how your business can grow 📈

28/08/2026

We could not fill our Thursday tumbling class for the longest time. Then we started coaching at a new school — and everything changed.

The following week, 5-6 students our coaches taught at that school reached out directly about our tumbling class — because our coaches had mentioned it while coaching them.

That was exactly the number we needed to finally launch the class we have not been able to fill in years.

Lesson: tapping into resources and relationships you already have gets you customers faster than cold leads ever will.

This funnel existed because our coaches put in the effort — not because of a paid campaign 👍🏼

25/08/2026

We stopped pushing 2-hour massages. Here is the exact booking length that makes us the most money.

Oil massage breakdown:

1 hour -> 500 THB revenue, 180 THB to therapist means 64% profit margin

1.5 hour -> 750 THB revenue, 270 THB to therapist means 64% margin and 160 THB more profit

2 hour -> 900 THB revenue, 360 THB to therapist means 60% margin

1.5 hours keeps the exact same margin as our shortest booking, but generates meaningfully more profit.

2 hours makes more money in total but the margin actually drops. So 1.5 hour is our real sweet spot — and that is what we not upsell towards for efficiency in our shop 📈

23/08/2026

We restructured pay based on qualifications. It cost some coaches almost 30% of their income overnight.

Most of our coaches hold the IFC Class 1 certification. Many were previously paid at Head Coach rates regardless of certification, so the new structure hit them hardest.

Our coaches gave us their honest feedback. So instead of defending the original plan, we met in the middle.

However, we left the no-certificate rates unchanged to keep encouraging growth and get coaches certified. This is enforced by the fact that we now cover the coaching course fee for every coach’s first certification.

If we had not listened, I believe we would have quietly lost several of our best coaches.

21/08/2026

Our assistant coaches were just waiting for instructions. That told me our pay structure was actually the problem.

Old structure: Head Coach $70/hr, Assistant Coach $50/hr. Simple — but it quietly created passive coaches, because the title told them to wait for instructions instead of actively coach.

So we restructured to pay by actual coaching qualification instead of title. It made sense on paper. But I had not fully thought through the impact on our existing team.

Click on the next video to see how this story is resolved 🔜

18/08/2026

I just finished building the framework I wish I had 10 years ago.

When you are running multiple businesses across different countries, instinct is not enough.

You need a proven framework you can check yourself against — one your management team can use too, even when you are not in the room.

Introducing the NTJ Operations Growth Systems (NOGS). There are 5 pillars — Simplification, Visibility, Throughput, Standardization and Commercial Optimization.

It’s not about doing all 5 at once. Ut is about knowing exactly which one your business needs right now.

Full breakdown of each pillar coming in future videos so follows me so you won’t miss it.

Comment GROWTH to be the first to get my free NOGS self assessment checklist to start growing your business today! 📈

15/08/2026

The campaign that turned our massage shop around was not my idea 😜

When deciding between a price discount or bonus time for our win-back offer, my team in the ground told me clearly: our customers are not price sensitive. They want more for what they are already paying.

If I had ignored and gone with my own assumption instead, the campaign would not have worked nearly as well.

A dependable team is not just about getting work done. It is a direct source of data you cannot get any other way.

That mutual trust is a business asset. Most owners never build it deliberately.

Comment TEAM for the free hiring and onboarding checklist ✅

11/08/2026

We deleted almost half of our cafe menu on purpose. Our margins went up because of it.

At RE;Cafe, we asked 2 questions about every item: is this popular, and is this profitable?

A lot of items failed both.

We removed the unpopular ones completely. We repriced the popular-but-thin-margin ones properly.

The bonus we did not expect: fewer items meant less ingredient stock, less spoilage, less wastage.

Fresher, leaner, and more profitable at the same time.

A smaller, sharper menu beats a big one that is quietly bleeding money.

Comment MARGIN for the free breakdown method I use 🔝

10/08/2026

Our CRM wasn’t ready for a slow, targeted outreach campaign to old customers. So instead of forcing a plan our systems couldn’t support, we relaunched our original opening offer — free 30 minutes with every 2-hour massage — broadly, to everyone, old and new.

Before the pivot, 55% of our days were running at a loss. After, around 20%. And customers who used to book one hour started booking 2 hours instead, because the bonus time made the upgrade feel like a win.

We didn’t need a cleverer campaign. We needed a campaign that matched what our operations could actually execute right now.

If you want the framework for figuring out the right offer for where your customer actually is — comment LEADS and I will send you the free 5-stage buyer roadmap 🧭

Address

Kaki Bukit Estate
Singapore

Telephone

+6597243868

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