08/08/2020
We're honoured that Jeremy Sun, our Design Director, mentored the team that created the Singapore Together Pack for NDP2020!
Thank you for the feature.
🇸🇬 Notice anything special about this year’s NDP funpack (besides the masks and sanitisers)? 🛍This is the design story behind the Singapore Together Pack: Singaporean designer Jeremy Sun, Director of Orcadesign Consultants, volunteered to mentor the team behind the funpack to help complete its development.
He advised them on improving and elevating the user experience of the funpack and along the way, saw the dedication, care and dreams of the Singaporeans it symbolised. 🥰 Thank you, Jeremy, for sharing your experience!
🔸🔸🔸🔸🔸
I was happy and honoured to contribute to the design of a funpack that has been an essential part of NDP since 1991 and appreciated the team’s tenacious efforts in having to come up with new designs every year.
Through the DesignSingapore Council’s introduction, I met up with the team - Singapore Together Pack Committee from NDP2020. Right from the start, the team had set the goal to create a useful reusable bag, taking reference from those done in the past and considering the public’s feedback.
When we met, the team had already developed some concepts and made prototypes for evaluation. I realised that they weren't short of concepts and resources but were uncertain about the best path forward.
What they needed most was advice to guide them to evaluate their designs, prototypes, choice of fabrics, as well as identifying areas to enhance the user experience of the bag. I also gave advice on the brief given to the artists, and printing on the bag, in order to optimise the outcome in terms of presentation of the artworks and coherence of the collection.
Improving User Experience:
• How to prevent small items from slipping out from the bag
• Provide sufficient space for carrying groceries,
• Fabric that is thick enough for sturdiness but thin enough for easy folding and cost-efficiency, etc.
Functionality and usability aside, in order to make the bag different from other reusable bags besides its association with NDP, a plan was in place to provide aspiring artists, in particular young ones and those with disabilities, with the opportunity to express their love, hopes and dreams for the nation through their artwork.
The red found in the National flag was specified as one of the colours to be used, not only for the NDP theme but also to facilitate coherence among the artworks that will come in a wide range of motifs and styles.
It is heartening to see that the bag was eventually launched, in spite of the change of the NDP format due to the pandemic. It’s especially heartening for me as I witnessed the team’s dedication to deliver the best they could amongst constraints and expectations, not to mention how excited and proud the artists must have felt to see their artworks becoming part of people’s everyday life!
Photo credit: Mr Ng Eng Hen's page. Original post: https://www.facebook.com/ngenghen/posts/3235806206512616