SG Digital Skills

27/08/2023

Video has become a dominant force in B2B marketing, captivating audiences and driving engagement. According to LinkedIn’s report, 80% of marketers believe video is crucial in their strategy, and 94% plan to increase their investment in video content. From product demos to thought leadership pieces, video allows businesses to connect with their prospects in a more immersive and memorable way.

In the age of information overload, personalized marketing experiences have emerged as a game-changer. 96% of marketers believe personalization advances customer relationships. By tailoring messages, delivering relevant content, and leveraging data-driven insights, businesses can forge deeper connections with their target audiences, resulting in higher conversion rates and customer loyalty.

Influencer marketing has proven its value in B2B circles, with 84% of marketers leveraging influencers to expand their reach and build credibility. By collaborating with industry thought leaders and experts, businesses can tap into their established networks and gain access to highly engaged audiences. Authentic influencer partnerships can drive brand awareness, generate leads, and elevate the overall reputation of a company.

So, what do these trends mean for your B2B marketing strategy?

Embracing video content, personalization, and influencer marketing can help you stay ahead of the curve, connect with your target audience, and drive meaningful business results. By adapting to these digital trends, you can unlock new opportunities and build stronger relationships with your prospects and customers.

In conclusion, stay informed, be innovative and leverage these trends to create impactful marketing campaigns that resonate with your audience.

27/08/2023

Learn how to target key decision makers from any company on LinkedIn Advertising with this step-by-step guide. Talk to the right person on LinkedIn and maximize your ROI with this 3-minute hack.

See the power of LinkedIn Advertising and create a campaign that will help you reach the right companies with ease. Watch now!

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Are you looking to reach out to specific companies on LinkedIn? With LinkedIn's advertising platform, it's easy to target the companies and professionals you want to connect with.

Let's walk through the process step-by-step.

First, you'll need to create a new campaign. Click on the 'Advertise' icon on the top navigation bar.

You should now be in your Ad Account. Don't have one yet? Here's how to create it. Create an ad account in Campaign Manager as a new advertiser | LinkedIn Help

Create a Campaign, then choose 'Website Conversions' as your Campaign Objective. Remember to give your campaign a name.

Next, you'll need to select your target audience. Under the 'Audience' section, choose 'Company', Company Names as your targeting option.

Here you can input the names of the specific companies you want to target.

For example, if you'll like to target investment gatekeepers working at OCBC bank, go ahead and search for OCBC.

You can further narrow your target audience by adding job function, seniority, and more to find the right decision-makers at those companies.

!! BUT JAVE, I have thousands of companies to target, Do you mean I need to add them in one by one?

Well, lucky for you. There's an easy way to bulk upload company names into LinkedIn.

Click on Plan, Audiences, Create Audience, Upload a list. Under the List type dropdown, select Company List.

You should download LinkedIn's template first to ensure your data format matches their requirement.

Go ahead and download it. Here's what it looks like. Remember to save your data as a CSV file.

!! NICE, but what if I want to target everyone in the industry instead?

To target the whole industry, that's super easy. Just select Company Industries and bam! here's the list of key industries.

Now it's time to choose your ad format. In my experience, Video ad works well, however, you need to ensure you have a great hook using the AIDA framework. Attention, Interest, Desire, and Action.

Set your budget and schedule for your campaign. LinkedIn offers flexible budget options, so you can choose the best plan for your needs.

Lastly, let's create an ad for your campaign. Write compelling ad copy and select an engaging image or video.

If you're not sure how to write compelling ad copy, click here to learn more.

Once your ad is ready, you can preview it to make sure it looks just how you want it.

Your campaign is now live and will start reaching the specific companies you've targeted.

If you have limited or no budget to advertise online, then you need to increase your SEO ranking, check out this video here so that your customer can find you more quickly online.

Follow me if you want to grow your business online using digital marketing.

Comment below if you have any questions. I read them all.

With LinkedIn's powerful advertising platform, reaching the right companies and professionals has never been easier. Give it a try today!

20/12/2022

"Domain could not be verified because it was already claimed by another business manager account." - Is this something you're facing right now?

In this video, I'm going to show you how you can initiate a Facebook Domain ownership transfer request, step-by-step.

You'll also understand why you need to claim your domain, how to claim it, and what to do if someone else has claimed it from you.

16/09/2021

Want to target Facebook audience who will buy from you using Boost Post Ad?

Let me show you (step-by-step) how you can expand your cold audiences targeting and get people to buy from you online.

You will learn how to ensure your ads will be highly targeted to relevant people by conducting detailed research (using FREE tools such as Facebook's Ads Manager, Google Keyword Tool and Google Search).

I will also show you how to create effective cold audiences based on interests, behaviors, customer lists, and website traffic.

You will also be familiarized with the 3 main types of audiences: Cold, Lukewarm and Warm and how to reach out to them.

Plus, you’ll get bonus tips on how to find people who are more likely to pay and buy things online (Shh... This is my secret sauce!)

Facebook Boost Post Ad Targeting (How to Find Audience That Will Buy From You) https://youtu.be/OYEAyLQO-_Y

Want to target Facebook audience who will buy from you using Boost Post Ad?Let me show you (step-by-step) how you can expand your cold audiences targeting an...

06/05/2021

Boosting your Facebook post? STOP! Don't do it without watching this video first! = Money Wasted! 🤑

In this video, you will learn why you should not boost post and how you can save money using another FREE tool: .

I will show you what you're missing out on when you boost your Facebook post and how you can replace money-wasting "Boost Post" with FREE Ads Manager instead (Easily).

0:00 Don't use Facebook Boost button
0:13 What happened when you clicked Boost Post
0:30 Boost Post's Goal VS Ads Manager's Objective
0:55 Audience selection in Boost Post and Ads Manager
1:20 About Custom Audience
1:44 Facebook Ad Placements option
2:07 Frequency Cap in Ads Manager
2:15 Why Facebook Boost Post has less functions?
2:53 How to Boost Post using Facebook Ads Manager
3:14 How to select existing post for boosting in Ads Manager
3:25 How to find Facebook Post ID

At 2:53, we will touch on Facebook Ads, how to promote a post using Ads Manager (There are at least 3 ways to access Ads Manager!).

I've found that -- Using Promoted Ad instead of Boost Post will allow you to show customised advertisements to Custom Audience list better.

Be prepared for a better click-through rate and cost-per-click!

If you're looking to get more actionable digital marketing videos like this one, make sure to visit my digital marketing website at https://www.sgdigitalskills.com/.

25/02/2021

Facebook Advertising will be BADLY affected when Apple iOS 14.5 is rolled out. If you don't do these actions now, all your FB ads will be paused and it will no longer run anymore!

In this video, I'm going to show you what are the 4 things you need to do for your Facebook ads configuration to prepare for Apple iOS 14.5 rollout.

You'll learn why it is important to do those things now, not later, and I'll guide you through it step-by-step.

I’ll share with you what is this iOS 14.5 App Tracking Transparency (ATT) framework and how it will affect Facebook targeting and reporting capability for its ad system.

You will see how Facebook reacted to the news and the "REAL" reason why Apple is rolling out the iOS14 this year.

We’ll go into details and examine what aspect of FB advertising will be affected by iOS14.5.

You’ll hear about what is:

- Aggregated Event Measurement (AEM)
- The limit of 8 conversion events
- Removal of certain attribution windows
- Removal of Delivery and Action breakdowns
- The negative effect on the Facebook Customs Audience list

I’ll then walk you through how you can make use of Facebook pixel, domain verification, Facebook dynamic UTM parameter and how to set up AEM.

If you're looking to get more actionable digital marketing videos like this one, make sure to visit my digital marketing website at https://www.sgdigitalskills.com.

23/11/2020

If you want to learn about digital marketing, this is the video for you.

In this video, I'll share with you what is digital marketing and what digital skills you will need in order to kick start your career as a digital marketer.

Want to learn marketing tricks?

Visit www.sgdigitalskills.com for more step-by-step tutorials.

04/07/2020

You can't trust everything online. As a myself, I know this in fact is very common.

This was nominated for a Webby Award in Reality and Weird. Vote for us here! https://vote.webbyawards.com/PublicVoting #/2019/video/general-video/reality http...

05/08/2019

Want to spy what Facebook Ads your competitors are running?

Well, it's easy. I'm going to show you a FREE and INSTANT way to do that.

This video will show you how to see all the Facebook ads that are running on any FB page (Easily).

You will learn about "Info and Ads" as well as "Page Transparency" on Facebook.

"If you know the enemy and know yourself, you need not fear the result of a hundred battles"

Be prepared to win the competition with this trick!

Last up, we have a bonus tip:

How To View Competitor's Facebook Targeting Setting

This tip will make use of Facebook's "Why am I seeing this" native function.

If you're looking to get more actionable digital marketing videos like this one, make sure to follow me now.