Angelens Consultancy

Angelens Consultancy comms planning, copy, images, full works The Message is core to what public comms is about. It represents you and your organisation. The Message is you.

ANGELS ARE MESSENGERS

In public communication, we often think in terms of placement, influence, mind-share, virality... and too often, ignore the Message. It is footprints in the minds of your audience that can never be erased. It is vital that we pay attention to putting ourselves in our Message, rather than putting messages around ourselves. But the Message also needs to be relevant to the audi

ence it is intended for. Without establishing understanding, there is no point in establishing a connection. ANGELS TELL THE TRUTH

Spin is dead. This is an age of honesty, and respect for those who can level with them. Truth in messaging requires us to take a good hard look at ourselves, recognise where we can do better, and be willing to admit likewise to the people we want respect from. Truth is the foundation of trust, without which it is futile to communicate. ANGELS ALWAYS APPEAR AT THE RIGHT TIME AND PLACE

Public comms is all about planning. It is not enough just to have a schedule of when your ad, announcement or post goes out. It is more important that you have an idea of what happens after the announcement, the real work that you can put in to back up your message, such that you can gain the respect and credibility that you deserve. Planning allows you to cascade your Message into every aspect of your public face. You become your Message in everything you do. In so doing, you establish the truth, and build on your trust. Because what is at stake is not just reputation. What is at stake is the trust that you need to build with your audience, or lose them forever.

What NOT to do at a press conference:1) Get the question wrong2) Not answer the question3) Take umbrage at someone doing...
07/05/2021

What NOT to do at a press conference:
1) Get the question wrong
2) Not answer the question
3) Take umbrage at someone doing their job
4) Raise your voice
5) Point fingers, literally
6) Proclaiming that you are not gentlemanly (good grief, why?)
7) Insist on organisational integrity - you don't really need to, just show it. If you have to take someone down just to insist it, well...

Singapore Press Holdings chief executive officer Ng Yat Chung took offence to a reporter's question about SPH's goal of "editorial integrity" at a news conference on 6 May to announce plans to spin off the conglomerate's ailing media business.

In the viral age of social media, it is worth thinking if your brand is really worth just $10,000 in contest prize money...
23/05/2020

In the viral age of social media, it is worth thinking if your brand is really worth just $10,000 in contest prize money.

Muhammad Shalehan did not win the contest but went as far as to contact Spandau Ballet’s Tony Hadley to try and prove his point.

"Communications was integral to effective national responses to the pandemic, said David Brain, a former regional boss o...
08/05/2020

"Communications was integral to effective national responses to the pandemic, said David Brain, a former regional boss of PR giant Edelman and co-founder of the survey company Stickybeak.

“Having the right policy is a great first step of course, but if you cannot carry the country and get understanding and compliance it just won’t work,” he said."

A global survey of the public relations industry puts the Ardern government top of the pile. As New Zealand records its second consecutive day of zero new cases of Covid-19, moving cautiously closer towards the goal of “elimination”, the government has received another international plaudit for ...

"The Mayfields’ research-based model highlights “direction-giving”, “meaning-making” and “empathy” as the three key thin...
11/04/2020

"The Mayfields’ research-based model highlights “direction-giving”, “meaning-making” and “empathy” as the three key things leaders must address to motivate followers to give their best.

Being a public motivator is essential for leaders – but it’s often done poorly. The Mayfields’ research shows direction-giving is typically over-used, while the other two elements are under-used.

Ardern’s response to COVID-19 uses all three approaches. In directing New Zealanders to “stay home to save lives”, she simultaneously offers meaning and purpose to what we are being asked to do."

As someone who researches and teaches leadership, I’d argue New Zealand Prime Minister Jacinda Ardern is giving most Western politicians a masterclass in crisis leadership.

Just 2 take-homes - clarity and compassion."It's a mark of highly skilled communication to be able to find clarity in ov...
03/04/2020

Just 2 take-homes - clarity and compassion.

"It's a mark of highly skilled communication to be able to find clarity in overwhelming and complicated situations. And ultimately it's the ability to do that which maintains public calm, because everyone's freaking out and can't process anything except the clearest of messages.

But perhaps what's made her most invaluable is how she conveys equal parts clarity and compassion. She openly acknowledges that people are afraid and that this is normal (instead of doing a Trump and attacking reporters who state this). And by embracing the difficulty we're all feeling, she connects with the public and gets our support. And we're listening. We're not partying on Bondi beach, we're (mostly) hunkering down at home."

OPINION: While Trump, Johnson and Morrison lose their heads over coronavirus, Jacinda Ardern is staying calm.

Clarity, clarity, clarity. It's a communication issue as much as a healthcare problem.
19/03/2020

Clarity, clarity, clarity. It's a communication issue as much as a healthcare problem.

The Prime Minister who emerged into the courtyard at Parliament House on Wednesday seemed a very different figure to the one who delivered the folksy address to the nation, Laura Tingle says.

A PR scenario where, quite likely, officialdom superseded good sense. While the minister had demonstrated empathy, the s...
12/03/2020

A PR scenario where, quite likely, officialdom superseded good sense. While the minister had demonstrated empathy, the school has a greater urgency to express care and concern towards the victim. The public response is clearly lacking in this aspect and appears to be driven by a desire to maintain a neutral tone, pending investigation. Put a CAP on it, please!

The school will follow through with the appropriate disciplinary actions for the students involved.

There will always be issues in a comms effort. But flagging the key issue as one where the reader 'misunderstood' you is...
13/02/2020

There will always be issues in a comms effort. But flagging the key issue as one where the reader 'misunderstood' you is NOT professional public comms. The message is always in your hands, so you have to decide on how best to use it to reach out to your audience. A miscommunication is always about how you can make your messaging better, not how your audience can understand you better. This is the responsiblity of the profession.

SINGAPORE — Despite the Government’s efforts to communicate with the public through mass and social media on the evolving novel coronavirus outbreak in Singapore, there is still “misunderstanding” and “a lack of clarity” on what it means when the risk assessment alert level was raised la...

There comes a time when no amount of PR would be able to save you, if you got the fundamentals of engagement wrong.
18/09/2019

There comes a time when no amount of PR would be able to save you, if you got the fundamentals of engagement wrong.

Eight companies turned down opportunity because it would harm their reputations

Bad move by the party bringing on the suit. Staff leaving are seldom happy and some disgruntlement would be expected. Th...
13/01/2019

Bad move by the party bringing on the suit. Staff leaving are seldom happy and some disgruntlement would be expected. The best public comms response would be to stick to your guns and at most call for an internal review. Reaching for the law books only suggests a leaking tap that needs fixing, not to mention an inept plumber. A comms issue need never turn into a legal issue, if done right.

This is why the article has disappeared.

In the CAP model for crisis communication, such statements fall under P - giving perspectice to the issue. Such statemen...
24/07/2018

In the CAP model for crisis communication, such statements fall under P - giving perspectice to the issue. Such statements are fundamentally not wrong, but to have a whole article dedicated to it is inappropriate. The crisis is not yet over - medical records of 1.5m citizens are still floating out there, the culprit has not been identified, and the full extent of the damage is only starting to emerge in news analysis. Pushing out too earnestly on justifying the laspe risks portraying a goverment that wants to relegate issues that matter to citizens (identity theft, tax fraud, etc.) to the background with a statistical perspective. Not sensible at all.

It is a matter of time before Singapore sees a major cyberattack, and the onus is on the Government to make sure the networks are resilient and ...

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