Firefish Branding

26/01/2025

As we wrapped up this project right before Chinese New Year, we couldn’t be prouder of what our team has accomplished.🤩

27/10/2024

Big thanks to SME Centre @ SMF for organising and inviting Firefish to such an impactful event! We’re grateful for the opportunity to connect, learn, and share insights with industry peers. Looking forward to more collaborative initiatives ahead!

27/10/2024

Congrats to

27/10/2024

28/07/2023

At Bensa Academy, philosophy takes precedence over profit. Believing in accessible education for all, they exclusively operate in HDB neighbourhoods, offering affordable tuition for lower middle-income families.

The Bensa Academy logo embodies its holistic approach to education. On the one hand, the initials ‘b’ and ‘a’ form the infinity symbol, capturing each individual’s infinite potential. On the other, instilled within the symbol are the letters ‘b’, ‘m’ and ‘s’ representing Bensa’s focus in developing the mind, body and soul.

Check out our Bensa Academy case study to learn more about the project!

https://firefish.com/case-studies/bensa-academy-case-study/

07/07/2023

In a saturated marketplace where countless brands vie for attention, it's no longer enough to simply exist. To thrive and succeed, your brand must rise above the noise, capturing the hearts and minds of your target audience.

Learn how to make your brand stand out!

https://firefish.com/contact/

16/06/2023

Employee surveys play a crucial role as guidelines and indicators, allowing organisations to uncover insights, and identify issues, and areas for improvement at both the organisational and team levels.

In measuring employee engagement, we have crafted a set of questions inspired by Gallup Q12, a well-established industry measurement tool. These statements are thoughtfully designed to address the specific needs of Lih Ming Construction. Each statement represents a key factor contributing to employee engagement.

Through the survey results and analysis, we provided Lih Ming with valuable insights that enabled them to enhance employee satisfaction, boost internal engagement, and drive overall organisational performance.

Interested in improving your company’s employee engagement? Let’s chat!

https://firefish.com/contact/

02/06/2023

Congratulations to Total Cleanz on their successful rebranding! It’s been an absolute delight to work alongside them through this transformative journey. Wishing Total Cleanz continued success, and we’re excited to witness their continued growth and impact in the cleaning industry! 🎉👏

📣 Home Cleanz has rebranded after 1️⃣9️⃣ years in the business! We have changed our name to Total Cleanz Pte Ltd ☺️

The change allows our company to redevelop with the goal of improving the business, increasing relevance and value to the services we provide.

We look forward to the next chapter in our relationship with you ♥️

19/05/2023

In 2018, Cosmo Automobiles, led by Eugene, approached us with the goal of winning the prestigious Singapore Prestige Brand Award by ASME and Lianhe Zaobao. We embarked on a journey together to achieve this. Our first step was conducting a thorough brand audit with Cosmo's sales and backoffice teams to truly understand their essence. We then refined Cosmo's brand positioning to "Making Your Dreams Come True," leveraging the Cosmo name to establish a strong presence. The journey was successful, as they won the Singapore Prestige Brand Award and experienced significant business growth. Today, they have relocated from Turf City car mart to a dedicated space in Jalan Pemimpin, all while maintaining their iconic black and white cosmos branding.

Check out our Cosmo Automobiles case study to learn more about the project!

​​https://firefish.com/case-studies/cosmo-automobile-case-study/

12/05/2023

For over 50 decades, Chip Guan Heng has been a trustworthy supplier to Singapore’s ice cream street hawkers, who moved around Singapore to sell affordable ice cream in the iconic ice cream carts. Patronising an ice cream cart on a hot day and buying a rainbow bread ice cream sandwich or ice potong is a sweet and nostalgic experience to many Singaporeans.

Faced with a diminishing Traditional Ice Cream eating culture, we helped the family business to not only preserve the brand’s legacy, but to make it flourish once more. We refreshed Chip Guan Heng’s brand identity while highlighting its history and core essence, so that it can continue passing on the joys of Singapore Traditional Ice Cream for generations to come.

Check out our Chip Guan Heng case study to learn more about the project!
https://firefish.com/case-studies/chip-guan-heng-case-study/

05/05/2023

Did you know?

A SWOT analysis is essential in rebranding since it allows firms to make informed decisions about their brand's direction by examining the current brand's strengths, weaknesses, opportunities, and threats. It helps in the identification of areas for improvement, the development of a unique value proposition, and the identification of potential barriers in the rebranding process. Therefore, it is an essential step to help your business design a new brand that corresponds with your aims and resonates with your target audience.

Don't miss out on this crucial step! Contact us today to discover more about our branding services.

https://firefish.com/contact/

28/04/2023

There is no better way to understand a client than to walk a mile in their shoes.

In our case working with San Yu Adventist School (SYAS), we literally went to school! We sat in the classes, we ate at the canteen, we spoke to the janitor, we walked the school grounds… We wanted to know what it feels like to be a teacher, student and school administration staff. We even went to the chapel.

Throughout the day, we found golden nuggets of insight that might’ve otherwise been missed. These helped us shape our ideas and present them with clear conviction, knowing in our gut that we’ve come to truly understand SYAS.

https://firefish.com/case-studies/san-yu-adventist-school-case-study/