07/10/2026
A press release doesn’t stop working when it is published.
What is a press release?
In research communication, a press release turns a peer-reviewed study into a clear, newsworthy story that journalists, industry audiences and the wider public can quickly understand — and potentially share further.
One research story from National Yang Ming Chiao Tung University (NYCU) shows how visibility can continue to build over time.
After publication, the story moved through different networks — from early media pickup to social sharing, international reuse, domestic coverage and industry-related news alerts. Collaboration with TSMC created another route for the research to reach technology and industry audiences.
Research visibility is not one moment or one metric. A well-framed research story can keep travelling across platforms, countries, languages and communities — sometimes days or weeks after the original release.
Still have questions about press releases, research visibility, or media outreach? Contact us — we’d be happy to discuss how your research stories can travel further.
🔗 Read the case study: https://iesresearch.solutions/how-one-press-release-kept-traveling-after-publication/
This case shows that the effect of a press release does not end with the original platform posting. Early pickup can show how quickly a story enters the news cycle, while later articles, social sharing, translated coverage, domestic reuse and partner-related alerts may reveal additional layers of re...