22/11/2023
Chroma Living celebrates design, craftsmanship, and versatility. Drawing from a spectrum of artistic disciplines and a diverse collection of products with emerging and established artisans, we positioned the brand to encourage its customers to be creative and to express themselves through their living space.
To express the brand’s approach, we designed an expandable logo and typographical language framework which can appear on assorted imagery or coloured backgrounds.
Since the brand lift, Chroma Living has seen 100% sales increment, 80% more customers, 96% more followers and have even expanded operations to Malaysia!
