Next Level

21/11/2013

Man leaves best voicemail ever, after witnessing a car accident

When this guy calls his boss to tell him he's running a little late, he witnesses a car accident and begins the best play-by-play commentary you'll ever hear.

17/10/2013

Interesting article how real time social media are transforming marketing and public relations: http://www.huffingtonpost.com/jeremy-harris-lipschultz/realtime-social-media-cre_b_4102446.html

Real-time social media are transforming marketing and public relations. I recently visited two firms in Chicago that are responding to the need for speed within the flow of online conversation.

23/09/2013

http://m.digitaltrends.com/social-media/want-to-know-what-data-facebook-has-on-you-a-primer-on-what-you-get-and-how-to-get-it/ #!

Want to know exactly what Facebook knows about you? Here's everything you need to know about your data, as well as how to request and download it.

26/08/2013

Could Someone’s Ass Use A Little Fire Under It?

Okay kids, by now there are well over 1.11 billion people on Facebook and a shocking number of them log in every single day.

This is an incredibly powerful communication medium, not a "nice-to-have if there is any budget left over".

So how is Social Media still an ‘elective’ marketing activity for some brands?

“We simply don’t have the bandwidth or headcount to update our page.” – Former VP Marketing, Find Us In The Yellow Pages, Inc.

The cold hard truth:

If you want to further your brand or business in today’s hyper-competitive economy, you must get with the program. If you’re already convinced, but are still getting push back from the big guys wearing suits in the corner offices, don’t get frustrated.

Prove to them their target customer is willing and waiting to have a conversation.

There’s still time to light a real fire under their backside and get your social brand in gear.

But to make sure the party poopers don't blow out your social sparks, keep the social flame hot or your momentum (and your shot at creating real social impact) will surely flicker out.

Don't be afraid to stop by and check out some engaging apps for your page and add a little gasoline to the fire.

19/08/2013

Most Facebook users are mobile:

http://www.socialmediaexaminer.com/facebook-reveals-most-users-are-mobile-this-week-in-social-media/

Social media news and new developments making social media marketing easier. (Facebook mobile user statistics, Yelp on mobile, Google+ SoundCloud.)

15/08/2013

How Strong Is Your Current Cover Photo?

Ever since Facebook rolled out Timeline for brand pages, a brand’s cover photo is the first thing a page visitor sees, reads, and connects with emotionally.

The cover photo represents your shot at making a powerful visual statement and bring a compelling aspect of your brand’s story to life (But just because you’re telling a story, don't fall into the trap of telling a tortoise-like “Once Upon A Time” type tale).

Just like a good short story, your cover photo should be 1) simple; 2) easy to follow along; 3) memorable; and 4) leaving the audience wanting more.

So take full advantage of the 851w x 315h canvas to draw in your current and prospective fans. Take a peek around to see how a few of the most forward-thinking brands on the planet are leveraging this sexy real estate to make a favorable impression.

Set your imagination free. What products, services, or brand imagery could you feature? What could you do to entertain, show offer your personality, celebrate an occasion, or show support for a cause? The key is to find out what look, tone, and feel resonates with your page visitors; and then deliver the goods.

Reminder, brand cover photos cannot include:

1) Price or purchase information (such as 40% off or Download it at our website);
2) Contact information such as your URL, email, offline address, or phone number;
3) Reference or navigational arrows to Like or Share your page or content;
4) Calls to Action such as “Get it Now” or “Tell Your Friends”.

06/08/2013

Posting to Facebook - photos are KING!

06/08/2013

How to measure Facebook Marketing Success:

https://www.jonloomer.com/2013/03/28/how-to-measure-facebook-marketing-success-vlog-13/

How should you measure Facebook marketing success? I break it down in this week's video blog. Also tune in for a special deal!

06/08/2013

http://www.ducttapemarketing.com/blog/2013/05/23/successful-on-facebook/

Most Facebook data can be misleading or gamed to your disadvantage, but it’s very hard to trick individual post metrics.

06/08/2013

Infographic: Achieving success with the "new" Facebook

05/08/2013

http://www.wordstream.com/blog/ws/2013/04/15/facebook-marketing

Learn seven ways to market your business on Facebook, from classic Marketplace ads to sponsored stories to contests to Open Graph marketing techniques.

01/05/2013

http://allfacebook.com/kevin-mullett-facebook-mistakes_b107524

Odds are you've liked a page on Facebook only to regret it a few hours or a few days later. Maybe it keeps posting about itself, or there's no relevant material out there. Don't be that page. Kevin Mullett, a social media and search-engine-optimization expert and the director of product development…