18/07/2019
According to Harvard Business School, increasing your customer retention rate by only 5% can increase your profits from anywhere between 25% to 95%, depending on your industry.
What does it mean for hospitality marketing? Customer retention in this case goes beyond providing exceptional service and building loyalty programs. If you are not remarketing to your previous customers, then you are not going to be capturing them back.
Read the article below for a Remarketing 101 in digital marketing:
Remarketing is the act of reconnecting with past customers to bring them back to do business with you again. Learn how to remarket through retargeting