But go ahead and pronounce it any way you'd like :)
Interior Design shouldn't just be about how great your toilet looks, it should be about how long you spend in there (and what you do while you're in there) - IDISID designs to appeal to your id. The id, as defined by Freud, is the human unconscious that strives to "bring about the satisfaction of the instinctual needs subject to the observance
of the pleasure principle." Psychological mumbo-jumbo aside, IDISID differs itself from other ID firms by truly tailoring your home to you - No, it's not a sales pitch, it's a design philosophy we live by. Do you brush your teeth in the shower? Hate having to crawl out of your bed after your night reading just to turn off the lights and set the air-condition? Tripping over your 7.1 stereo's wires? That sunlit window blocking out everything on your monitor? IDISID takes your habits and lifestyle into consideration, tailoring your home and work-space to fit you like a glove; employing human ergonomics, living science and simply getting to know you. All our designs abide by three principles of Time Saving, True Customisation and Potential Returns.