EverEdge

04/06/2023

Becoming insolvent can feel like you’ve failed and it’s never nice to fail. But if it’s done right, insolvency, liquidation and receivership can be the start of something new.

Addressed In Senior Manager Iam Lims latest article, discover how insolvency, liquidation, and receivership can pave the way for new beginnings and the resurrection of hidden intangible assets.

By Ian Lim Becoming insolvent can feel like you’ve failed and it’s never nice to fail. But if it’s done right, insolvency, liquidation and receivership can be the start of something new. Companies engage with EverEdge for a variety of excellent reasons: to help with valuations, provide models ...

29/05/2023

Introducing our latest analysis of the M&A Information Security sector trends in the first quarter of 2023, covering Australia, New Zealand, and the United States over the past year.

Uncover valuable insights into the current state of the M&A Information Security landscape, unveiling a notable 32% decline in deal volumes in the US and a significant decrease in venture capital investments within the ANZ information security industry.

This quarterly report summarises the M&A (“mergers and acquisition”) trends in the Information Security sector across Australia, New Zealand and the US for the 12 months between Q1-2022 to Q1-2023. Click here to view the report: Q1 2023 Information Security M&A Update

24/05/2023

British TV host Jeremy Clarkson doesn’t have supermodel looks, but the value of his personal brand certainly puts him in the same stratosphere as those who strut the Victoria’s Secret catwalk.

EverEdge Senior Strategist Caitlin Burnett proves that brand development can have an outweighed return on investment if a company can apply the correct strategy, actively accrue the reputational value and leverage it accordingly in her recent article: https://www.everedgeglobal.com/how-brand-turned-jeremy-clarkson-into-a-supermodel/

By Caitlin Burnett British TV host Jeremy Clarkson doesn’t have supermodel looks, but the value of his personal brand certainly puts him in the same stratosphere as those who strut the Victoria’s Secret catwalk. Having a strong personal brand is a lot like being a beautiful supermodel. If you’...

15/05/2023

Imagine a digital twin of your city that looks like a SimCity game...

That's what Wellington, NZ, has created to experiment with policies and changes to minimise disruptions in the physical world.

Hamilton, NZ, is also using data to solve siloing problems across councils and improving efficiency while lowering costs for residents.

EverEdge Global Director Dean Prebble and Jourdan Templeton at Aware Group see that the potential of city data is limitless, and cities worldwide are taking notice.

Check out their recent article detailing more below: https://www.everedgeglobal.com/simcity-how-cities-can-leverage-their-intangible-assets/

By Dean Prebble and Jourdan Templeton Anyone who played the classic computer game SimCity will have a bit of an insight into the juggle of maintaining a modern city. It’s not an easy job. The popular game, released in 1989, had a simple concept. A player starts with a few…

30/04/2023

We are excited to announce our latest M&A Food and Beverage report, which provides valuable insights into the current state of the industry in the United States, Australia, and New Zealand.

The report reveals that middle-market M&A activity has subdued in Q1 2023 as both buyers and sellers choose caution over courage due to economic uncertainty, elevated inflation, and rising interest rates.

However, we expect acquisitions of quality companies to pick up in the second half of 2023, matching or exceeding the cadence of pre-Covid years as many Baby Boomers prepare to retire and sell their assets.

Check out our M&A report now to gain valuable insights:: https://lnkd.in/gbDVPJM3

This quarterly report summarises the M&A (“mergers and acquisition”) trends in the Food & Beverage sector across Australia, New Zealand and the US for the 12 months between Q1-2022 to Q1-2023. Click here to view the report: Q1 2023 Food and Beverage M&A Update

25/04/2023

In collaboration with Callaghan Innovation , join us for a 90-minute masterclass tomorrow and discover how to defend your market position and maximise your margins.

Our speaker Paul Adams, CEO of EverEdge Global, will share actionable insights, real-life case studies, and practical guidance to help you identify, safeguard, and value your intangible assets.

Don't miss this opportunity to unlock the true potential of your business. Register now!

Date & Time: April 27, 10:00am - 11:30am NDST
Registration Link: https://us02web.zoom.us/webinar/register/4616805545936/WN_BGnjlpmLT-64dooDTqusRA #/registration

Many companies struggle to identify which ideas are worth investing in and protecting, resulting in costly setbacks and missed chances. In times of economic uncertainty, it is even more important to understand how to sort the winners from the losers in order to build and protect your market share, w...

19/04/2023

Have you ever considered the implications of sharing sensitive information with Google or ChatGPT?

These tools are not as private as we may believe, and can often lead to costly mistakes for companies.

In a recent case, three IT staff at Samsung entered confidential information into ChatGPT, leading to the potential exposure of trade secrets to OpenAI, the parent company of ChatGPT. While ChatGPT does warn users not to share sensitive information, it is essential for companies to prioritise privacy and security hygiene training for employees.

This includes recognising the importance of intangible assets, like data and confidential information, and implementing robust procedures and strategies to mitigate the risk of leakage.

You can read more on this topic written by Senior Strategist Caitlin Burnett in The Business Times

DOES it ever feel like you’re “talking” to Google or ChatGPT? Read more at The Business Times.

18/04/2023

Howard Schultz, founder of Starbucks, learned a valuable lesson in 2008 when he was forced to close 600 stores.

In pursuit of growth, Starbucks had expanded too quickly, becoming too "mass market" and losing some of the qualities that made it special. Schultz admitted that "stores no longer had the soul of the past and reflected a chain of stores versus the warm feeling of a neighbourhood store".

While it had to find a balance between being a niche third location and a fast-food store, the company had to focus on key components of the brand, such as an unwavering focus on customer needs, personalised customer experiences, a commitment to social responsibility, and an instantly recognisable logo and colour scheme.

These values allowed Starbucks to find the right balance and continue to grow as a valuable brand.

For more information on how Starbucks' brand strategy worked, read the full article here: https://lnkd.in/gkwjiZ2s

By Previn Sudhir In 2008, Starbucks founder Howard Schultz realised he had made a painful mistake and needed to close 600 stores, with possibly more shutting down over the next year. His error was common enough among businesses. After achieving a clear mandate for growth, the company expanded too qu...

05/04/2023

Looking for ways to turn your innovative idea into a successful business? It's not just about having a great idea. It's also essential to have a clear path for commercialisation.

In the latest article published by Association of Small & Medium Enterprises - ASME, EverEdge Head of Strategy Richard Barnett and Senior Consultant/ General Counsel Ben Lenihan breakdown the fundamental steps in an intangible asset strategy that allows innovative ideas to have a better chance of turning into a successful business.

Read more here: http://ow.ly/pMwY50NBHZk

20/03/2023

The current uncertainty in the global economy has placed company financial reporting under greater scrutiny, making it even more important for the potential and value of intangible assets within a company to be identified and understood.

To speak on the matter, CEO Paul Adams will be at presenting at the Singapore Institute of Directors event on April 14th at the PARKROYAL COLLECTION Marina Bay, Singapore where he will be sharing insights, case studies and practical advise on:

◾ Identifying and unlocking value in intangible assets.
◾ Mitigating intangible asset risk.
◾ Governance considerations relating to intangible assets.
◾ Leveraging intangible assets to drive higher valuations.
◾ Articulating and defending intangible asset value to investors or stakeholders.
◾ How ESG initiatives can impact company value.

Registrations for the event are open now so don't miss your chance to book your seat!

Register before April 12th 2023 here:

Programme 8.30am : Registration and Breakfast Networking 9.00am : Welcome and Introduction 9.05am : Presentation | Case Study by Paul Adams, CEO, EverEdge Global 10.30am : Question and Answer 11.00am: End of programme CPD Hours : 2

20/03/2023

How often in life do we miss what’s right under our nose? A person, a resource or an opportunity that could change everything?

Enter Qantas Airways. In the late 2000s, the national airline of Australia was teetering on the brink of bankruptcy. Costs were high, and the profit margin on flying was only around 4%. They needed an influx of new revenue, and so they made a bet.

They – an airline company – were going to try to make money without having to fly at all.

How?

Check out below.

06/03/2023

As the great Yogi Berra once said, it's tough to make predictions, especially about the future. But the beauty of seeing things through an intangible asset lens is that it helps a person notice what others may be missing.

https://www.everedgeglobal.com/after-chatgpt-what-is-the-value-of-a-cyborg/

By Brett Kensett-Smith Everyone seems sure that ChatGPT and other artificial intelligence (AI) systems will either destroy millions of jobs or create just as many. Most seem to be on the side of fear. The best thing about any dichotomy like this is that it creates left and right-hand boundaries…