22/07/2025
In his June 25, 2025 remarks at the 'Summer Davos' WEF Dialogue, Singapore Prime Minister Lawrence Wong delivered a powerful message on the future of global trade, and ASEAN markets in particular: โ...๐ฏ๐ฐ ๐ด๐ช๐ฏ๐จ๐ญ๐ฆ ๐ค๐ฐ๐ถ๐ฏ๐ต๐ณ๐บ ๐ช๐ฏ ๐๐๐๐๐ ๐ฎ๐ข๐บ ๐ฉ๐ข๐ท๐ฆ ๐ต๐ฉ๐ฆ ๐ด๐ข๐ฎ๐ฆ ๐ด๐ช๐ป๐ฆ ๐ข๐ฏ๐ฅ ๐ด๐ค๐ข๐ญ๐ฆ, ๐ฃ๐ถ๐ต ๐ธ๐ฉ๐ฆ๐ฏ ๐บ๐ฐ๐ถ ๐ข๐ฅ๐ฅ ๐๐๐๐๐ ๐ถ๐ฑ ๐ข๐ญ๐ต๐ฐ๐จ๐ฆ๐ต๐ฉ๐ฆ๐ณ, ๐ค๐ฐ๐ญ๐ญ๐ฆ๐ค๐ต๐ช๐ท๐ฆ๐ญ๐บ, ๐ธ๐ฆ ๐ข๐ณ๐ฆ ๐ฏ๐ฐ๐ต ๐ด๐ฎ๐ข๐ญ๐ญ... ๐๐ฆ ๐ข๐ณ๐ฆ 700 ๐ฎ๐ช๐ญ๐ญ๐ช๐ฐ๐ฏ ๐ฑ๐ฆ๐ฐ๐ฑ๐ญ๐ฆ, ๐ข ๐ด๐ช๐ป๐ข๐ฃ๐ญ๐ฆ ๐ฆ๐ค๐ฐ๐ฏ๐ฐ๐ฎ๐บ, ๐ข๐ฏ๐ฅ ๐๐๐๐๐ ๐ฉ๐ข๐ด ๐ต๐ฉ๐ฆ ๐ข๐ฃ๐ช๐ญ๐ช๐ต๐บ ๐ต๐ฐ ๐ด๐ฉ๐ข๐ฑ๐ฆ ๐ช๐ต๐ด ๐ฐ๐ธ๐ฏ ๐ฅ๐ฆ๐ด๐ต๐ช๐ฏ๐บ, ๐ต๐ฐ ๐ด๐ฉ๐ข๐ฑ๐ฆ ๐ช๐ต๐ด ๐ฐ๐ธ๐ฏ ๐ง๐ถ๐ต๐ถ๐ณ๐ฆ.โ
I find it surprising that some direct selling companies I have worked with still view ASEAN as small, underdeveloped countries that donโt merit focused investment. The reality is that ASEAN includes some of the fastest growing markets for direct selling in the world and represents a huge opportunity for visionary companies. Even in our current global environment of trade wars and protectionism, ASEAN countries have taken a more pragmatic and stable approach, avoiding high retaliatory tariffs and other trade barriers, making them some of the most strategically sound markets in the world.