26/10/2023
๐ง๐ต๐ฒ ๐ถ๐บ๐ฝ๐ผ๐ฟ๐๐ฎ๐ป๐ฐ๐ฒ ๐ผ๐ณ ๐ต๐ผ๐ป๐ฒ๐๐๐ ๐ถ๐ป ๐ฝ๐๐ฏ๐น๐ถ๐ฐ ๐ฟ๐ฒ๐น๐ฎ๐๐ถ๐ผ๐ป๐
Halfway through reading ' memoir, , it reminded me so much of the importance of public relations.
In hindsight, how her record and management companies tried to market her was a PR disaster, and definitely not the truth. It affected how the media saw her, and how she saw herself. It destroyed her life.
Prior to being my own boss of this boutique integrated communications firm, I was a marketing communications professional for seven years (two years in corporate communications prior). Throughout the journey, coupled with my religious background, I always felt conflicted having to write and market things I don't necessarily resonate with--I was just doing my job, you may think.
I would often question myself, "Am I lying if I'm writing something that may not reflect the entire truth?" Even though it may be harmless, descriptive words on food, like ๐ด๐ค๐ณ๐ถ๐ฎ๐ฑ๐ต๐ช๐ฐ๐ถ๐ด, ๐ฅ๐ฆ๐ญ๐ฆ๐ค๐ต๐ข๐ฃ๐ญ๐ฆ or ๐ฅ๐ฆ๐ญ๐ช๐ด๐ฉ, I felt I had told a lie.
Working for myself is definitely a lot easier because I get to choose products and services I believe it, and market them because I believe every single word I write in my press releases. Not everyone is that fortunate, and I am glad I have the opportunity to do this.
I stand by the .
- Cheryl โค๏ธ
