APRW APRW is also an award-winning agency, clinching the title of “Agency of the Year” for Marketing Magazine’s regional PR Awards 2019.

APRW (formerly known as Asia PR Werkz) - | Integrated Communications Agency | Brand Consultancy | Cross Channel Marketing | Public Relations | Digital and Social Media Marketing | Since 1996, the firm has grown exponentially and built a strong portfolio of clients across diverse areas like government, public affairs, consumer goods and services, education, hospitality, travel and tourism, startups

, charities and non-profit, among many others. The agency is uniquely led by a team of owners-directors who combine keen business acumen with a wealth of experience to design and deliver bespoke communications solutions and successful marketing campaigns for its clients across Asia Pacific. APRW is a member of global communications platform, IPREX, acting as the sole representative for the network in Southeast Asia. The firm opened its first overseas office in Indonesia in 2020. Visit APRW at https://www.aprw.asia/.

Magali Jeulin of TDUB Kommunikationsberatung, Germany is now in Singapore 🇸🇬 for a six-week placement with APRW As part ...
28/08/2026

Magali Jeulin of TDUB Kommunikationsberatung, Germany is now in Singapore 🇸🇬 for a six-week placement with APRW

As part of her dual-study programme, Magali sought experience outside her home agency and found an exciting opportunity to learn from a new market, culture and communications environment.

What began with Magali exploring the IPREX Global Communication became a cross-continental collaboration made possible by the commitment of the APRW team, alongside Karsten Hoppe, TDUB and the colleagues who helped bring the idea to life.

During her time at APRW, Magali will gain first-hand perspective on PR in Asia, build new professional connections and develop insights she can carry forward in her career. The exchange also gives both agencies an opportunity to share approaches, deepen their understanding of each other’s markets and strengthen their relationship across regions.

This is IPREX network culture in action: independent agencies working together to create opportunities for people, learning and collaboration beyond borders.

APRW and TDUB are proud members of IPREX Global Communication

We look forward to following Magali’s journey and hearing the insights she brings back to Hamburg, Germany 🇩🇪

Read Magali’s introductory blog post: https://lnkd.in/gtV7-FiM

09/08/2026

🎶 Some people celebrate National Day with fireworks. We celebrate it with songs we’ve been belting out since primary school. 🇸🇬😂
 
We asked our colleagues in APRW one simple question: “What’s your favourite National Day song?” 
 
🎤 Press play and see if your favourite made the list!
 
👇 Tell us in the comments:
Which National Day song will always have your heart?

A few weeks ago, we opened our doors to welcome back our APRW Alumni - and what an evening it was! 💛The evening was fill...
22/07/2026

A few weeks ago, we opened our doors to welcome back our APRW Alumni - and what an evening it was! 💛

The evening was filled with laughter, plenty of “remember when...” moments, and conversations that picked up as though no time had passed. Most of all, it was incredibly heartening to hear so many alumni speak so warmly about their time at APRW.

To everyone who came by, thank you for being part of our first thirty years, and for making this celebration one we’ll remember for a long time.

Here’s to old memories, new conversations, and friendships that stand the test of time. 🥂✨

15/06/2026

🚦 Roads are for EVERYONE — let’s keep them safe together! 🙌

Yesterday, we made history with the Migrant Workers Centre’s inaugural Road Safety Carnival (14 June) — and what an incredible day it was! 🎉

From hands-on activities to interactive booths, our migrant worker community came together to learn, engage, and champion road safety for themselves AND for everyone around them. 💪

Because at the end of the day — whether you’re walking, cycling, or driving — we ALL share the road. Let’s look out for one another. ❤️

✅ Know the rules. Follow the rules.
✅ Respect every road user.
✅ Spread the word — safety saves lives.

Tag a friend or colleague who needs to see this. 👇 And share this with your community — because the more we know, the safer we ALL are. 🌟

❤️

10/06/2026

Another reflection from the recently organised Annual General Conference of hosted in Singapore in May 2026!

It was an honour to have , Editor in Chief, and Zakir Hussain, Associate Editor, join us to share their knowledge and experience on the dynamic media landscape in Southeast Asia ✨

08/06/2026

It was great to have our global partners (more fondly called siblings by us 😛) visiting Singapore for Annual General Conference in May 2026! ✨

It was few days of good energy, lots of learning and sharing and an awesome way to experience everything unique to us!

05/06/2026

Annual General Conference, Singapore, May 13-15 2026

Reception hosted at our office to welcome our global partners to this sunny island state from far and wide! ✨

We snacked over traditional curry puff, Tiger Beer and ended it with a dinner hosted at .sg

A memorable way to kickstart .asia 30-year anniversary 🤩

Last week was special! ✨We had many of our global partners from , leading global communications network, flying into Sin...
19/05/2026

Last week was special! ✨

We had many of our global partners from , leading global communications network, flying into Singapore. We played hosts for IPREX’s Annual General Conference (AGC) that was held from May 13-15, 2026. APRW has been a member of IPREX since 2020, and volunteered to host the AGC in Singapore in 2026.

Our partners traveled from far and wide, from countries like India, Poland, South Africa, Ireland, Argentina, USA, UK, and more. It was truly a time to open doors to our sunny island and to our home, APRW.

The conference themed around, Influence that Matters; Trust, Technology and Global Connection; a theme synonymous to what Singapore stands for! Over the 3-days, we heard several partners share more on trends in their markets, AI’s growing influence on our industry globally, and what’s keeping us all busy!

A big thanks to all our partners and external speakers without whose support, this event would not have been a success! From the social activities to dinner venues, hospitality arrangements to some fun ‘unofficial’ activities, we packed it all in! It was a great way for us all to learn both closed-door and outdoors (just what makes IPREX’s conferences most engaging!)🫶

This year is special to APRW, being our 30th anniversary, and we are glad this will always stay a special memory! 🤩

Exciting week ahead for us at .asia ✨ We are all set to host the next Annual General Conference of  in Singapore 🇸🇬!A bi...
09/05/2026

Exciting week ahead for us at .asia ✨

We are all set to host the next Annual General Conference of in Singapore 🇸🇬!

A big thanks to every team member and our partners for making this happen! 💫

Safe travels to all our global partners and warm welcome to those who are here already 😛

Date: May 13-15, 2026
Venue: Hotel , Tanjong Pagar

24/04/2026

Actions Meet Ambition.

This year’s Singapore Maritime Week spotlighted the ideas shaping the future of shipping: from digitalisation and decarbonisation to innovation and meaningful collaboration. We’re proud to have played a role as the official PR agency of SMW 2026 in bringing another successful edition of SMW to life, both on the ground and behind the scenes.

Address

86A Amoy Street
Singapore
069905

Opening Hours

Monday 09:00 - 18:00
Tuesday 09:00 - 18:00
Wednesday 09:00 - 18:00
Thursday 09:00 - 18:00
Friday 09:00 - 18:00

Telephone

+6565366881

Alerts

Be the first to know and let us send you an email when APRW posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to APRW:

Shortcuts

Share