Dropkick Copy

21/05/2026

My research into the state of conversion, retention and lifecycle marketing in 2026, one thing stood out to me the most. Hyper-personalization. Both Gen Z and Gen Alpha want a personalized buying experience, but in different ways. And LLMS coupled with Generative AI are going to be involved in how we implement our hyper personalized conversion and retention strategies. I talk about my findings in this video.

Drop a “One” below and we'll send you our 1:1 Buyer's Journey checklist. It'll help you engineer personalised buyers' journeys _at scale_.

Timestamps:
00:23 - Hyperpersonalization will matter in 2025 and beyond
01:01 - An omnichannel strategy will continue to be necessary
01:29 - Gen Z want personalization
02:54 - Millennials want personalization
03:23 - Omnichannel includes community platforms, forums, and social groups
04:04 - LLMs and Generative models will change the way we produce and consume sales messages
04:55 - Will the average person care enough to use these tools?
05:43 - Producing more AI slop is not a hyperpersonlization strategy
07:38 - We have to find out what is possible to do with these new tools in 2025
09:52 - How Dropkick Copy can help

21/05/2026

Haters will say it's AI. But it's archive footage of Dropkick Copy taking emails out of spam and printing Ms in the process. Comment “Daigo” if you'd like to know more.

15/05/2026

SaaS companies are all-in on vibe marketing. They're letting their AI agents/skills write their copy. But they're not copywriters, so they have no idea what good copy looks or sounds like. Adding “you are a world class SaaS copywriter with over one billion in sales” to your prompt isn't gonna cut it. Sorry not sorry,

You need good copy for conversion, retention, revenue expansion, and more. In this video, we show you what good copywriting looks like. And give you tried and tested SaaS copywriting tactics. And if you comment “Upgrade” below, we'll send your our SaaS User Upgrade Checklist.

Time stamps:

0:38 Writing email marketing copy is not intuitive
0:55 What happens when your copywriting is not good
1:13 Copywriting techniques have proven that they work
1:42 Pre-production makes writing email sequences easier
1:52 How to define the Big Idea behind your Saas
3:19 Make your claims sound better, not a bigger than your competitors.
4:25 How to define The Mechanism of your Saas
4:51 Create a swipe file about your users
6:00 Understanding the customer's voice is powerful stuff
7:18 How to write the headlines for your email marketing
9:22 How to write body copy that hook the reader and presents the offer
13:32 How to put a button or link in front of the reader and get them to click
14:53 The magic is in the edit: how to edit email copywriting
17:26 Why copywriting is called copywriting
17:46 Why hiring professional copywriters makes sense, even if you can write it yourself

08/05/2026

Email marketing is the bread and butter of a SaaS business. It's how they convert free users to paying users as well as retain paying users, otherwise known as preventing 'churn'.

This is like a mini-course or tutorial that'll help SaaS founders get their bearings if they aren't familiar with how to set up email marketing, and leverage it to run campaigns and marketing sequences to their users.

Learn why email marketing matters. And how to build an email list. Understand deliverability issues. Get your emails opened and read. Email with the right frequency. Reduce unsubscribe rates. Avoid bounced emails. And avoid being flagged as spam.

Drop an “Upgrade” below to get our SaaS User Upgrade Checklist.

00:32 All the reason why you need email marketing
02:25 Customer support emails and marketing emails
03:44 The obstacles you face when emailing users
04:13 Getting your emails read
04:56 Getting your emails delivered
06:08 Solving bounce and spam issues
08:59 Solving for unsubscribes
11:49 Building your list of subscribers
12:56 Selecting an email marketing platform
16:21 How frequently you need to email your users
18:14 Text heavy vs design heavy emails
19:03 What to email them about
19:54 Segmenting subscribers and sequencing emails
22:14 Email marketing in a flow chart
22:39 Quick summary

03/05/2026

6 essential SaaS email flows / sequences.

In this video we cover:
- What we mean by email flows / sequences
- How to choose yoru email service provider
- Mapping your user journey
- How to nurture your leads
- Who NOT to email
- Cleaning/scrubbing your list
- Onboarding new users
- Converting free users to paid
- How to survey users to improve your product
- Winning back lapsed trials and churned customers
- Triggering flows based on time or behaviour
- Transactional emails and flows

Drop an “UPGRADE” below and we'll send you our SaaS User Upgrade Checklist.

09/11/2024

7 must-have emails in your SaaS onboarding flow

20/10/2024

A bunch of nerds (I'm a nerd) played tabletop RPGs at home.

Then they decided to stream it.

That stream snowballed into a full-blown media company.

They got their own TV show.

And the nerds – who just a few years ago were playing TTRPG home games – are the voice actors, with many celebrities making cameos.

The media company is called Critical Role - stream and podcast revenue, ads, merch, their own games, the whole shebang.

The show is The Legend of Vox Machina, now on its third season.

18/10/2024

ChatGPT & Claude made me a better writer. Now I know what cliches & jargon to NEVER USE AGAIN unless I want to SOUND LIKE A BOT.

14/10/2024

I wrote a review of Chris Orzy's new course, Write Yourself Rich. And I'm giving away 5 exclusive bonuses you won't find anywhere else.

I review Write Yourself Rich, Chris Orzechowski’s new course. Get 5 exclusive bonuses when you join using my aff link.

10/10/2024

Inside my free list building course: 7 lessons from 7+ years of building my list and mailing it daily

✅ The email subscriber “tier list” and why subscribers from recommendation engines like Substack, beehiiv & Creator Network are dogs***

✅ The Gigachad-status lead magnet for building an engaged email list

✅ How to keep the brokies off your list even if you charge them nothing to subscribe

✅ Why internet marketing legend Matt Bacak has paid me $5,761.53 to add premium subscribers my list

✅ …And much more! Like 7 bonus tips if you’re a good subscriber

Sign up here to get my free email list building course. 7 lessons from 7+ years of building my audience and emailing them daily.