24/02/2025
4 years ago today, I resigned from my last ever office job to pursue my business full-time.
I was so scared and had no idea what the future would hold but I took the leap and never looked back.
4 years on and my life looks nothing like I imagined… because it’s SO much better than I ever dreamed.
Since then, I’ve rebranded twice, moved to the other side of the world, opened a new business, navigated 3 different countries tax systems, ended up in the news and on TV multiple times, and grown so much both personally and professionally.
Seeing this memory pop up on my phone today made me pause and reflect on the wild ride so far.
If you’ve only just found me and think I’m living the dream—you’re right, I am! But it’s been years of trial and error, lessons, pivots, and a whole lottttt of self-belief (plus leaning on my friends and business besties when imposter syndrome sneaks in).
And if you’ve been here since the start—thank you. Seriously. Your support, encouragement, and inspiration mean the world to me.
Happy 4 years to me - and here’s to many more 🥳🥂
(Photo is me at Lake Bled in Slovenia because living in Croatia means you can rent a car with your girlfriends and drive to another country for the weekend😆)