Mindworx - Shaping decisions

19/11/2025

What a night. ✨ Monday, we officially christened The Hidden YES our book – live at PANTA RHEI- Sieť kníhkupectiev.
It was the first time I presented it in person, and it truly felt surreal.

We talked about psychology, decisions, sales… and then Michal Pastier shared an incredible review.
👉 He said the book is so practical you should read it twice and highlight the 110+ examples for different moments in marketing and sales.
(It meant a lot – and we didn’t coordinate it beforehand 😄)

People could buy the printed book right in the bookstore, and seeing it in your hands for the first time was an emotional moment.

And the biggest surprise?
A cake that looked exactly like the book – prepared by my amazing wife. 🎂📘

Thank you to everyone who came, supported, and celebrated with us.

This journey is just beginning. 🚀

📘 The Hidden YES — now in Panta Rhei bookstores & online.

11/11/2025

🚀 The Hidden YES is officially here!
After a decade of helping leading banks and insurers apply consumer psychology to boost sales, Matt Sucha, CEO of Mindworx, brings his insights together in one practical field guide – The Hidden YES.

What you’ll find inside:�
⭐️ The 4 biggest psychological barriers silently killing sales and conversions – and how to systematically remove them�
⭐️ 4 proven principles to make your products and offers more attractive without discounts or added benefits�
⭐️ The SURF™ Method – a clear 4-step framework to boost the performance of your face-to-face, phone, and online customer interactions

📘 Available now on Amazon:�→ Hardcover�→ Paperback (special launch-week price!)�→ eBook

Start transforming how your teams communicate, sell, and influence – ethically and effectively.
👉 https://a.co/d/9iLxp2L

🎥 Join Matej Sucha live today on LinkedIn – He’ll share a sneak peek into the book and the behind-the-scenes process of creating it.
If you’ve ever wondered how behavioral science turns into real-world impact, you’ll love this session.
👉 https://www.linkedin.com/events/live-booklaunchwithmattsucha7370812871087214592/theater/

🎁 Special launch gift for our community till the 18th of November:
If you grab The Hidden YES, you’ll also get access to the world’s top online masterclass – Behavioral Economics & Psychology in Marketing (worth €439) – completely free.
Just confirm your purchase here → https://thehiddenyes.com/launch

10/11/2025

🇸🇰 Pre všetkých našich slovenských followerov a priateľov: 💙 S radosťou vás pozývame na krst Matejovej (Matej Sucha) knihy The Hidden YES: Decoding Consumer Psychology to Boost Sales in Finance and Insurance

Po 10 rokoch praxe s top tímami z finančného a poistného sveta prichádza kniha, ktorá odhaľuje, ako zákaznícka psychológia ovplyvňuje rozhodnutia klientov – a ako s nimi pracovať v praxi.

📆 17. novembra 2025 o 17:00
📍 Kníhkupectvo Panta Rhei, Aupark Bratislava
🗣️ Krstný otec: Mišo Pastier (autor Žltej knihy budovania značky)
🎟️ Event je, samozrejme, bezplatný - budeme sa tešiť keď vás tam uvidíme

Na čo sa môžete tešiť:
✨ zákulisné príbehy o tom, ako kniha vznikala
🧠 diskusiu o tom, ako psychológia mení predaj vo financiách, bankovníctve a poisťovníctve
📘 podpisovanie prvých výtlačkov
🥂 a samozrejme, prípitok – pre šoférov aj nealko 😉

04/11/2025

🤩 Pre-order TODAY – launch is just one week away!

We’re so excited to announce that our CEO Matej Sucha’s debut book, 📘 The Hidden Yes: Decoding Consumer Psychology to Boost Sales in Finance and Insurance, is almost here!

This isn’t just another sales book – it’s a hands-on guide with 110+ real-life case studies and proven consumer psychology strategies used by top financial brands across Europe.

🚀 Be among the first to discover how small psychological shifts can lead to big results.

👉 Pre-order your copy now: https://a.co/d/2aZIoro

P.S. The eBook version is available for pre-order now. Printed copies will be available starting November 11.

06/10/2025

🎉 10 years of bringing consumer psychology into sales 🎉
This year, Mindworx celebrates a decade of helping banks, insurers, and telcos boost their sales and digital sales by understanding how people really make decisions.

From day one, our mission has been clear:
👉 Turn behavioral science into practical tools for sales leaders and teams.
👉 Prove that psychology isn’t just theory – it’s a competitive advantage.
👉 Build sales strategies that feel natural, not pushy.

10 years later, we’re proud to have trained and supported teams in 15+ countries – and we’re just getting started. 🚀

A huge thank you to our clients, partners, trainers, and colleagues who’ve been part of this journey. 🙏

Here’s to the next 10 years of unlocking the Hidden YES. 💡

04/09/2025

Our CEO, Matt Sucha, has written a book! 🤩

After 10 years of applying consumer psychology in the real world, helping businesses in finance and insurance boost sales and conversions - he’s sharing insights that combine decades of research with real-world practice.

Practical, easy to understand, and packed with real-world case studies, the book reveals the secrets behind customer decision-making.

📖 The Hidden YES launches on November 11, 2025

👉 You can already download a free chapter here: https://mindworx.net/book-the-hidden-yes/

10/07/2025

Fascinuje ho skúmať, ako sa ľudia správajú a rozhodujú v súvislosti s nakupovaním. Matej Sucha, CEO Mindworx, hovorí o psychologických princípoch, ktoré nás ovplyvňujú pri narábaní s peniazmi. Prečítajte si teraz jeho najnovší rozhovor pre VÚB banka ⤵️

Aké princípy nás ovplyvňujú pri narábaní s peniazmi? Behaviorálny ekonóm skúma, ako sa správame a rozhodujeme v súvislosti s nakupovaním.

20/06/2025

🧠 After 10+ years applying consumer psychology in finance and telco, Matt Sucha is pulling back the curtain.

As the CEO and founder of Mindworx, Matt has helped leading brands (including Generali, Erste, and Allianz) transform how they sell.

Now, he’s sharing that experience with sales leaders across the industry in our upcoming free webinar.

🔍 What you’ll learn:
✔️ The 5 most powerful psychology principles behind high-performing sales teams
✔️ The biggest mistakes sales leaders don’t realise they’re making
✔️ How to apply our SURF Method to boost cross-sell conversions — fast

Matt doesn’t believe in fluffy theory.

Everything he shares is tested, practical, and designed to deliver results straight away.

📅 26 June | 2:00 PM BST
🎟️ Seats are limited — register now to join us live

👉 https://webinar.mindworx.net/

Let’s stop guessing what works — and start using what does.

5 science-backed techniques every sales & call centre leader should know

28/05/2025

Happening tomorrow at 3:00 PM! 🤩
Join our free Mindworx webinar designed for:
✅ Product Managers
✅ UX Designers
✅ Marketers
…and everyone who wants to create products and services that truly help customers.

🎯 Get valuable insights from experienced experts Michal Plevka & Roman Burič — completely free! 💛

Almost 200 people registered already — will you join us too?

Can’t make it live? No worries — register and we’ll send you the video replay!

Follow us on LinkedIn 🤓

28/05/2025

Thank you for joining our free webinar last week! 🙌 Your energy, and curiosity made it truly special.

We’re back tomorrow with another powerful Mindworx session — this time diving into consumer psychology in product design with our experts Michal and Roman. Don’t miss it! 🚀

Follow us on LinkedIn 🤓