27/09/2026
WORLD TOURISM DAY 2026 | 27 SEPTEMBER 🌍🇸🇱
Digital Agenda and Artificial Intelligence to Redesign Tourism
Tourism is changing, and Sierra Leone has an opportunity to shape that change.
At The Elba Group, we see tourism not simply as an industry, but as an ecosystem of people, businesses, skills, technology, culture, creativity and experiences.
Our work is increasingly connected to that ecosystem.
Beam Hospitality is building a digital platform to connect hospitality businesses, event organisers, service providers and customers. Through our Business Connect initiative, we will bring together the businesses that make the events economy work - creating opportunities for connections, contracts and collaboration.
The Elba Foundation’s Beam Learning is exploring the skills needed across tourism, hospitality, culture and the creative economy, and how to create pathways from learning to livelihoods.
Beam Village and the Beam Village Festival are our vision for a destination that brings together hospitality, entertainment, local enterprise, culture and community. Through Timeless Vibes, we are also creating music and cultural experiences.
Across all of this, we are exploring how digital tools, data and artificial intelligence can help businesses become more visible, productive and connected, while creating better experiences for visitors and customers.
For us, the opportunity is bigger than attracting more visitors.
It is about building a tourism ecosystem where Sierra Leoneans create the experiences, own the businesses, develop the skills, tell the stories and benefit from the value that tourism generates.
The future of tourism will be digital, creative, skills-driven and increasingly AI-enabled.
But at its heart, tourism will always be about people and experiences.
On World Tourism Day 2026, The Elba Group reaffirms our commitment to illuminating pathways, strengthening futures and helping build a thriving local private sector that can power Sierra Leone’s tourism and creative economy.
Happy World Tourism Day! 🌍🇸🇱
