20/07/2026
What happens when shared vision, trust, and creative freedom come together?
You get Matsu 🌳
Our relationship with Chef Ernesto Zablah started months ago through YUZU and YU BAR | Coctelería de Autor and since then, it has grown into a creative partnership built on collaboration, honest conversations, and the ambition to keep pushing every concept further.
For Matsu, we had the opportunity to build the brand from the ground up—from strategy and creative concept to logo, typography, color palette, illustrations, textures, photography, audiovisual production, and content for its digital channels.
Working alongside someone with Neto’s experience and recognition in the culinary world has challenged us to think beyond how a restaurant should look and focus on how it should feel. Every detail was shaped together to create a brand that is bold, contemporary, and unmistakably its own.
We are grateful for the trust, the synergy, and the relationship we have built throughout this process. Matsu is a reflection of what can happen when culinary vision and creative strategy move in the same direction.
And we are only getting started.
Thank you, for trusting us once again to help bring the vision to life.
See the full project on our Behance profile through the link in our Instagram bio.
