Dr. Jehad S.Yacoub Pro

31/05/2026

Trust, Not Messaging: The Missing Ingredient in Syria's Next Chapter

Political Marketing and the Future of Governance: Lessons for the New Syria Political marketing is often misunderstood as a tool used only during election campaigns. In reality, it has become one of the most important instruments of modern governance.

22/05/2026

https://sana.sy/education/2474023/

نظم مركز أبحاث العلاجات الحيوية في جامعة دمشق، بالتعاون مع منظمة "التكنوقراط السوريون"، مسابقة لأفضل فكرة بحثية تطبيقية، بهدف استقطاب مشاريع ريادية توفر حلولاً عمل...

19/05/2026

https://www.linkedin.com/posts/syriagloballeaders_syriagloballeaders-globalleadersinc-drjehadsaadyacoub-activity-7461007520786968576-QaCU?utm_source=social_share_send&utm_medium=android_app&rcm=ACoAAAFcNC8BOF3MjB-soziqLKB_JqzbPPvQrF4&utm_campaign=copy_link

We are proud to recognize Dr. Jehad S.Yacoub PhD. Saad Yacoub, a distinguished international business strategist, organizational development expert, university professor, and marketing leader with extensive experience across business development, monitoring & evaluation, higher education, healthcare...

19/05/2026

The Art of Marketing in Syria:
Why Brands Must Move Beyond Shallow Campaigns and Build Trust

Dr. Jehad S.

19/05/2026

https://www.facebook.com/share/p/18WNNNuBom/

12/05/2026

https://www.linkedin.com/posts/jehadyacoub_syrian-technocrats-bio-solution-compitition-share-7459862577125232640-kqOy?utm_source=social_share_send&utm_medium=android_app&rcm=ACoAAAFcNC8BOF3MjB-soziqLKB_JqzbPPvQrF4&utm_campaign=copy_link

Syrian Technocrats Bio-Solution Compitition STO KickOff

10/05/2026

New tools and approaches in Marketing

10/05/2026

Pharmacutical marketing new trends and approaches

New tools and approaches in Marketing

03/05/2026

I would like to extend my sincere thanks to the Syrian Pharmacists Association for the kind invitation to participate as a lecturer in the First Syrian Scientific Pharmaceutical Forum.
It was a pleasure to contribute with a lecture titled “New Trends and Approaches in Pharmaceutical Marketing” and to share insights on how the pharmaceutical sector can adapt to evolving market dynamics, innovation, and future challenges.
I truly appreciate the efforts behind organizing this important scientific event, and I wish the Syrian Pharmacists Association continued success in its upcoming initiatives and in addressing the future challenges of the pharmaceutical profession.

I would like to extend my sincere thanks to the Syrian Pharmacists Association for the kind invitation to participate as a lecturer in the First Syrian Scientific Pharmaceutical Forum. It was a pleasure to contribute with a lecture titled “New Trends and Approaches in Pharmaceutical Marketing” a...

01/05/2026

Marketing in the pharmaceutical world is no longer just about promoting products.
It has evolved from one-way communication to building trust, education, and long-term value.
Years ago, pharma marketing focused heavily on product features, sales materials, physician visits, and brand visibility. Today, the landscape is very different.
Healthcare professionals are more informed.
Patients are more involved in their treatment decisions.
Digital channels are shaping how information is consumed.
Regulations are stricter.
And credibility matters more than ever.
This shift has pushed pharmaceutical marketing to become more strategic, more responsible, and more human.
Successful pharma brands now focus on understanding real patient needs, supporting healthcare professionals with useful scientific content, using data ethically, and creating communication that is clear, compliant, and meaningful.
The future of pharma marketing will not belong to the loudest brand.
It will belong to the brand that listens better, educates better, and earns trust consistently.
Marketing in pharma has evolved.
From product promotion to patient-centered value.
From visibility to credibility.
From campaigns to long-term relationships.



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