26/11/2021
Company background
McGreg Investments (PTY) LTD is an establishing coffee manufacturing company based in the nation of Eswatini, it is established in the beginning of 2019 directed and worked documentation wise by the following undergraduates of different tertiary institutions in the kingdom of Eswatini:
De Sausa Nobandile Apricot
Mabuza Bongumenzi Goodboy
Mndvoti Samukelisiwe
Mamba Swazi
Magagula Nokuthula
Mabuza Samkelo
Mabuso Thabseng
The main objective of the company is promoting creativity and innovation in the country to stimulate economic growth, create employment opportunities, and improving Standard of living in the population of the country.
Innovation
McGreg coffee manufacturing company, will provide the following products
McGreg decaffeinated coffee perfectly blended with dry lemon: this blend is helping in the restriction of caffeine related infections to coffee lovers. It also contains a high content of Vitamin C and other nutrients.
McGreg decaffeinated coffee perfectly blended with roasted peanuts: This blend contains a reasonable content of vitamins, proteins and fats, especially to milky coffee lovers.
ARAROB coffeinated coffee: This is a combination of 2 coffee breads which is ARABICA and ROBUSTA coffee. This is suitable for high caffeine coffee lovers, it wafting a very interesting coffee Aroma.
Product Slogun:
The perfect solution is in my cup
Support, marketing research with interested stakeholders
The company is incubated by the Royal Science and Technology Park under business incubation platform. It undergone a critical market reserch in the business conference held November 2019 in the following venues:
* S&B restaurant in Matsapha
* Royal Swazi Spa in Zulwini.
The company conducted a primary market research to over 3000 people during the conferences of which 87% of them because highly interested after tasting samples of the product, they gave their suggestions on brand and product improvements... (1)
