Contribution
• create a market environment;
• increase visibility and share of voice;
• inform and educate consumer on client product and service
• inform and educate investor on client business and stock
• raise interest of investor in client stock
• influence the trade
• support a sales force
• harness influential / opinion formers
• extend promotions
• hype advertising
• exploit sponsorship
• manage issues and contain crises
Services
• PR for corporate
• PR for marketing
• PR for IPO and IR
• Media relations
• CSR
• Issue and crisis management
• Media purchase
• VDO production
• Event creative and management
• Seminar and meeting arrangement
Execution
• Press interview
• Press conference
• Press briefing
• Press luncheon
• Press release / photo release / Gossip
• Press visit / company visit
• Underwriter Signing
• Opportunity day
• Analyst meeting
• Product review
• Op-ed article / byline article
• Advertorial
• Media relations program
• Media monitoring
• Communications / Marketing event
• CSR
