12/02/2021
Job Description
Fortinet (NASDAQ: FTNT) is a worldwide provider of network security appliances and the market leader in consolidated network security solutions. Fortinet is headquartered in Sunnyvale, Calif., with offices around the world. If you're looking for a fast-paced, challenging and rewarding environment, then Fortinet is the place for you. We are an equal opportunity employer offering exciting work, competitive compensation and benefits. Fortinet is looking for the best and the brightest to join our highly motivated team.
To accompany our exponential growth, Fortinet SEA & HK is seeking an experienced Field Marketing Specialist in the IT Industry to help expand our customer and market footprint by focusing on lead generation campaigns, driving marketing generated opportunities and sales pipeline.
Responsibilities:
· Drive and work closely with Sales stakeholders to support the development and implementation of effective marketing initiatives in Thailand.
· Drive Demand Generation, Brand awareness and Thought leadership activities in Thailand resulting in Marketing Generated Opportunities and Sales Pipeline.
· Development and effective ex*****on of high impact in-country Integrated Marketing/Lead Generation campaigns (Digital & Offline) to drive demand and leads for Fortinet solutions to support a strong sales pipeline.
· Responsible for building in-country marketing plans & flawless ex*****on to ensure effective follow-through and measurement of leads to optimize ROI of marketing budget.
· Manage and roll-out key marketing activities and events in the region such as end-customers, Trade exhibitions, sponsorship, advertisement, etc.
· Work with third party agencies for smooth ex*****on of initiatives.
· Collaborate with Regional marketing teams to localize/adapt campaigns and programs, ensuring consistency of Fortinet branding & messages across the countries whilst being the country’s subject matter expert.
· Timely reporting on Marketing Campaigns/Programs and Budget
Requirements:
· Specific knowledge of and prior experience with IT Industry, preferably IT Security or Networking.
· Understanding of, and experience in, developing and managing field marketing programs (lead generation campaigns, nurturing campaigns, online advertising, events management, etc.) directly and through third party agencies.
· Proven track record and successes of driving Integrated Marketing campaigns (both Digital & Offline), with pipeline generation responsibilities and ownership.
· Ability to not only plan and organize, but also execute effectively High-touch/Major Account events and programs (Fortinet seminars, roadshows/workshops and conferences).
· Experience in budget planning, and generate marketing reports based on Campaigns run. Experience in SFDC/ Tableau reporting is essential.
· Positive attitude, strong work ethic, responsive, strong organization and communication skills.
· Minimum 8 years of experience in B2B marketing in the IT Sector.
· Marketing Leads Bachelor's Degree in Marketing/Business Degree required, MBA or advanced degree preferred.
· Good written and verbal communication skills in English.
· Ability to assimilate technical knowledge.
