Emmaus Consulting Asia

08/03/2023

Hey there, marketers! 📣
We know that marketing management can be complex, but we want to hear from you:
Which aspect does your company prioritize the most?

At Emmaus Consulting, we believe a well-rounded building block shown in the infographic is critical to achieving optimal growth.

Please share your thoughts in the comments below, and let's learn from each other! 💡💬

06/03/2023

Marketing can be a real pain in the butt for businesses.
They often feel uncertain about their marketing strategy and rely on advertising agencies to handle it all.
Plus, it can be super expensive, especially for smaller businesses. And even when they spend a ton of money on marketing, they might not see any real results.
Talk about frustrating! It’s also tough to keep up with marketing efforts long-term, and some businesses don’t have the expertise to know if their marketing strategies are even working.

Read more:
https://www.emmaus-consulting.com/cmo/

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03/03/2023

Top 7 Marketing Mistakes

❌ Too much strategy
❌ Wrong priorities
❌ Overspending on collateral
❌ No sales process
❌ Not understanding the target market
❌ Not leveraging on existing customer relationships
❌ Not investing in data-driven marketing

Marketing can be a real pain in the butt for businesses. They often feel uncertain about their marketing strategy and rely on advertising agencies to handle it all.
Plus, it can be super expensive, especially for smaller businesses. And even when they spend a ton of money on marketing, they might not see any real results.
Talk about frustrating! It’s also tough to keep up with marketing efforts long-term, and some businesses don’t have the expertise to know if their marketing strategies are even working.

01/03/2023

Are you disappointed with your marketing performance and feel your in-house team is not up to standard? Or tired of being unsure about the external marketing agency you hired?

Look no further! We will be your Chief Marketing Officer, provide professional marketing consulting, and even help liaise with your external marketing agencies.

Let us help you achieve the growth you deserve. Contact us today!

Audit ► Report ► Recommendation ► Monitor

✓ Breakeven Analysis
✓ Cost Structure Analysis
✓ Pricing Strategy
✓ 3C Analysis
✓ Business Strategy Analysis
✓ Brand Positioning Analysis
✓ Marketing Mix Audit

22/02/2023

Capitalizing the longtail in Thailand

Tech-savvy Thais

12/01/2022

Why does Digital Transformation fail?

Many ventures failed in digital transformation attempts.
According to the Mckinsey survey, less than 30% of digital transformation initiatives fell short. Only 16 percent of respondents say their organizations’ digital transformations have successfully improved performance.

READ MORE: https://bit.ly/3tgAyM5

Many ventures new or old failed in their attempt for digital transformation. According to Mckinsey survey, less than 30% of digital transformation initiatives fell short. Only 16 percent of respondents say their organizations’ digital transformations have successfully improved performance and also...

05/01/2022

2020 & 2021 zoomed by, and we are now beginning in 2022. Covid19 pandemic is has shaken many sectors in an unprecedented way. Some sectors thrive, but most face much uncertainty. Overall, the key takeaway from the previous year entering into 2022 are:

- Honing abilities to embrace change;
- Shifting to a collaborative focus, and
- Infusing the company culture with a new purpose.

Read more:
https://www.emmaus-consulting.com/business-trend-2022/

Many ventures new or old failed in their attempt for digital transformation. According to Mckinsey survey, less than 30% of digital transformation initiatives fell short. Only 16 percent of respondents say their organizations’ digital transformations have successfully improved performance and also...

04/01/2022

The different levels of strategy for business.
Strategy is a broad term. It commonly describes any thinking that looks at the “big picture.” There are three levels of strategy to be considered: Functional Strategy, Business Strategy, Corporate Strategy.

READ MORE:
https://www.emmaus-consulting.com/levels-of-strategy/

03/01/2022

Many failed in their attempt for Digital transformation. According to the Mckinsey survey, less than 30% of digital transformation initiatives fell short. Only 16 percent of respondents say their organizations’ digital transformations have successfully improved performance and also equipped them to sustain changes in the long term. An additional 7 percent say that performance improved but that those improvements were not sustained.

READ MORE:
https://www.emmaus-consulting.com/digital-transformation/

30/12/2021

Many ventures new or old failed in their attempt for digital transformation. According to the Mckinsey survey, less than 30% of digital transformation initiatives fell short. Only 16 percent of respondents say their organizations’ digital transformations have successfully improved performance and also equipped them to sustain changes in the long term. An additional 7 percent say that performance improved but that those improvements were not sustained.

https://www.emmaus-consulting.com/digital-transformation/

22/12/2021

The different levels of strategy.
Strategy is a broad term. It commonly describes any thinking that looks at the “big picture.” There are three levels of strategy to be considered: Functional Strategy, Business Strategy, Corporate Strategy.
When putting on the strategy hat, you must ask yourself, “At what level do I wish to think? Functional, business, or corporate?”

https://www.emmaus-consulting.com/levels-of-strategy/