Thailand Marketing Research Society (TMRS)

08/06/2026

☕ TMRS Coffee Talk 2026
Sip, Share, Spark Ideas
The Thailand Marketing Research Society (TMRS) invites you to join an engaging afternoon of open conversation, fresh perspectives, and meaningful connections across generations in the marketing research industry.
📅 Date: 29 June 2026
🕜 Time: 13:30 – 15:00 hrs.
📍 Venue: The Coffee House by DoiTung, 3rd Floor, Parade at One Bangkok
This session brings together junior researchers (1–3 years) and senior researchers (5+ years) from different organizations to exchange experiences, challenge assumptions, and discuss the future of our profession.
Discussion Topics
🔹 What You Wish Someone Would Teach You
🔹 AI and the Generational Divide
🔹 Juniors Who Leave Fast
🔹 Teachings That Should Die
Why join?
✅ Gain perspectives beyond your own organization
✅ Understand how different generations view our industry
✅ Discover patterns and challenges shaping the future of research
✅ Build valuable professional connections across the industry
We encourage each company to send representatives from both junior and senior levels—the diversity of viewpoints is what makes this conversation meaningful.
Seats are limited. RSPV at https://forms.gle/kCpPGhjRmpcjSNGz9
We look forward to learning from one another and sparking ideas that move our industry forward.

28/05/2026

TMRS Inter-Company Bowling Tournament 2026 🎳
Join us for the TMRS Inter-Company Bowling Tournament 2026, an annual flagship networking event bringing together the TMRS community for a fun and engaging evening of connection, competition, and camaraderie.
📅 Date: July 17, 2026
📍 Venue: Blu-O Rhythm & Bowl, Siam Paragon, 5th Floor
👥 Participant Fee: THB 6,000 per team (4 players)
📝 Registration:
https://survey.alchemer.com/s3/8853490/TMRS-Bowling-Tournament-2026
💳 Payment Details:
Account Name: Thailand Marketing Research Society
(สมาคมวิจัยการตลาดแห่งประเทศไทย)
Bank: UOB Bank
Branch: Mercury Ville @ Chidlom Branch
Savings Account No.: 704-123-863-5
📩 Please send your payment slip to:
[email protected] / [email protected]
⚠️ Seats are limited, and this is an opportunity you won’t want to miss!
To secure your spot, please RSVP by July 3, 2026.
We look forward to seeing you there!

27/05/2026

2026 Quantitative Research Training
The quantitative track will cover:
Questionnaire design fundamentals by Khun Amornrat Chunprawat from Intage Thailand
Effective utilization of online panels by Khun Thammapohn Phuengtua from Wisesight Thailand
Introduction to synthetic data by Khun Art Thainuruk from QuestionPro
Applying AI in analyzing research results by Asst. Prof. Dr. Jirayu Poomontree Kasemsant from Assumption University

This program aims to bridge traditional research approaches with future-ready capabilities to help researchers deliver deeper and more impactful insights.
✨ The training fee includes food and beverages to ensure a comfortable and engaging learning experience throughout the day.
Date: June 26, 2026
Time: 9:00 AM – 5:00 PM
Venue: Riverside 2, 2nd floor, Royal Orchid Sheraton Riverside Hotel Bangkok
Registration Fees:
TMRS Members: 8,000 Baht
Non-TMRS Members: 9,900 Baht
(The fee includes two coffee breaks and a lunch)
How to pay:
Transferring account
Account name: Thailand Marketing Research Society (สมาคมวิจัยการตลาดแห่งประเทศไทย)
Bank: UOB Bank
Branch: Mercury Ville @ Chidlom Branch
Saving Acct no. 704-123-863-5
** please send slip of transferring to [email protected] / [email protected]
Seats are limited, and this is an opportunity you won’t want to miss. To secure your spot, kindly RSVP by June 23, 2026.
Register Now! https://lnkd.in/gmQd_XfA
For any inquiries or further details, please don’t hesitate to contact us at: [email protected] / [email protected]

home,TMRS,Thailand Marketing Research Society,สมาคมวิจัยการตลาดแห่งประเทศไทย,สมาคมวิจัยการตลาด

27/05/2026

2026 Qualitative Research Training

This comprehensive program is designed for research practitioners, insight users, and researchers who would like to strengthen their foundational skills while staying updated with modern research methodologies and AI applications.

Participants will learn key qualitative research fundamentals, including:
· Moderating techniques by Khun Nongnoot Poungpong Poungpong from Kantar Thailand
· Data analysis and synthesis by Dr. Neil Gains
· Utilizing AI to support qualitative insights Dr. Nicha Tanskul from Custom Asia and TMRS President

When: June 25, 2026
Where: Riverside 2, 2nd floor, Royal Orchid Sheraton Riverside Hotel Bangkok
Duration: 9.00 AM – 5.00 PM

Registration:
TMRS Member: 8,000 Baht
Non-TMRS Member: 9,900 Baht
(Includes 2 breaks and a lunch)

How to pay:
Transferring account
Account name: Thailand Marketing Research Society (สมาคมวิจัยการตลาดแห่งประเทศไทย)
Bank: UOB Bank
Branch: Mercury Ville @ Chidlom Branch
Saving Acct no. 704-123-863-5

This day promises to be packed with hands-on learning, expert insights, and valuable networking opportunities. Whether you're looking to sharpen your skills or discover new techniques, this training will equip you with the tools to stand out in the world of qualitative research.
RSVP by June 23, 2026 to secure your spot—don’t miss out on this one-of-a-kind opportunity!
Register Here https://lnkd.in/gQ8-pcZ2
** Please send slip of transferring to [email protected] / [email protected]

26/05/2026

Thank you to all our participants for such an insightful, cozy, and fun coffee talk session ☕✨
We truly appreciated the open conversations, fresh perspectives, and wonderful energy everyone brought to the table 🤍
See you again next time 👍 👍 👍

21/05/2026

Thailand Marketing Research Society warmly invites marketing researchers, strategists, insights professionals, and curious minds to join our upcoming TMRS Coffee Talk 2026 — a casual networking and discussion session designed to connect people across the research industry.

Whether you are a junior researcher, consultant, client-side insight lead, or industry veteran, this is an opportunity to exchange ideas, share experiences, and discuss the future of marketing research in an open and friendly atmosphere.

21/05/2026

Thailand Cost Pressure Pulse | Wave 1 → Wave 2
Thai consumers may be feeling less panic — but they are not feeling financially comfortable yet.
As fuel anxiety eases, concerns are shifting toward everyday living costs, especially utilities and essentials. At the same time, more consumers are turning to promotions, side income, and cheaper brands to cope.
Wave 2 reveals how Thai consumers are adapting to a “new normal” of sustained cost pressure.
Confidential Research Brief from Rakuten Insight

23/04/2026

Rising fuel prices are not only increasing costs—they are reshaping how Thai consumers think and make decisions.
Social listening indicates a clear shift from convenience-driven behavior to more intentional and considered choices across daily life. For brands, remaining relevant now requires supporting consumers in making more informed decisions.
We would like to thank Wisesight Thailand for the insightful article.

17/03/2026

📢 MRMW APAC 2026: Driving the Future of Market Research & Customer Insights

We’re proud to support MRMW APAC 2026 — a refreshed edition built for the realities of 2026 and beyond.

The research landscape is evolving fast. AI, data integrity, cultural nuance, and stakeholder pressure are reshaping what good insights look like.

MRMW APAC responds with:

✨ Innovative session formats
🌏 A broader international speaker lineup
🤝 Even more curated networking opportunities

All delivered in a highly interactive, single-stream format — so you don’t miss the conversations that matter.

What sets it apart?

✔ A unique mix of client-side leaders, agencies, and suppliers
✔ Global perspective with localised APAC relevance
✔ An independent advisory board ensuring high-quality, non-commercial content
✔ Practical case studies from brands including PepsiCo, DeLonghi, OCBC, Diageo, IBM, Maersk, Ferrero, Haleon, and more

This is where the region’s insight professionals gather to exchange what actually works — across qualitative, hybrid, and AI-powered research approaches.

📍 April 14–15, 2026 | Singapore
🎟️ Don’t miss out! Secure your spot now and enjoy 15% off with promo code “TMRS15”

https://apac.mrmw.net/?utm_source=TMRS&utm_medium=socialmedia&utm_campaign=TMRS15

Whether you’re client-side, agency, or supplier, MRMW APAC brings the ecosystem together to learn, connect, and move the industry forward.

25/02/2026

🎤 Business Storytelling: Onsite Master Course

We are delighted to invite you to Better Business Storytelling — an exclusive onsite workshop designed to equip you with in-depth knowledge and practical skills to elevate your marketing and communication expertise.

This half-day master course is ideal for experienced professionals and anyone looking to strengthen their understanding of data-driven business storytelling — transforming insights into compelling narratives that drive real impact.

📅 Date: May 11, 2026
🕐 Time: 1:00 PM – 5:00 PM
📍 Venue: Neilson Hays Library

💼 Registration Fees

• TMRS Members: 3,500 Baht
• Non-Members: 5,000 Baht
(Fee includes coffee break)

💳 Payment Details

Bank Transfer
Account Name: Thailand Marketing Research Society (สมาคมวิจัยการตลาดแห่งประเทศไทย)
Bank: United Overseas Bank (UOB Bank)
Branch: Mercury Ville @ Chidlom
Savings Account No.: 704-123-863-5

Please send your payment slip to:
📩 [email protected]

📩 [email protected]

📝 Registration

Seats are limited. Secure your spot by March 20, 2026.
👉 Register now: https://forms.gle/TwKBjNK9sWR9NQPRA

We look forward to welcoming you to this enriching workshop and helping you take your storytelling skills to the next level.

Event Timing: May 11, 2026 from 1:00 PM to 5:00 PM Event Address: Nielson Hays Library Contact us at [email protected]