Thailand Marketing Research Society (TMRS)

หน้าหลัก
ประเทศไทย
Bangkok
Thailand Marketing Research Society (TMRS)

TMRS, a professional association encouraging high standards of practice and protecting the rights and users of market research. Visit us at www.tmrs.or.th

TMRS is comprised of market researchers, social researchers and users of market research, is aimed at promoting and upgrading the market research industry in Thailand to international levels. We are a professional association encouraging high standards of practice, and protecting the rights of market researchers and users of market research and we serve as Thailand's representative in coordinating and building the market research industry in Thailand.

22/06/2026

TMRS 2026 Research Training Programs
TMRS is pleased to invite you to our upcoming training programs designed to help research professionals strengthen their skills and stay ahead of the latest industry developments and AI applications.
📅 2026 Qualitative Research Training
Date: 25 June 2026
Time: 9:00 AM – 5:00 PM
Venue: Riverside 2, 2nd Floor, Royal Orchid Sheraton Riverside Hotel Bangkok
📅 2026 Quantitative Research Training
Date: 26 June 2026
Time: 9:00 AM – 5:00 PM
Venue: Riverside 2, 2nd Floor, Royal Orchid Sheraton Riverside Hotel Bangkok
Registration Fee
**(Includes two coffee breaks and lunch)**
TMRS Member: THB 8,000 per person
Non-TMRS Member: THB 9,900 per person
🎉 Special Group Promotion
Bring your colleagues and save!
Group Registration (2 participants or more): THB 5,500 per person
This special rate offers exceptional value for teams looking to enhance their research capabilities together.

📅 2026 Qualitative Research Training
This comprehensive program is designed for research practitioners, insight users, and researchers who would like to strengthen their foundational skills while staying updated with modern qualitative research methodologies and AI applications.
Key Topics
Moderating Techniques by Khun Nongnoot (Nan) Poungpong, Kantar Thailand
Data Analysis and Synthesis by Dr. Neil Gains
Utilizing AI to Support Qualitative Insights by Dr. Nicha Tanskul, Custom Asia and TMRS President
Register
https://lnkd.in/gQ8-pcZ2

📅 2026 Quantitative Research Training
This program bridges traditional research approaches with future-ready capabilities, helping researchers deliver deeper and more impactful insights.
Key Topics
Questionnaire Design Fundamentals by Khun Amornrat Chunprawat, Intage Thailand
Effective Utilization of Online Panels by Khun Thammapohn Phuengtua, Wisesight Thailand
Introduction to Synthetic Data by Khun Art Thainuruk, QuestionPro
Applying AI in Research Analysis by Asst. Prof. Dr. Jirayu Poomontree Kasemsant, Assumption University
Register
https://lnkd.in/gmQd_XfA

Payment Details
Account Name: Thailand Marketing Research Society (สมาคมวิจัยการตลาดแห่งประเทศไทย)
Bank: UOB Bank
Branch: Mercury Ville @ Chidlom Branch
Savings Account No.: 704-123-863-5
Please send your payment slip to:
[email protected]
[email protected]

These training programs promise hands-on learning, expert insights, and valuable networking opportunities. Whether you're looking to sharpen your skills, discover new methodologies, or learn how AI is transforming research, you will gain practical knowledge that can be immediately applied to your work.
Seats are limited. Please register by 24 June 2026 to secure your place.
We look forward to welcoming you and your colleagues to these exciting learning opportunities.

18/06/2026

2026 Quantitative Research Training
The quantitative track will cover:
Questionnaire design fundamentals by Khun Amornrat Chunprawat from Intage Thailand
Effective utilization of online panels by Khun Thammapohn Phuengtua from Wisesight Thailand
Introduction to synthetic data by Khun Art Thainuruk from QuestionPro
Applying AI in analyzing research results by Asst. Prof. Dr. Jirayu Poomontree Kasemsant from Assumption University

This program aims to bridge traditional research approaches with future-ready capabilities to help researchers deliver deeper and more impactful insights.
✨ The training fee includes food and beverages to ensure a comfortable and engaging learning experience throughout the day.
Date: June 26, 2026
Time: 9:00 AM – 5:00 PM
Venue: Riverside 2, 2nd floor, Royal Orchid Sheraton Riverside Hotel Bangkok
Registration: (Includes 2 breaks and a lunch)
TMRS Member: 8,000 Baht
Non-TMRS Member: 9,900 Baht
To encourage team participation, we are pleased to offer the following special group discounts:
• 4 participants: 20% discount
8 participants or more: 30% discount
How to pay:
Transferring account
Account name: Thailand Marketing Research Society (สมาคมวิจัยการตลาดแห่งประเทศไทย)
Bank: UOB Bank
Branch: Mercury Ville @ Chidlom Branch
Saving Acct no. 704-123-863-5
** please send slip of transferring to [email protected] / [email protected]
Seats are limited, and this is an opportunity you won’t want to miss. To secure your spot, kindly RSVP by June 23, 2026.
Register Now! https://lnkd.in/gmQd_XfA
For any inquiries or further details, please don’t hesitate to contact us at: [email protected] / [email protected]

18/06/2026

2026 Qualitative Research Training

This comprehensive program is designed for research practitioners, insight users, and researchers who would like to strengthen their foundational skills while staying updated with modern research methodologies and AI applications.

Participants will learn key qualitative research fundamentals, including:
· Moderating techniques by Khun Nongnoot (Nan) Poungpong Poungpong from Kantar Thailand
· Data analysis and synthesis by Dr. Neil Gains
· Utilizing AI to support qualitative insights Dr. Nicha Tanskul from Custom Asia and TMRS President

When: June 25, 2026
Where: Riverside 2, 2nd floor, Royal Orchid Sheraton Riverside Hotel Bangkok
Duration: 9.00 AM – 5.00 PM

Registration: (Includes 2 breaks and a lunch)
TMRS Member: 8,000 Baht
Non-TMRS Member: 9,900 Baht
To encourage team participation, we are pleased to offer the following special group discounts:
• 4 participants: 20% discount
• 8 participants or more: 30% discount
How to pay:
Transferring account
Account name: Thailand Marketing Research Society (สมาคมวิจัยการตลาดแห่งประเทศไทย)
Bank: UOB Bank
Branch: Mercury Ville @ Chidlom Branch
Saving Acct no. 704-123-863-5

This day promises to be packed with hands-on learning, expert insights, and valuable networking opportunities. Whether you're looking to sharpen your skills or discover new techniques, this training will equip you with the tools to stand out in the world of qualitative research.
RSVP by June 23, 2026 to secure your spot—don’t miss out on this one-of-a-kind opportunity!
Register Here https://lnkd.in/gQ8-pcZ2
** Please send slip of transferring to [email protected] / [email protected]

08/06/2026

☕ TMRS Coffee Talk 2026
Sip, Share, Spark Ideas
The Thailand Marketing Research Society (TMRS) invites you to join an engaging afternoon of open conversation, fresh perspectives, and meaningful connections across generations in the marketing research industry.
📅 Date: 29 June 2026
🕜 Time: 13:30 – 15:00 hrs.
📍 Venue: The Coffee House by DoiTung, 3rd Floor, Parade at One Bangkok
This session brings together junior researchers (1–3 years) and senior researchers (5+ years) from different organizations to exchange experiences, challenge assumptions, and discuss the future of our profession.
Discussion Topics
🔹 What You Wish Someone Would Teach You
🔹 AI and the Generational Divide
🔹 Juniors Who Leave Fast
🔹 Teachings That Should Die
Why join?
✅ Gain perspectives beyond your own organization
✅ Understand how different generations view our industry
✅ Discover patterns and challenges shaping the future of research
✅ Build valuable professional connections across the industry
We encourage each company to send representatives from both junior and senior levels—the diversity of viewpoints is what makes this conversation meaningful.
Seats are limited. RSPV at https://forms.gle/kCpPGhjRmpcjSNGz9
We look forward to learning from one another and sparking ideas that move our industry forward.

28/05/2026

TMRS Inter-Company Bowling Tournament 2026 🎳
Join us for the TMRS Inter-Company Bowling Tournament 2026, an annual flagship networking event bringing together the TMRS community for a fun and engaging evening of connection, competition, and camaraderie.
📅 Date: July 17, 2026
📍 Venue: Blu-O Rhythm & Bowl, Siam Paragon, 5th Floor
👥 Participant Fee: THB 6,000 per team (4 players)
📝 Registration:
https://survey.alchemer.com/s3/8853490/TMRS-Bowling-Tournament-2026
💳 Payment Details:
Account Name: Thailand Marketing Research Society
(สมาคมวิจัยการตลาดแห่งประเทศไทย)
Bank: UOB Bank
Branch: Mercury Ville @ Chidlom Branch
Savings Account No.: 704-123-863-5
📩 Please send your payment slip to:
[email protected] / [email protected]
⚠️ Seats are limited, and this is an opportunity you won’t want to miss!
To secure your spot, please RSVP by July 3, 2026.
We look forward to seeing you there!

26/05/2026

Thank you to all our participants for such an insightful, cozy, and fun coffee talk session ☕✨
We truly appreciated the open conversations, fresh perspectives, and wonderful energy everyone brought to the table 🤍
See you again next time 👍 👍 👍

21/05/2026

Thailand Marketing Research Society warmly invites marketing researchers, strategists, insights professionals, and curious minds to join our upcoming TMRS Coffee Talk 2026 — a casual networking and discussion session designed to connect people across the research industry.

Whether you are a junior researcher, consultant, client-side insight lead, or industry veteran, this is an opportunity to exchange ideas, share experiences, and discuss the future of marketing research in an open and friendly atmosphere.

21/05/2026

Thailand Cost Pressure Pulse | Wave 1 → Wave 2
Thai consumers may be feeling less panic — but they are not feeling financially comfortable yet.
As fuel anxiety eases, concerns are shifting toward everyday living costs, especially utilities and essentials. At the same time, more consumers are turning to promotions, side income, and cheaper brands to cope.
Wave 2 reveals how Thai consumers are adapting to a “new normal” of sustained cost pressure.
Confidential Research Brief from Rakuten Insight

23/04/2026

Rising fuel prices are not only increasing costs—they are reshaping how Thai consumers think and make decisions.
Social listening indicates a clear shift from convenience-driven behavior to more intentional and considered choices across daily life. For brands, remaining relevant now requires supporting consumers in making more informed decisions.
We would like to thank Wisesight Thailand for the insightful article.

ที่อยู่

252 Sawasdikarn 2 Road, Kwaeng Nong Khaem, Khet Nong Khaem
Bangkok
10160

เว็บไซต์

http://www.tmrs.or.th/

แจ้งเตือน

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