29/08/2024
✨ Excited to share our project with Makro Wholesale Market Thailand! With over 130 stores and 10,000+ SKUs, we took on the challenge of refreshing the brand direction for their house brands aro, aro gold, Savepak, Sole, and Petz Friend. Our role spanned from defining the brand strategy to concept generation, establishing master designs and systems guidelines that could easily be rolled out. From identity to packaging design, our goal was to uplift and enhance value with a fresh, delightful approach that resonates with customers. We're excited to see these dynamic new designs hit the shelves!