BCX Design

11/02/2025

I spend a lot of my time looking for insights from customer data, usually trying to identify how to fix a product design or an optimize a conversion funnel with AI so that customers get what they need, and businesses win by extension. I thought I'd lay out how I do it -- without technical instru...

18/12/2024

While 79% of senior leadership say they need AI for their organizations but many feel blocked - creating an AI vision aligned to business goals and knowing how to measure are two key challenges. This morning cofounders David McCann and Rupali Babu led the audience through a BCX Design prioritisation framework to help leadership overcome these blockers.

21/09/2024

https://www.facebook.com/share/Bqf5EaF12zMUzJmT/?mibextid=xfxF2i

How to systematically spot and overcome the unseen obstacles to user success and business growth.

17/09/2024

https://www.facebook.com/share/UQnBVjQLr87f31ja/?mibextid=oFDknk

In the ever-evolving, hyper-competitive business world,

31/03/2024

Wishing everyone a Happy Easter, a season of hope and renewal. Our Easter Sunday article delves into how everyday practices, informed by faith and behavioral science, can lead to continuous spiritual growth. By integrating insights from behavioral science with the timeless principles of faith, we find a compelling approach to transforming everyday routines into profound practices that deepen our spiritual connections and enrich our lives with purpose.

04/06/2022

Innovation to me can sometimes feel like magic. I mean, I get that creativity, ingenuity, and persistence will get us there…but this TRIZ approach might just be worth a study

https://behavioralscientist.org/an-in-the-box-method-to-creative-problem-solving/

02/05/2022

Eid Mubarak to all friends all over the world! I hope you enjoy great times with your loves ones, and some great food too!

23/11/2021

Achieving long-term goals, say those related to health or money need for us to set goals, this much we know. We also need something bigger, an identity. Ideally one that has a community of adherents that can help us through the trials and tribulations. In this great interview with Habitate I discuss our recent research on long-term goal attainment within the Indian health context.

H-Talks is a series of videos made by Habitate.io presenting global community leaders' ideas, philosophies, and perspectives. In this video, David talks abou...

04/11/2021

Happy Diwali!

25/10/2021

The part of our identity we bring to an experience influences our preferences. For example, If I think of myself through my group identity (Canadian), I prefer maple syrup over honey. But, if I think of myself as someone who likes sweets, I might prefer honey.

Tastes change. Our companions are a major reason why.

13/09/2021

In this clip from my interview with Chulayuth (Tan) Lochotinan we explore approaching innovation and Return on Experience from the perspective of the CFO.

Pro Tip from Tan: Focus on the MVP method to projects to win over the CFO more often 🤓

11/08/2021

An individual is more likely to make a change that benefits their health and financial success at moments when they start a new chapter. These moments could be very big (move in to a new home), or very small (next Monday). Leveraging those moments improves the odds not only of an individual taking notice, but also improves the odds they will start and succeed.