QUO QUO is a collective of creatives with global hospitality expertise.

May this Songkran bring fresh beginnings, shared joy and moments of meaningful connection. Happy Thai New Year from QUO....
10/04/2026

May this Songkran bring fresh beginnings, shared joy and moments of meaningful connection. Happy Thai New Year from QUO.



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We're QUO, a global branding agency specialising in hospitality and travel, with 30 years of experience building brands that create lasting value.
🌐 quo-global.com
➕ Follow our LinkedIn for insights on hospitality branding
📸 on Instagram

Looking forward to seeing Catherine Edwards, our Chief Commercial Officer, speaking at   in Ho Chi Minh City on the 31st...
27/03/2026

Looking forward to seeing Catherine Edwards, our Chief Commercial Officer, speaking at in Ho Chi Minh City on the 31st of March.

This year, Catherine will be talking about building independent brands and why brand clarity has become a commercial imperative.

What does a small hotel on Koh Phangan running at 90% occupancy have in common with a residential development in the north of England renting consistently above market rate?

They both knew exactly who they were.

In her session, “Building Independent Brands in Residential & Hospitality: Proven Processes & Real Case Studies,” Catherine will share the branding framework we use at QUO, alongside the story of how an independent Vietnamese hotel brand built with that thinking became Hyatt’s newest global concept.

📍 Meet The Experts 2026
📅 31 March 2026 | 16:35 - 16:45
📌 Grand Ballroom, Vinpearl Landmark 81, Autograph Collection, HCMC

If you’re attending, we’d love to connect.


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We're QUO, a global branding agency specialising in hospitality and travel, with 30 years of experience building brands that create lasting value.
🌐 quo-global.com
➕ Follow our LinkedIn for insights on hospitality branding
📸 on Instagram

Wishing you a joyful Eid filled with light, togetherness and celebration. Eid Mubarak from QUO.         ______We're QUO,...
20/03/2026

Wishing you a joyful Eid filled with light, togetherness and celebration. Eid Mubarak from QUO.



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We're QUO, a global branding agency specialising in hospitality and travel, with 30 years of experience building brands that create lasting value.
🌐 quo-global.com
➕ Follow our LinkedIn for insights on hospitality branding
📸 on Instagram

Africa’s hospitality landscape is entering a new era - one where perception, positioning, and national identity play a c...
10/03/2026

Africa’s hospitality landscape is entering a new era - one where perception, positioning, and national identity play a critical role in attracting global investment.

At Future Hospitality Summit Africa 2026 in Nairobi, our Founder & CEO David Keen will moderate a conversation exploring how nation branding can shape the future of tourism and development across the continent.

Session: 𝗙𝗿𝗼𝗺 𝗣𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻 𝘁𝗼 𝗖𝗮𝗽𝗶𝘁𝗮𝗹: 𝗛𝗼𝘄 𝗡𝗮𝘁𝗶𝗼𝗻 𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗗𝗿𝗶𝘃𝗲𝘀 𝗜𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁
Speakers:
• Juliana Kagwa, CEO, Uganda Tourism Board
• Monali Shah, Vice Chair, Repositioning Kenya Brand Taskforce
• Hon. Princess Eva Cooper, Director General, Liberia National Tourism Authority

Together, the panel will explore how countries can move beyond promotion to build compelling national narratives that attract investment, inspire confidence, and unlock long-term tourism growth.

🌏 Future Hospitality Summit Africa 2026
📅 1 April 2026 | 10:45 – 11:15
📍 Summit Stage, Radisson Blu Nairobi Upper Hill

If you’re attending FHS Africa, we’d love to connect and discuss how strategic branding can help destinations and hospitality leaders unlock new value. Get in touch with us at [email protected]


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We're QUO, a global branding agency specialising in hospitality and travel, with 30 years of experience building brands that create lasting value.
🌐 quo-global.com
➕ Follow our LinkedIn for insights on hospitality branding
📸 on Instagram

  around the world: Maldives A few days in the Maldives reminded us why the best branding starts with being there.Our te...
23/02/2026

around the world: Maldives

A few days in the Maldives reminded us why the best branding starts with being there.

Our team recently returned from an unforgettable trip to the Maldives - from site visits and deep immersion in the resort experience to stakeholder interviews and moments of quiet observation - gathering insights that will shape a new brand story, logo and visual identity system that feels true to its essence.

Every texture, ritual, view and interaction tells a story. Our job is to translate that into a brand world guests can instantly recognise - and feel.

QUOsters on the ground: Daniel Jakobi, Director of Strategy, and Kittikhun Charoenkitnapa, Studio Director



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We're QUO, a global branding agency specialising in hospitality and travel, with 30 years of experience building brands that create lasting value.
🌐 quo-global.com
➕ Follow our LinkedIn for insights on hospitality branding
📸 on Instagram

As the crescent moon marks the start of Ramadan, we’re reminded of the power of reflection, gratitude and community.  Ra...
18/02/2026

As the crescent moon marks the start of Ramadan, we’re reminded of the power of reflection, gratitude and community.

Ramadan Kareem from QUO. 🌙

Wishing you a blessed month of peace, wellbeing and renewed inspiration.


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We're QUO, a global branding agency specialising in hospitality and travel, with 30 years of experience building brands that create lasting value.
🌐 quo-global.com
➕ Follow our LinkedIn for insights on hospitality branding
📸 on Instagram

Happy Lunar New Year from all of us at QUO! 🧧As we welcome the Year of the Fire Horse, we celebrate the kind of energy t...
16/02/2026

Happy Lunar New Year from all of us at QUO! 🧧

As we welcome the Year of the Fire Horse, we celebrate the kind of energy that moves brands forward - fresh momentum, brave ideas, and bright breakthroughs shaped by culture and connection.

Wishing you a year of passion, progress, and purposeful growth.



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We're QUO, a global branding agency specialising in hospitality and travel, with 30 years of experience building brands that create lasting value.
🌐 quo-global.com
➕ Follow our LinkedIn for insights on hospitality branding
📸 on Instagram

09/02/2026

If your brand is standing still, it's already being left behind.

You've got seconds. Maybe less. In a world where attention is the new currency, static doesn't cut it anymore. Motion graphics and brand video are survival tools, not luxuries.

This is about more than pretty animations. It's about stopping the scroll, hijacking the senses, and lodging your brand into memory before anyone realises what hit them.

Our Video Director, Puttachad Siwapriukpong, reveals why motion is the difference between brands that fade into the feed and brands people can't shake off.

Because when you move with intention, you don't just get seen. You get felt.

Ready to make your brand impossible to ignore?

Read the article - https://www.quo-global.com/the-power-of-motion-graphics-and-brand-video/


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We're QUO, a global branding agency specialising in hospitality and travel, with 30 years of experience building brands that create lasting value.
🌐 quo-global.com
➕ Follow our LinkedIn for insights on hospitality branding
📸 on Instagram

Thirty years around the world. One enduring truth:Brands connect when purpose is not just stated, but lived by people.Wh...
28/01/2026

Thirty years around the world. One enduring truth:

Brands connect when purpose is not just stated, but lived by people.
When your team believes in the why, others feel it instantly.

Explore the journey at https://www.quo-global.com/30-years/



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We're QUO, a global branding agency specialising in hospitality and travel, with 30 years of experience building brands that create lasting value.
🌐 quo-global.com
➕ Follow our LinkedIn for insights on hospitality branding
📸 on Instagram

For a branding agency like ours,   isn’t just another event on the calendar. It’s a front row seat to the pulse of our i...
26/01/2026

For a branding agency like ours, isn’t just another event on the calendar. It’s a front row seat to the pulse of our industry in a region close to our heart: Thailand.

Last week at the Thailand Tourism Forum, our Founder & CEO, David Keen, took the stage to explore The New Value Era and why Thailand’s legacy brand should not stand still.

Thailand’s tourism industry is at an inflection point, and TTF2026 created the space for honest, necessary conversations about what comes next.

David challenged an industry assumption: that recovery equals reinvention.

𝟱 𝗸𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀 𝗳𝗿𝗼𝗺 𝗗𝗮𝘃𝗶𝗱’𝘀 𝘀𝗲𝘀𝘀𝗶𝗼𝗻:

𝟭. 𝗕𝗿𝗮𝗻𝗱𝘀 𝗲𝗶𝘁𝗵𝗲𝗿 𝗲𝘃𝗼𝗹𝘃𝗲 𝗼𝗿 𝗯𝗲𝗰𝗼𝗺𝗲 𝗹𝗲𝗴𝗮𝗰𝘆
The world is changing faster than ever. In times like these, standing still means falling behind. This is as true for countries as it is for corporations.

𝟮. 𝗧𝗵𝗮𝗶𝗹𝗮𝗻𝗱 𝗵𝗮𝘀 𝗲𝘃𝗼𝗹𝘃𝗲𝗱. 𝗧𝗵𝗲 𝘀𝘁𝗼𝗿𝘆 𝗵𝗮𝘀𝗻’𝘁.
From an exotic long haul dream to an always on, mass accessible destination. Ultra accessibility risks diluting distinction unless the story deepens.

𝟯. 𝗧𝗼𝘂𝗿𝗶𝘀𝗺 𝗔𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗼𝗳 𝗧𝗵𝗮𝗶𝗹𝗮𝗻𝗱’𝘀 𝗽𝗶𝘃𝗼𝘁: 𝘃𝗮𝗹𝘂𝗲 𝗼𝘃𝗲𝗿 𝘃𝗼𝗹𝘂𝗺𝗲
The strategy is clear. But strategy only becomes real when brand story and product experience align.

𝟰. 𝗛𝗶𝗴𝗵 𝗮𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀 𝗱𝗼𝗲𝘀 𝗻𝗼𝘁 𝗲𝗾𝘂𝗮𝗹 𝗰𝗹𝗲𝗮𝗿 𝗺𝗲𝗮𝗻𝗶𝗻𝗴
Amazing Thailand achieved massive global awareness. But does “Amazing” signal value? Does it express the dignity and depth a premium strategy requires?

𝟱. 𝗧𝗵𝗮𝗶𝗹𝗮𝗻𝗱’𝘀 𝗴𝗿𝗲𝗮𝘁𝗲𝘀𝘁 𝗮𝘀𝘀𝗲𝘁 𝗿𝗲𝗺𝗮𝗶𝗻𝘀 𝘂𝗻𝗯𝗿𝗮𝗻𝗱𝗲𝗱
The people of Thailand are magnanimous, compassionate and generous. The feeling that you are welcomed, not processed. This is the foundation for higher value travel.

𝗗𝗮𝘃𝗶𝗱’𝘀 𝗰𝗹𝗼𝘀𝗶𝗻𝗴:
“The dignity of Thailand is lost in ‘Amazing’. Not because Thailand isn’t amazing, but because Thailand is more than amazing. ‘Amazing’ is loud. Thailand is dignified. In the value era, Thailand doesn’t need a louder claim. It needs a truer one.”

We were honoured to sponsor this landmark 15th anniversary edition of the Thailand Tourism Forum. We extend our heartfelt thanks to Bill Barnett and the team at C9 Hotelworks for organising such an extraordinary event and for having us as their guests, as well as to all the industry leaders who made a platform for game changing discussions.

The conversations continue.
For brand strategy that evolves with culture: [email protected]

Bill Barnett,
Horwath HTL, STR, JLL, Delivering Asia, Phuket Hotels Association, Travel Daily Media - TDM, AMCHAM Thailand, Marriott International, The Athenee Hotel, a Luxury Collection Hotel, Bangkok

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