FUEL ASIA Research & Consulting

22/10/2024

🌟 The Democratisation of Research Innovation🌟
In 2017, we explored the democratisation of research, where anyone could conduct research with emerging DIY tools. Today, we are witnessing another wave of transformation—this time driven by AI. At FUEL Asia, we've been experimenting with AI tools in qualitative research, from project design to insight dissemination. The possibilities are immense, but it's the combination of human insight and AI that truly elevates the depth of research. 🚀

In this article, I share how AI can be used in qualitative research, allowing anyone to innovate without needing technical skills. Special thanks to Dave McCaughan and Neil Gains for their insightful feedback on this piece. 🙏

Curious about how AI can transform your qualitative research? Read on and share your thoughts! We'd love to hear from you.

📍 Don't miss us at ESOMAR APAC in Bangkok, 6th–8th November. Let's connect!

In 2017, FUEL Asia presented a case study at IIEX Asia Pacific that explored the changing dynamics of the client-agency relationship. This shift was driven by the growing access clients had to data and the rise of DIY research tools. Back then, we were in the era of the "democratisation of research"...

02/02/2023

We are pleased to announce that FUEL Research & Consulting is now FUEL Asia. We started in 2016, focusing on Thailand, over time our clients increasingly asked us to work across Asia. The majority of our work is now outside of Thailand, covering all major Asian markets.
So it’s time for a brand refresh and a refocusing of our business, to reflect how we have evolved in reach and to refocus on our expertise in qualitative research and cultural insight. More details of our offering can be found at www.fuelwithinsight.com or just message us😊

21/10/2021

FUEL is now five years old! Very happy to reach this milestone - what a journey it's been! Thanks to all the wonderful people who have supported us along the way - including our wonderful team members and clients that have placed their trust in us. After a tough year last year, we've bounced back to have our best ever year in 2021.

For those of you who don't know us well and would like to know more, we are based in Thailand and specialise in mainly qualitative research and cultural insight, using a variety of modern (digital), hybrid and traditional approaches. We have recently increased our capacity to offer qualitative services across Asia. Please check our website for more details or reach out to me personally.

www.fuelwithinsight.com

FUEL Research & Consulting is a market research consultancy based in Thailand founded by Craig Griffin that combines market research skills with business, marketing, branding and behavioural change know-how to develop clear growth opportunities for brands and people.

11/06/2021

Using Personas in Marketing, something we wrote for The Thailand Market Research Society

08/09/2020

FUEL is now 4 years old. It was time for a refresh - a new website that can support the different types of content we are now creating.

FUEL was launched in September 2016 and we thought after 4 years it was time to launch a new website which can better showcase our offer and the variety of new content that we are producing, including our new YouTube Channel.  

25/08/2020

We're turning each of the forces that are shaping brands into bite-sized videos. Here is the first one on how Covid-19 is impacting the sustainability movement. More to follow in the coming days

Click https://bit.ly/2FG7bfn to download our free ebook and to https://culture.kitchen to learn more about our work. Covid-19 is both re-energising and redef...

24/07/2020

Please to announce the launch of Culture Kitchen www.culture.kitchen a collaboration between FUEL & TapestryWorks. We wanted to make sense of the huge social change that's happening now and understand what it means for brands. We've written a book describing the 7 themes we think will continue to shape the future - free download below.