22/05/2026
In humanitarian response, choosing the wrong delivery model can do more than slow operations down; it can undermine local recovery and resilience.
When deciding between direct delivery and market-based approaches, the choice should not rely on assumptions. It should be guided by credible field evidence, context analysis, and an understanding of how local systems function. 📊
⚖️ Key considerations:
▫️ Direct delivery can be highly effective in urgent or high-risk contexts where speed and control are critical.
▫️ Market-based approaches can strengthen local economies, support dignity, and improve sustainability, but only when markets are functional and well understood.
There is no universal model for humanitarian assistance. The most effective approach is the one that fits the context, enables access, and delivers meaningful outcomes for affected communities. 🗺️
At Trust Consultancy & Development, we support organizations through third-party monitoring, MEAL, and independent data collection to enable informed, evidence-based decision-making in complex environments.
What factors most influence your choice between direct delivery and market-based programming? 👇