22/11/2013
Marketing
Usually most people confuse the difference between a marketing strategy and a marketing plan. The easiest ways to explain the differences are as follows:
Marketing Strategy - Your marketing strategy explains the goals you need to achieve to your marketing efforts. Your business goals shapes your marketing strategy. Your business goals and your marketing strategy should go together.
Marketing Plan - Your marketing plan shows how you are going to achieve those marketing goals. It is the application of your strategy as a roadmap that will direct you from one point to another.
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Nowadays, most perceptive marketers know that reaching and connecting with customers through multiple touch points is effective positively on their marketing efforts. The majority of marketers we polled still cite multi-channel coordination as one of their biggest marketing challenges, while many successful marketers have adjusted their communication strategies for this new reality.
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