16/10/2022
WHAT IS THE SECURITY GUARD SERVICE SALES TEAM REALLY SELLING??
Imagine that you find yourself all alone in a park, street, building, or a deserted beach, being pursued by an unknown grim,tough-looking assailant, armed with a weapon. As you create distance for yourself by running, you stumble and fall. While scrambling to get back up, you realize that the assailant has gained ground significantly, and is almost upon you. Your heart pounds loudly and you sweat profusely, perhaps contemplating your end or willing to accept anything short of that dreaded fate, as you hope to live through this ordeal. It might have even been a while since you have prayed.
Suddenly, as you were about to give up after frantically begging your attacker to not harm you, and shielding yourself with your arms, you see a Security Officer, coming "urgently" to your rescue. Hope and relief, return quickly to your mind, as the Officer bravely subdues the assailant. After doing so, the Officer takes you to a place of safety, where you cannot now stop expressing your heartfelt gratitude.
Now!!! What if that same depicted Security Officer, turned their back or did nothing at the time you needed them the most? It's the stuff nightmares are made of, isn't it?
A Security Sales team is simply selling the feeling of "good over evil" to the client. The Officer's uniform and other tools of the trade are there to enhance the "safety and comfort" the customer feels in their presence. In many ways, it can be described as a kind of "invisible product" that is being sold that cannot be seen but felt.
Most important, whenever the Security Officer is on duty, they must generate via their demeanor, traits of alertness, honesty, integrity, passion, bravery, and above all "discipline" which the customer must feel and believe for a sense of Security Presence to exist. Also in times of trouble, to bring hope, relief, and gratitude.
A Security Company can have the nicest uniforms worn by Officers with loaded duty belts and so on, but if the Customer is not feeling positive about the Officer's presence, it can mean that the Security Service at best, is faulty. There is the need to infuse those properties into Security Personnel and they in turn must transmit or continue to sell these to the Customer
The type of personnel that is recruited, will determine the Company's ability to meet the Customer's need to feel "Confident" in the security service being offered.
Security Companies simply should not fall short in making this happen but unfortunately, many do.
What are your views?