AMVA Services

24/06/2026

If nobody knows you exist, nobody can buy from you. (Part 2)

I see VAs set up their social media pages, and when I go on to see what they have to offer, I see:
1. A single post with a list of services they offer…or
2. Random posts about things that have nothing to do with their services

Your social media pages are an opportunity for you to share about what you do.
This is essential if you want to attract clients. Each post should show potential clients what you bring to the table.

When creating content, always ask yourself: "How does this help a potential client understand what I can do for them?"

Your clients want to buy solutions to their problems. Your social media platforms are a way to show these solutions.

Work on building that out, so your clients know what you do, and how it benefits them.

If nobody knows what value you bring, nobody can buy from you.

22/06/2026

If nobody knows you exist, nobody can buy from you. (part 1)

It sounds obvious, but this is one of the biggest reasons many VAs struggle to get clients.

Having social media pages, or a website is great! But there is a difference between a static social media presence and an active one.

Clients are not just going to magically appear because your business is set up. You have to let them know that you are here, and you have to do that a lot.

Each post is an opportunity to share something of value to your clients. Your social media pages should be filled with valuable content.

But the question a lot of people struggle with is: What is valuable content?

I want you to think about it like this - if you are sitting in front of a potential client, what would you say?

Would you say, “Hey, I just finished a course in xyz.”?

Or would you say, “I have skills in xyz, and those skills can be applied in this way.”?

What you need to do is explain what skills you have and how those skills help solve specific problems.

Don’t just post fluff. Don’t go reposting other people’s content. Don’t just post that you got a certificate. Tell the people something. This may be your only opportunity to grab that person’s attention, so make every post count.

You don’t have to be salesy, you have to learn how to market.

Do this by telling a story, explain what you know, and how that can bring value to your clients. There are different techniques you can use to do this effectively, and that’s part of what I teach new VAs.

Marketing is not about bothering people, you need to position yourself in such a way that the right people know that you exist.

So if you have started your VA business and you are wondering why the clients are not coming, ask yourself:
Do people actually know what I do?

If the answer is no, that may be the first thing you need to fix.

If you need help positioning and marketing your VA business, reach out to me.

I provide consulting services to help aspiring VAs attract clients and grow their business.

18/06/2026

Can I tell you something?

Most Virtual Assistants don't have a skills problem.

They have a visibility problem.

Business owners can't hire people if they don't know they exist. There are people with half your talent landing jobs right now, simply because they show up in the right way.

That's why simply learning more skills isn not always the answer.

You also need to understand how to present yourself, communicate your value, and position your services in a way that attracts the right opportunities.

If you have started a VA business but are struggling to get clients, I'm here to help!

Join me for this FREE webinar where I'll be discussing practical ways to position yourself so potential clients can recognize your value.

📅 Thursday, July 9th
🕡 6:30pm AST
💻 Online via Google Meet

If you have already launched your VA business or you are still thinking about starting one, this session will give you insight into what actually helps VAs get noticed.

Register here:

https://form.jotform.com/261674548829069

17/06/2026

You’ve started your VA business…now what?

I’ve noticed a trend over the last two to three years - people start a virtual assisting business, then they just kind of hang around. (I used a dash in my post. It’s not AI, I promise! Lol. When I do use AI….I remove the em-dash😆)

Anyway, as I was saying: I noticed that the last couple of years has seen an uptick in people starting their VA business, then it seems like they just sit there, not knowing what to do next.

If you’ve found yourself in this situation, don’t despair. There is so much info out there about how to actually get your VA business started that it is understandable to be confused, and just throw your hands up in the air.

But, I want you to know that you can still succeed in this space. The good news is that there are many people that started a VA business, but not many people are using the tools that are available to bring them clients.

This is where you can stand out. Understanding what you bring to the table. Pricing your services based on your skills, not on what an admin assistant in an office usually makes. And going out there with effective marketing. These things are some of the keys to getting you from being “just another new VA”, to someone who’s signing clients.

Over the years, I’ve watched the VA space evolve, from people not knowing what a virtual assistant is, to everybody and their cousin wanting to be a VA. You have a unique opportunity to make yourself stand out from the crowd.

Msg me today and we’ll schedule an initial consultation. If you have already launched your VA business, we’ll do an audit and see what you need to do to get to success. If you are still thinking of launching, I will give you the techniques you need to stand out from the rest.

17/06/2026

Why am I not getting clients?

If you’ve started your own Virtual Assistant business and this question has been plaguing you for a while, this webinar is for you.

If you are also considering starting your VA business and are wondering how to actually attract clients (not just set up a page and hope for the best), this will be valuable for you too.

In this FREE webinar, I will be breaking down practical ways new Virtual Assistants can start positioning themselves so clients can actually see their value and take them seriously.

I am a VA consultant with over 9 years of experience in the VA field, and I’ve seen firsthand what works and what keeps people stuck.

📅 Thursday, July 9th

🕡 6:30pm AST

💻 Online (Google Meet)

It’s not just about being the cheapest or posting more content. What's important is positioning yourself in a way that makes the right clients notice you.

If you are ready to move from invisible to visible, this session is for you.

Fill out the form below and I'll send you the meeting link:

https://form.jotform.com/261674548829069

16/06/2026

Does your VA business need an audit?

Sometimes, the problem is not that your business is failing. It is that something is not working as well as it should.

Here are a few signs that it may be time to take a closer look at your business:
• You are posting consistently, but not getting inquiries.
• Potential clients are interested, but they are not moving forward.
• You are struggling to explain what you do and who you help.

Many times, these issues are not caused by a lack of skill. They are caused by gaps in your marketing, positioning, pricing, or client acquisition process.

I remember consulting with a VA, and near the end of our sessions she told me about a friend who had launched her VA business on her own but was struggling to get clients.

I took a look at her LinkedIn profile and immediately saw what the issue was. That friend eventually reached out to me, and we started consulting.

After she finished our sessions together, she revamped her entire service offering and developed a marketing strategy that worked.

At the time, she was working a full-time job and doing VA work on the side. As she consistently applied what she learned, she started attracting part-time VA clients.
And guess what? Because she was consistent with using the skills she used during our sessions, she eventually landed a full time VA job!

Now, she is a full-time VA and actually has a team of VAs to help manage the work coming into her business.

You can be successful in the VA industry.

Sometimes, all it takes is identifying what is holding you back and putting the right things in place to stand out.

If you are feeling stuck and you're not sure what changes need to be made, reach out to me. Let's take a look at your business and identify the gaps that may be keeping you from moving forward.

15/06/2026

Starting a business and marketing a business are two completely different things.

And this is where I see many aspiring VAs get stuck.

They spend weeks choosing a business name, creating a logo, setting up social media pages, deciding what services to offer, and putting together their packages.

All of these things are important, but none of them automatically bring in clients. At some point, you have to move from building the business to marketing the business.

Marketing is letting people know you exist. Keep in mind, nobody can buy from you if they don’t know you exist.

How do you market your services? Talk about the services you offer, share your knowledge and show potential clients how you can help their business.

This is the difference between just having a business and actually signing clients.

If you've started your VA business but you are wondering why the clients are not coming onboard, ask yourself this: Am I still building my business, or am I actively marketing it?

If you need help with the marketing side of your VA business, reach out to me. I provide consulting services to help aspiring VAs position themselves, market their services, and attract clients.

12/06/2026

Everybody and their cousin wants to become a virtual assistant these days.

And let me just say that this is not a bad thing.

The growing interest in virtual assisting means more people are recognizing it as a legitimate business opportunity. Which means, business owners who are looking to hire you are more aware of the benefits of working with a VA. But it also means that standing out takes a little more effort than it did a few years ago.

The mistake I see many new VAs make is trying to compete on price.

They lower their rates, offer every service under the sun, and hope that being the cheapest option will bring in clients.

The problem is that there will always be someone willing to charge less. And you end up feeling like you are working for nothing. I encourage you to keep the standard, don’t sell yourself short when it comes to the quality of your services.

What you can do instead is focus on your services. Let potential clients know what you bring to the table.

Talk about the experience you have to solve a specific problem. Don’t just post that you did another course…talk about how these newly acquired skills can help your client’s business function better.

Clients are not looking for "just a VA." They are looking for someone who can help them save time, improve their processes, support their customers, or solve a problem that is keeping them from growing.

The VAs who stand out are not necessarily the most experienced or the cheapest. They are the ones who clearly communicate their value.

So if it feels like everybody and their cousin is becoming a VA, don't focus on the crowd.

Focus on what makes you different from it.

What is one thing that makes your VA business stand out?

11/06/2026

Being a good administrative assistant does not automatically make someone a successful virtual assistant.

Now, before anybody comes for me, hear me out.

Many of the skills that make someone a great admin are valuable in the virtual assisting world. Things like organization, communication, time management, problem-solving, and attention to detail are all important.

But being a VA requires more than just doing the work.

As a virtual assistant, you are running a business.

That means finding clients, marketing your services, setting your prices, managing client relationships, handling contracts, and making decisions about the direction of your business.

I have seen talented administrators struggle when they become VAs, not because they lacked the skills to serve clients, but because they were unprepared for the business side of things.

On the flip side, I have seen people with less administrative experience build successful VA businesses because they were willing to learn how to market themselves, communicate their value, and consistently put themselves in front of potential clients.

Being good at the work is important.

But if nobody knows you exist, nobody can buy from you.

If you are making the transition from administrative assistant to virtual assistant, spend time developing both sides of the equation.

Learn how to deliver excellent service.

But also learn how to market yourself, position your services, and communicate the value you bring to a client's business.

Being a successful VA is not just about what you can do, it is also about your ability to build a business around those skills.

If you want guidance on this, reach out to me. I provide consulting services to help you get the “business” part of your VA business set up.

09/06/2026

When I had butterflies in the background!

This video was done four years ago. Lots have changed in the VA space since then. More people are aware of what it means to be a virtual assistant, and more people have jumped into the space.

What I've found is that while more people have started their own VA businesses, many of them are still trying to find clients, they are trying to figure out how to price services, how to structure their day.

It's one thing to grasp the concept, it's another thing to build a model that works.

If you are a new VA: Don't undersell yourself as a VA. Don't take on tasks that are outside of your scope of work. Don't operate as an employee.

These are some of the things I'm seeing new VAs struggle with.

With over 9 years of experience in the VA field, I've seen what works and what doesn't.

You don't have to figure it all out on your own. Let's work together with a proven method of setting up a VA business that can work.

There are many people who have a great deal of work experience that...