05/09/2025
Client | NOD｜Coffee & Sake
Year | 2024
Art Director | 余岱官 Kuan
Branding | 高懷瑾
Interior Design | 本事空間製作所
Portfolio | 高懷瑾
→部分照片感謝NOD & Studio VWP


🌞☕️𓂃 𓂃 🌛🍶

#日咖夜酒的反差裡尋找交融的語言
NOD 以時間為界，將兩種消費場景結合在同一空間：白天咖啡廳，夜晚清酒吧。這裡連結了白天與黑夜，清醒與鬆弛，西方與東方，開始與結束。
Logo描繪此意象，一人舉起咖啡，一人奉上清酒，相互倒飲的瞬間，看似衝突的兩者以詼諧的姿態對話。過渡日夜的落日橘、遊走明暗間的灰/銀，因此成為品牌主色。

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#電影隱喻擴展爲品牌視覺
品牌流露出店主對電影的熱愛。在NOD，每杯飲品都是一場敘事，店主更依據各款配方咖啡的個性，引用藝文電影的片名作為品名。我們延續此概念，把包裝想像成一場觀影體驗：
外盒模擬復古電影院看板 (Retro Cinema Lightbox)，邀請顧客挑選今日片單；鋁袋上的票根寫下片名與風味。當布幕緩緩開啟，香氣鋪陳，風味與文化的故事隨之開演。
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【Finding common ground in contrast: coffee by day, wine by night.】
NOD is a space defined by time, bringing together two experiences in one place – a coffee shop by day and a sake bar by night. It connects the night with the day, sobriety with indulgence, the West with the East, and beginnings with endings.
The logomark embodies this duality. One figure raises a coffee cup, another raises a glass of sake. Through the act of pouring drinks for one another, the two seemingly opposite worlds begin to merge. The color palette reflects this harmony, with dusk orange bridging day and night, and silver gray adding a touch of flirty ambiguity.
【The metaphor of cinema in branding.】
A love for film is deeply woven into NOD’s identity. Here, every drink tells a story. In store, each blend coffee drink is named after a film, chosen to mirror its flavor notes and character. The packaging design continues this narrative, transforming each product into a cinematic experience.
The boxes are modeled after vintage cinema marquees, inviting guests to choose their “feature” for the day. A ticket stub printed on the aluminum foil wrap lists the drink’s name and tasting notes. Once opened, the aroma unfurls like curtains rising, setting the stage for a story of flavor and culture to unfold.
