02/06/2026
Holycow x 悠森訓練 （品牌重塑）
TURN EXERCISE INTO A HABIT.
悠森不追求短暫的突破或極限挑戰，而是更關注每個人與身體之間的關係。當運動成為一種舒服且能長久維持的習慣，身體也將在時間的堆疊中穩定成長，逐漸長成更理想的樣子。
品牌以「森」作為核心，如同森林中的松樹在四季之間持續生長。視覺識別融合健身器材與自然意象，從槓片、肌肉纖維到松樹枝葉的紋理，象徵重量、結構與持續向上的成長力量。色彩上，深灰綠承載訓練所需的穩定與力量，淺灰則注入理性與溫度，使品牌在運動的專業感之外，也保有陪伴與支持的柔軟特質。
Yousen does not pursue short-lived breakthroughs or extreme challenges. Instead, it focuses on the relationship between each individual and their body. When exercise becomes a comfortable and sustainable habit, the body grows steadily over time, gradually developing into its ideal form.
The brand is centered around the concept of the forest, drawing inspiration from pine trees that continue to grow through every season. The visual identity integrates elements of fitness equipment and nature, combining weight plates, muscle fibers, and the textures of pine branches and leaves. These elements symbolize strength, structure, and the enduring power of continuous growth.
The color palette features a deep gray-green, representing the stability and strength required for training, while light gray introduces a sense of rationality, warmth, and balance. Together, they create a brand image that not only conveys professional fitness expertise but also embodies a spirit of companionship, support, and long-term well-being.
#私人教練健身房品牌
#品牌重塑
#店內軟裝設計
